AT&T Debuts New Unlimited Plan for Phone Customers With DIRECTV or U-Verse

AT&T today announced the first new unlimited data plan possibility for its customers since the company removed the option over five years ago. Officially starting tomorrow, AT&T users who already have or decide to add AT&T DIRECTV or AT&T U-Verse onto their plan can choose to opt-in to an Unlimited Plan, „offering customers more data to use for watching video, playing games and surfing the web on their mobile devices.“

„Our new unlimited plan is our best offer yet. It’s the perfect reward for our valued customers who like to take advantage of our integrated offers of TV and wireless services,” said Ralph de la Vega, CEO of AT&T Mobile and Business Solutions. “Video traffic continues to grow on our network as fast as ever because people enjoy viewing their favorite video content on their favorite devices.”

As it does for current grandfathered customers, the new Unlimited Plan offers unlimited data, talk, and text to its users instead of a month-by-month data allotment. The pricing for the plan begins at $100 per month for the first smartphone, with additional devices costing $40 per month, although the fourth phone can be added at no additional cost. The company noted that today’s announcement is the „first of many integrated video and mobility offers“ coming to AT&T customers in 2016.

AT&T also noted that DIRECTV and U-Verse customers who don’t yet have an AT&T wireless subscription can get $500 in credit when beginning the new Unlimited Plan, with one of the company’s eligible trade-ins that would go towards the purchase of a new phone on AT&T Next. The alternative is also an option, with AT&T wireless subscribers able to add a new TV package starting at $19.99 per month for a full year after signing a 24-month agreement.

Read More: AT&T to Raise Price of Grandfathered Unlimited Plans From $30 to $35

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Apple Launches New ‘Everything Changes With iPad’ Site

Apple today launched a new microsite focused on the iPad, exploring the way the iPad can „change the way you do things every day.“ The site offers up a selection of apps and usage ideas for the iPad, organized into several categories: Cooking with iPad, Learning with iPad, Small Business with iPad, Traveling with iPad, and Redecorating with iPad.

Like the company’s past advertising efforts, this new campaign aims to portray the iPad as a tool that’s useful in all aspects of life that goes far beyond mere content consumption, as can be seen in the introductory video on the site. The video, which should be uploaded to YouTube soon, features people using the iPad in a whole range of situations, from cooking to managing a business.

Each section of the new site includes imagery covering what the iPad can do and a wide range of recommended apps for each purpose. „Cooking with iPad,“ for example, has sections on using the iPad as a cookbook, as a tool to create cookbooks, and as a prep tool for organizing ingredients to be purchased.

Some of the recommended apps include Green Kitchen, Cook, and Epicurious, and the site also recommends the Smart Cover as a tool for propping up the iPad while cooking. Siri is highlighted as a way to use the iPad hands-free in the kitchen, and a long list of apps is linked at the bottom of the page.

Learning with iPad focuses on using the iPad to learn at all ages, with sections highlighting learning through play, programming, exploring space through apps like Star Walk 2, using textbooks in iBooks, using apps like Notability and Coursera for learning, and exploring free courses on iTunes U. Hobby-based apps are also included in a „Never stop learning“ section.

The other three iPad sections, Small Business, Traveling, and Redecorating, are equally as extensive, suggesting a range of use cases and apps for different situations that people might otherwise have missed. Every app used on the new site and within the „Everything changes for iPad“ site is also listed in a special section on the App Store.

Over the course of the last few years, Apple has explored several different advertising campaigns for the iPad in an effort to spur people into purchasing one of its tablets. We’ve seen „Why You’ll Love an iPad,“ „Your Verse,“ and „Start Something New“ in 2013 and 2014.

Apple changes its iPad advertising tactics much more frequently than it does for other products, likely because its iPad sales have been down for several quarters in a row. During its the second quarter of 2015, Apple’s iPad sales were down to 12.6 million from 16.35 million in the year-ago quarter.

