Ahead of the Apple Watch’s launch, many high-end Swiss watch makers were critical of its design and Apple’s efforts to position it as a high-fashion item. TAG Heuer CEO Jean-Claude Biver went as far as to call it „too feminine,“ saying the Apple Watch looked like „it was designed by a student in their first trimester.“
As time has passed, opinions on the Apple Watch have changed. It has prompted some high-end luxury watch makers to consider delving into the smart watch market themselves, and it also seems to be the inspiration behind high-end watchmaker H. Moser & Cie.’s latest product.
Shared today by watch site Hodinkee, H. Moser & Cie.’s Swiss Alp Watch has a design that’s immediately familiar, featuring a rectangular watch face with curved, rounded edges, a crown at the side, and Apple Watch-style lugs for holding a band in place.
Constructed from solid 18-karat white gold, the Swiss Alp Watch measures in at 38.2mm by 44mm, with a depth of 10.3mm. That’s comparable to the 42mm Apple Watch, which is 35.9mm by 42mm with a depth of 10.5mm. It comes with a beige kudu leather strap with a white gold pin buckle.
The resemblance between the Swiss Alp Watch and the Apple Watch is purely physical. There is no processor, no OLED display, and no sensors in the Swiss Alp Watch, which is entirely mechanical. When flipped over, there’s no heart rate sensor – instead, the inner mechanics of the watch (a finished tonneau movement with a Straumann hairspring, according to Hodinkee) are visible through a clear sapphire crystal panel.
H. Moser & Cie. does not mention the Apple Watch on its website or in its marketing materials, but when speaking to Hodinkee, H. Moser & Cie. CEO Edouard Meylan said the Swiss Alp Watch is symbolic, serving as a proof traditional mechanical watchmaking has a future in a world where the digital smart watch is becoming commonplace. Swiss watchmaking, he says, has weathered other challenges and it will continue on.
„Today, H. Moser & Cie. launches the Swiss Alp Watch as a statement of this new challenge and to prove that traditional mechanical watchmaking has a future, and it is, in fact, the future. It is much more than a watch for us. The Swiss Alp Watch is symbolic. It represents our resilience, our ferocious desire to fight for our values and traditions. It embodies everything we believe in.“
Given that H. Moser & Cie. is pricing the white gold Swiss Alp Watch at $24,900 with only 50 pieces available, it’s unlikely Apple will take offense over the copycat design.
The full story of the H. Moser & Cie. Swiss Alp Watch, which includes background color on the Swiss watch industry and hands-on details, can be read over at Hodkinee.
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Apple today released a minor iTunes update for OS X El Capitan users, which brings the desktop version of Apple Music in line with the recently released iOS 9.2 version of Apple Music. The update adds support for works, composers, and performers when listening to Classical music in Apple Music, and it brings general stability and performance improvements.
Прочетете повечеThis update allows you to see works, composers, and performers while browsing Classical music in the Apple Music catalog. It also includes stability and performance improvements.
Apple CEO Tim Cook accepted the 2015 Ripple of Hope Award at the Robert F. Kennedy Center for Justice and Human Rights on Tuesday night, and gave a nearly twelve minute speech about the need for social change, reports Bloomberg.
Tim Cook at the RFK Center for Justice and Human Rights (Image: Bloomberg)
Cook, who spoke after Evercore’s Roger Altman and Unesco ambassador Marianna Vardinoyannis, discussed a wide range of ongoing social issues, including the Syrian refugee crisis, climate change, Apple’s charitable work, access to quality education, privacy and discrimination.
“Today, more than half of the states in this country still don’t offer basic protections to gay or transgender people, leaving millions of people vulnerable to being fired or evicted because of who they are or who they love,” Cook said.
„Today, some in our country would turn away innocent men, women and children seeking refuge,” Cook said, “regardless of how many background checks they may submit to, simply based on where they were born. Victims of war and now victims of fear and misunderstanding.“
„Today, too many children are denied access to quality education simply because of the zip code they live in. They begin their lives facing strong headwinds and disadvantage they did nothing to deserve. We could do better, Robert Kennedy would say, and because we can do better, we must act.“
Cook offered praise for Robert F. Kennedy and said he has two photographs of him in his office that he looks at each day. „I think about his example, what it means to me as an American, but also more specifically, to my role as Apple CEO.“
Read more about Cook’s acceptance speech in the full article on Bloomberg.
Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.Прочетете повече