What’s inside Apple’s mystery tent?

SAN FRANCISCO — Another Apple event, another mysterious building sprouting up seemingly overnight. They pop up to shield Apple’s prep work from prying eyes, but they also fuel the imaginations of anybody who’s interested in Cupertino’s next move. The latest…Read more ›



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Apple could surprise us with its 12-inch MacBook Air next week

The Apple Watch is expected to be the main attraction at next week’s ‘Spring Forward’ event, but according to a new report, the long-rumored 12-inch Retina MacBook Air could make a surprise appearance at the Yerba Buena Center for the…Read more ›



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Apple Shifting Security Team From Contractors to Full-Time Employees

Apple has decided to hire the majority of its day-to-day security staff in Silicon valley as full-time employees, a company spokeswoman confirmed to the San Jose Mercury News. Many of the security guards that Apple has hired in the past as contractors will become part of the company’s expanded in-house security team and receive the same benefits as other employees, including full health insurance, retirement contributions and a leave of absence for new parents.

Apple security guard in dispute with photographer at iPad event (via The Australian)
Apple will continue using contractors as security guards for special events, such as the upcoming „Spring Forward“ media event at the Yerba Buena Center for the Arts on March 9th. Apple is believed to have begun constructing an extension on the Yerba Buena Center over the weekend, possibly as an Apple Watch demo area, and security guards wearing „Apple Security“ shirts were spotted monitoring the premises.

„We will be hiring a large number of full-time people to handle our day-to-day security needs,“ the spokeswoman told the San Jose Mercury News. „We hope that virtually all of these positions will be filled by employees from our current security vendor and we’re working closely with them on this process.“

Apple has faced increasing pressure to provide individuals who cook, clean and monitor security for the company with the same benefits as other employees. Local union United Service Workers West staged a protest on Apple’s headquarters in Cupertino, California in December over complaints that its security contractor Security Industry Specialists treated workers poorly and that many positions were part-time.

Other service workers in Silicon Valley are also fighting for better wages and benefits. The Wall Street Journal reported that a group of 158 bus drivers working for Compass Transportation, which provides shuttle service for Apple, eBay, Genentech, Yahoo and Zynga, voted on Friday to be represented by local union Teamsters Local 853 in negotiations with Compass over fair working conditions.




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Apple Watch to Feature Time-Only ‘Power Reserve’ Mode, Prototypes Disguised as Samsung Watches

With Apple’s media event just a week away and the company expected to offer final details there on the Apple Watch ahead of its April debut, The New York Times has a new report out sharing a few new tidbits on the device.

Among the interesting details is the existence of an unannounced „Power Reserve“ mode for the watch that will display only the time and cut off all other functions as the battery begins to run critically low, preserving the most basic functionality of the watch. The report also notes that while the Apple Watch has been widely tested by Apple employees, the company did work to conceal many of those prototypes by disguising them to resemble Samsung smartwatches.

Sources have also provided more context to a Wall Street Journal article from last month that discussed how many of the originally planned health features for Apple Watch were dropped due to consistency issues. According to The New York Times‘ sources, the decision to drop many of those features came more than 18 months ago, refuting off-target reports in recent weeks claiming the cuts have come at the last minute.

Nearly two years ago, the company experimented with advanced health monitoring sensors that tracked blood pressure and stress, among other variables. Many of those experiments were abandoned more than 18 months ago after the sensors proved unreliable and cumbersome, these people said.

Apple long ago decided that for the first version of the product, it would include a heart rate sensor and a sensor for tracking movement, to market the device as a fitness-tracking companion to the iPhone.

Previous reports have indicated Apple is still working on those technologies, and they could appear in future versions of the Apple Watch.

Today’s report reveals some additional insight into the development process, noting that the Apple Watch is coming a bit later than originally hoped due to technical challenges that were likely exacerbated by the loss of several engineers working on the project. Google’s Nest Labs, headed by iPod pioneer Tony Fadell, was responsible for poaching several of the key Apple Watch employees.

Apple’s media event will take place at 10:00 AM Pacific Time on Monday, March 9 at the Yerba Buena Center for the Arts in San Francisco. The company will offer a live video stream of the event, and MacRumors will provide full coverage of the event.




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Apple Likely Building Apple Watch Demo Area at Yerba Buena Center

A new image has surfaced that shows construction of an outdoor extension at the Yerba Buena Center for the Arts in San Francisco, as reported by 9to5Mac. The tented space will likely serve as an Apple Watch demo area at the upcoming „Spring Forward“ media event on March 9th, where Apple is widely expected to provide further details about the Apple Watch’s features, pricing and release date.

According to the tipster that submitted the photos, there are security guards wearing „Apple Security“ shirts monitoring the construction site, all but confirming that the external addition belongs to Apple. The company previously built a similar structure outside of the Flint Center as a demo area for the iPhone 6, iPhone 6 Plus and Apple Watch, so an exterior demo area would not be unprecedented.

Apple sent out invites for its „Spring Forward“ media event earlier this week, and will also be providing a live stream of the event on its website for Mac, iPhone and iPad. The media event will take place at the Yerba Buena Center for the Arts in San Francisco on March 9th at 10:00 AM Pacific and should be focused on the Apple Watch ahead of the wrist-worn device’s launch in April.




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Flint Center’s website hasn’t been updated since Steve Jobs introduced the iMac

Apple’s decision to host its biggest event of the year at the Flint Center in Cupertino, rather than the Yerba Buena Center for the Arts in San Francisco, has caught the notice of many Apple fans. Only three Apple events have…Read more ›



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You Need This Gorgeous Wallpaper Of Apple’s iPad Event Venue

Apple has a gorgeous shot of the Yerba Buena Center in San Francisco on its website right now because that’s where today’s big iPad event is happening. We’re less than an hour away from kickoff, and Apple is live streaming…Read more ›

The post You Need This Gorgeous Wallpaper Of Apple’s iPad Event Venue appeared first on Cult of Mac.




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Exterior Decorations at Yerba Buena Center Nearly Complete Ahead of October 22 Event

Apple is making considerable progress on its project started yesterday to cover the glass facade of the Yerba Buena Center for the Arts in San Francisco with decals bearing a colorful design and a white Apple logo, with new photos from David Jones showing the project wrapping around two sides of the building now nearly complete.

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Apple’s event kicks off next Tuesday, October 22 at 10:00 AM Pacific Time and the company is expected to introduce a number of new products including both hardware and software. New iPads are expected to be a major focus of the event, but OS X Mavericks, Mac Pro, and other products will also be addressed.

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