Tim Cook has remained optimistic about iPad sales, however, suggesting that the company’s future product pipeline (which includes the rumored „iPad Pro“) and its efforts in the enterprise market will ultimately cause iPad sales to grow again. „I believe the iPad is an extremely good business over the long-term,“ he said. „When precisely it begins to grow again I wouldn’t want to predict, but I strongly believe that it will.“





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iPad Air 2’s versatility is the focus of Apple’s new ‘Change’ ad

Over the weekend, Apple debuted its latest ad for the iPad Air 2, named “Change.” As with all of the ads in Apple’s “Your Verse” campaign for the first generation iPad Air, the upbeat “Change” demonstrates the flexibility of the iPad…Read more ›



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Apple features Detroit riders and Chinese DJs in new ‘Your Verse’ ads

Microsoft is arming its Surface marketing campaign with a heavy dose of Apple-hate, but Apple is continuing to take the opposite approach by highlighting the amazing things people do with their iPads. In the latest additions to the Your Verse campaign –…Read more ›



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Apple’s New ‘Powerful’ iPhone 5s Micro-Site Profiles Apps from Latest TV Ad

Apple today unveiled a new section on its website dedicated to the „Powerful“ ad that made its prime time television premiere on Tuesday. The commercial promotes the message that with the capabilities of the iPhone 5s „You’re more powerful than you think.“

The accompanying website continues this „Powerful“ theme that promotes the iPhone 5s as having the power „to create, shape, and share your life. The power to do everyday things in extraordinary ways, and to do extraordinary things every day.“ The new page includes both a high-definition version of the television commercial as well as links to all the apps showcased in the advertisement. The apps include Star Walk [iTunes], Instant Heart Rate [iTunes], Word Lens [iTunes], AmpliTube [iTunes], Luminair [iTunes] and Pacific Rim [iTunes].

The „Powerful“ ad features „Gigantic“ by the Pixies [iTunes] playing in the background while iPhone 5s owners use their iPhone to play music, create art and even launch amateur rockets. This new television advertisement follows the company’s earlier „Your Verse“ campaign that showcases how individuals are using the iPad in amazing ways.




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Apple Expands Animated iPhone 5c Ads Beyond Tumblr

After debuting a range of playful iPhone 5c ads on Tumblr in early March, Apple has expanded its campaign to the The New York Times and the front page of Yahoo.com. The Yahoo homepage currently features an ad block on the right side hand of the page that houses eight different iPhone 5c ads with the tagline „Find your colors.“

Each ad features a short animation, mirroring some of the original Tumblr ads. There’s a spot called „Catwalk,“ for example, which features a series of lens flashes, „Baaaa,“ which mimics a herd of sheep, and „99 Luftballoons,“ which offers floating red dots with music from the popular song.

In each video, a series of dots are depicted in different arrangements that eventually come into line as the same dots on the back of the iPhone 5c case, which then zoom out to show the full iPhone 5c. Apple has approximately 17 different animated iPhone 5c ads that are being displayed on the web, both on Yahoo’s properties and on The New York Times site earlier this week.

According to a Times representative, Apple’s grid-based ad was a customized format offering „a transparent overlay to depict a rich brand experience“ that was indeed designed by the company though it featured a Sprint logo.

Apple has aggressively advertised the iPhone 5c since its release, but the move to social media sites like Tumblr is new territory for the company, which typically sticks to billboards, television commercials, and other types of traditional advertising formats. Web ads are not new for the company, however, as Apple has recently shown its Your Verse ads on a range of websites.

It appears that the campaign on the Times website may have ended, but it is likely that Apple will expand the animated advertisements to other websites as well in an effort to further market the iPhone 5c to a wide range of consumers.

During the company’s Q1 2014 earnings call, Apple revealed it had seen lower than expected sales of the iPhone 5c due to high demand for the flagship iPhone 5s. Some reports indicated that the iPhone 5s was outselling the iPhone 5c by a two-to-one margin and Apple scaled back production of the mid-tier phone shortly after launch.




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Apple Debuts Shortened ‘Sound Verse’ and ‘Light Verse’ iPad TV Ads [iOS Blog]

Apple today added two new 30-second video advertisements, „Sound Verse“ and „Light Verse,“ to its YouTube channel. The pair are part of Apple’s new ad campaign that focuses on how people are using the iPad for music, mountaineering and more. The uploaded clips, which have been airing on television for several days, are shortened versions of the original 90-second „Your Verse“ ad that debuted during the NFL playoffs earlier this month.

As their names imply, almost every scene in the „Light Verse“ ad includes sunlight or the use of light in the scenes, while the „Sound Verse“ clip features the power of sound.

Apple also launched a companion website called „Your Verse“ that takes a closer look at how the people in the advertisements are using the iPad in innovative ways, a familiar theme that Apple has promoted in the past. Late last year, the company debuted its „Life on iPad“ video and companion website that showcase the many ways the iPad is transforming the home and the office.




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