Beats Music, now owned by Apple, has created a documentary to celebrate the 25th anniversary of Do The Right Thing, a Brooklyn-based film created by Spike Lee. The 22-minute short features Spike Lee and Danny Aiello revisiting some of the original spots where the movie was shot, contrasted by shots from the film itself.
It also delves into some behind the scenes information on the building of the set and the creation of the movie, revisiting many of the actors who starred in the film and getting details on the making of the movie from the original crew.
Towards the end, the documentary features a huge block party thrown by Beats Music in the Brooklyn neighborhood where Do The Right Thing was filmed, with celebrity attendees like Erykah Badu, Dave Chapelle, Wesley Snipes, and Mos Def. The family-friendly event featured a performance of „Fight the Power“ by Public Enemy along with activities for kids and adults alike.
As noted by Variety, Beats Music’s new documentary suggests the company remains dedicated to expanding the Beats Music brand even after its purchase by Apple. According to rumors, one of the many potential reasons Apple purchased Beats was to up its „coolness“ factor among younger consumers, a position Beats has earned with both edgy advertising campaigns like the Do the Right Thing documentary and celebrity endorsements.