What happened to Apple’s faultless design?

Unlike any other consumer electronics company, Apple has been nailing product design for decades. Jony Ive and his incredibly talented team have produced countless iconic gadgets that rivals can only dream of, and it’s the biggest reason why the company is so successful today. But there are suggestions that Apple’s design prowess is beginning to slip […]

(via Cult of Mac – Tech and culture through an Apple lens)


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What happened to Apple’s faultless design?

Robert F. Kennedy’s optimism lives on at Apple, Tim Cook says

Tim Cook accepted the Ripple of Hope Award in New York last night. During his speech at the the benefit for the Robert F. Kennedy Center for Justice and Human Rights, the Apple CEO touched on a number of world issues, from protections for the LGBT community, to the Syrian refugee criss. Cook also cited […]

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Robert F. Kennedy’s optimism lives on at Apple, Tim Cook says

Tim Cook: iPad Pro Will Replace Notebooks and Desktops for ‘Many, Many People’

Ahead of the launch of the iPad Pro, Apple executives have been doing a series of interviews to drum up excitement and interest in the device. Earlier today, The Independent published an interview with Tim Cook where he shared his thoughts on the Apple Pencil and the iPad Pro’s target market.

This afternoon, The Telegraph published a second interview where Tim Cook spoke further on his vision of the iPad Pro as a PC replacement and how tablets are subsuming the PC market. According to Cook, the iPad Pro will serve as a replacement for a notebook or desktop computer for „many, many people.“

„I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?“ […]

„Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.“

Cook also said the iPad Pro will be highly appealing to artists and other creatives, pointing towards the ease of use of the Apple Pencil and the iPad Pro’s sound system, two features he also highlighted in his earlier interview with The Independent.

According to Cook, sales of the new Apple TV were „very strong,“ a sentiment he echoed for the Apple Watch, which will „set a new record this quarter.“ Cook also said Apple doesn’t have plans to introduce sensors or other health features that would cause the FDA to get involved with the device. He didn’t rule out the possibility of other products that require FDA approval, like apps.

We don’t want to put the watch through the Food and Drug Administration (FDA) process. I wouldn’t mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it – maybe an app, maybe something else.“

Tim Cook’s interview, where he also speaks on the iPad mini 4 and device cannibalization, the health benefits of the Apple Watch, and the possibility of an Apple subscription service is well worth reading over at The Telegraph.

Apple’s iPad Pro will go on sale online on Wednesday, November 11. Pricing for the iPad Pro starts at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model is available for $1,079.

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Tim Cook Talks Apple Watch, iPhone 6s, Apple TV, Cars, Privacy, and More at WSJDLive

Apple CEO Tim Cook is on stage for the opening night of the WSJDLive conference in Palm Springs, California, with Wall Street Journal editor Gerry Baker interviewing Cook about a variety of topics. Live coverage of the interview is being offered by publications including WSJ.D and The Verge, and we’ll be updating this post with highlights from the session.

Photo via The Verge
– On whether Apple wants to control every facet of our lives: Apple does very few products, and puts a lot of care into them, but Apple does want you to have a seamless experience throughout your home and work life.

– Citing competitive reasons, Cook once again declines to share Apple Watch sales numbers. „We shipped a lot the first quarter, then last quarter we shipped even more. And I can predict this quarter we will ship even more.“ Addressing Baker’s skepticism about the device, Cook refers to customer satisfaction being „off the charts.“

– Talking now about iPhone 6s and the iPhone Upgrade Program, Cook insists it’s not meant to compete with carriers. It’s simply a plan for people who want to get a new iPhone every year. Addressing the need to keep innovating on iPhone and whether Apple is on a two-year cycle as it appears to many people, Cook stresses all of the new features included on the iPhone 6s.

– Cook says Apple Music has 6.5 million paying customers and 8.5 million more still on free trials. Cook stresses the human curation aspect of Apple Music and notes the company feels „fantastic“ about customer uptake so far.

– Regarding Apple TV, Cook sees it as a „foundation“ for a new type of experience as Apple tries to fix the „broken“ experience of watching television. With Apple TV, providers like HBO can sell directly to consumers. The current system of „linear TV“ with channels needs to be „brought up and modernized“ and apps will help do that.

– Apple TV orders will kick off on Monday, October 26 with shipments beginning by the end of that week.

