Apple Raising Notebook Orders Ahead of Likely Launch at WWDC

Digitimes briefly reports that Apple will be releasing updated notebooks „in the near future“, with supply chain sources indicating that Apple’s orders will rise 20% in the second quarter compared to first-quarter production.

The new MacBooks are only expected to receive specification upgrades to Intel’s latest Haswell platform and are estimated to be unveiled at the Apple Worldwide Developers Conference (WWDC) in June, the sources said.

Claims of a 20% increase in orders come less than a month after the site claimed that orders would see a 10% increase for the quarter, although overall notebook shipments for 2013 are expected to be flat or only slightly higher year over year due to a lack of major updates and a weak PC market.

Late last month, KGI Securities analyst Ming-Chi Kuo reported that an update to the MacBook Air and MacBook Pro lines would be a highlight for next month’s Worldwide Developers Conference (WWDC), which kicks off on June 10. Kuo had previously believed that Apple would consolidate its MacBook Pro lines into an all-Retina lineup in mid-2013, but he now believes that continued popularity of the non-Retina models has led Apple to push back its consolidation plans for the time being.

Kuo indicated that updated models of the non-Retina MacBook Pro and MacBook Air should ship relatively soon after WWDC, with updated Retina MacBook Pro models shipping somewhat later due to constraints on display production.


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