Apple is reportedly losing its Project Titan auto mastermind

Apple VP Steve Zadesky was personally tapped by Tim Cook to lead Project Titan. But it looks like the so-called Apple Car will need to come to market under a new leader, as Zadesky is planning on leaving the company after 16 years. It doesn’t look like he has been headhunted, or fired, though. According […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Elon Musk Says Apple’s Electric Car Project is an ‘Open Secret’

In an interview with the BBC, Tesla CEO Elon Musk said it is an „open secret“ that Apple is developing an electric car. Musk made the statement when asked if he had heard anything about Apple’s car development plans and went on to highlight the huge number of hires Apple has made as evidence.

„Well, it’s pretty hard to hide something if you hire over a thousand engineers to do it,“ he said, before adding that he believed Apple was serious about the project. „This is an open secret.“

Musk went on to say Tesla welcomes participation by any company that wants to create electric vehicles, but he cautioned that it’s „quite hard to do.“ He brushed off the interviewer’s question of whether an Apple car would be a threat to Tesla, and said that he believes Apple will develop a „compelling“ electric car because „it seems like the obvious thing to do.“

„Tesla will still aspire to make the most compelling electric vehicles, and that would be our goal, while at the same helping other companies to make electric cars as well.“

Musk is aware of Apple’s hiring efforts because Apple has made an effort to hire former Tesla employees for its car project. The two companies have developed something of a rivalry as they compete for talent, leading Musk to take a jab at Apple in an October interview, saying „If you don’t make it at Tesla, you go work at Apple,“ a statement he later retracted.

The first rumors surrounding Apple’s car project, allegedly codenamed „Project Titan,“ surfaced in early 2015. Since then, Apple has recruited dozens of engineers and researchers from the automotive industry and other car-related fields, poaching employees from companies like Tesla, Ford, GM, Chrysler, Volkswagen, Samsung, and more.

Over the past few months, there’s been a growing body of evidence pointing towards work on a car. Apple sought out a secure testing facility for testing electric vehicles in May of 2015, and met with DMV officials to discuss the laws and regulations surrounding self-driving vehicles in California in September. Most recently, Apple registered three auto-related top-level domain names, including apple.car, apple.cars, and apple.auto.

Little is known about Apple’s car project, but the company is rumored to be working on an electric vehicle. Rumors have disagreed on the topic of autonomy, but the most recent information suggests that while Apple is exploring self-driving technology, it is a feature that may come in a later version of the Apple Car.

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Bored with stocking stuffers? An iPhone laser can probably fix that. [Deals]

Candy canes are great and all, but in this day and age we’ve come to expect something more when digging into our stockings. Thankfully some of the neatest stuff for stockings, whether portable power, phone-mounted lasers or hands free mounts — is also super affordable. The following are just a few of the awesome stocking […]

(via Cult of Mac – Tech and culture through an Apple lens)


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This Lightning charging cable is basically everything-proof [Deals]

When charging your phone or transferring data between devices, it’s only a matter of time before the soft white plastic of the stock Lightning cable frays and breaks. Given how much we use and rely on our devices, that’s just got to stop, which is why Titan’s MFi-certified Lightning cable is a must-have. It’s built […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Elon Musk: We call Apple the Tesla graveyard

Elon Musk has hit out at Apple’s rumored electric car project, saying that it’s filling its ranks with second rank people — who Tesla has already tried out and then gotten rid of. “They have hired people we’ve fired,” Musk told German newspaper Handelsblatt. “We always jokingly call Apple the ‘Tesla Graveyard.’ If you don’t […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Last chance to save big on a tiny, tough lightning cable that goes anywhere [Deals]

These days, the charging cable for our mobile devices is almost as important to keep on our person as the house keys. Titan Loop is a great way to keep both on hand, a lightweight, steel-sheathed lightning cable that can also fold into a loop that attaches to anything else you regularly carry around with […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Is this Apple exec poking fun at Project Titan sleuths?

An Apple exec reportedly working on the company’s secret car project might be playing mind games with the Apple Kremlinologists searching for clues. Is it the tech world’s biggest insider joke, or a sly hint that Apple’s automotive ambitions are real? The executive in question is DJ Novotney, named today by The Wall Street Journal […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple car project accelerates with possible 2019 ship date

The Apple Car might hit the road a lot sooner than some experts predicted, according to a new report that claims the iPhone-maker plans to rev up hiring on its secret electric car project in hopes of getting the vehicle finalized by 2019. Leaders of the Project Titan have been given permission to triple the […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple jacks another Tesla engineer for Project Titan

Apple has already scooped up a cadre of automotive experts for its not-so-secret electric car project, and it appears the company just added one more Tesla Motors engineer to its growing roster. Jamie Carlson, a senior engineer from Tesla, appears to have joined Apple’s Project Titan. His most recent LinkedIn posting that reveals he’s been […]

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