– Baker asks about Apple’s car project, but Cook hesitates to say much. He does admit that software becomes increasingly important, and that enables other shifts like electrification and autonomous control. But in the short term, Apple wants people to have the iPhone experience in the car. „We’ll see what we do in the future.“

– On the retail front, Cook notes Apple will have 40 stores in China by the end of next year, and China currently provided in the „mid-20s“ percentage of Apple’s revenue. Angela Ahrendts has also been focused on integrating online and in-store shopping experiences.

– Cook and Baker talking about user privacy, with Cook giving his usual comments about how privacy is a key value for Apple but that the company believes it can still provide an excellent customer experience and services while maintaining that privacy. In response to a question about Apple’s relationship to national security organizations, Cook says he is „very“ comfortable with it and he shares the company’s views that any software backdoors are unacceptable and encryption is a necessity. A rather tense debate about the tradeoff between privacy and national security ensues.

– Final question of the interview is about Apple increasing its willingness to speak out on issues and take leadership roles, and Cook notes Apple has a „responsibility to be a great global citizen.“ Cook points to the environment, human rights, and education as areas where it can lead. Cook says Apple has stepped up its efforts to „leave the world better than we found it“ because „government isn’t working well.“ Cook says Apple isn’t worried about alienating customers with its stances, noting the company isn’t forcing its views on anyone, and he hopes people who may be upset with Apple’s positions in these areas can still think Apple makes great products and respect Apple for making efforts to put its values into practice.



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Tim Cook Talks Apple Watch, iPhone 6s, Apple TV, Cars, Privacy, and More at WSJDLive

Tim Cook joins council of elite CEOs fighting climate change

Apple CEO Tim Cook joined the CEO Council for Sustainable Urbanization this week as part of Apple’s continued fight against global warning and environmental issues. The council is basically like an Avengers-style group (or Justice League if DC is your preferred flavor) consisting of CEOs and chairmen from the top companies in China and the […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Tim Cook joins council of elite CEOs fighting climate change

Chill, haters — Sorkin says you might like his Steve Jobs flick

Laurene Powell Jobs and Tim Cook have slammed Aaron Sorkins’ upcoming biopic on Apple co-founder Steve Jobs, but according to the Sorkin, they actually might like it, if they ever go see it. Apple CEO Tim Cook has opposed the film by calling out “opportunistic” filmmakers like Sorkin for making movies about Jobs, while Steve’s […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Chill, haters — Sorkin says you might like his Steve Jobs flick

Tim Cook receives award for his LGBT activism

Over the weekend, Tim Cook received the Human Rights Campaign Visibility Award in Washington D.C. for his work as an outspoken voice in support of the LGBT community. Cook — who came out as gay last year — delivered a great acceptance speech in which he talked about his decision to publicly reveal his sexuality as well as talking […]

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Tim Cook receives award for his LGBT activism

Tim Cook Discussed Expansion & Apple Pay With India Prime Minister Narendra Modi

Apple CEO Tim Cook recently sat down with India’s Prime Minister Narendra Modi, where the two discussed topics like the expansion of Apple’s manufacturing base into India, Apple Pay, and the recent launch of the iPhone 6s and iPhone 6s Plus (via The Times of India). During the talks, Modi invited Cook to open a new manufacturing base within India, to which the Apple CEO was said to have „responded positively,“ especially considering India’s burgeoning app development business.

Image via The Financial Express

„Cook responded positively. I think India does fits into his long term plans. He particularly was interested in the whole App development economy, which he said could be a very very important factor for entrepreneurship where individual app developers can just become part of the app universe,“ Ministry of external affairs spokesman Vikas Swarup told reporters.

„As Apple expands its presence in India including a manufacturing presence there could be enhanced opportunity for app development related to the apple platforms,“ Indian Ambassador to the US Arun K Singh said.

Foxconn was previously reported to be looking at the possibility of an expansion into India to produce iPhones and iPads, but Cook’s outspoken interest in the possibility marks Apple’s first public interest in the expansion. The two also briefly discussed bringing Apple Pay to India, along with the new iPhone 6s and iPhone 6s Plus. Although the new iPhones were known to be coming to India by the end of 2015, this morning brought confirmation of the October 16 launch of the devices in the country, mentioned briefly in Apple’s iPhone sales press release.

Cook also noted Apple’s „unique tie“ to India, pointing to Apple co-founder Steve Jobs’ visit to the country and the inspiration he got from his stay there. The Apple CEO then voiced support of the Prime Minister’s „Digital India“ program, which aims to reduce paperwork and lagging networks by ensuring all government services are available to citizens online and bolstering rural areas with higher-speed internet connections.



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Tim Cook Discussed Expansion & Apple Pay With India Prime Minister Narendra Modi