Apple Honors World AIDS Day for the Fifth Year With Red Store Logos

Continuing a tradition begun four years ago, Apple today has joined in recognizing World AIDS Day by coloring Apple logos on its retail stores around the world bright red. The worldwide event was established to represent the global fight in preventing HIV and AIDS, as well as promoting healthy education of the diseases, a cause Apple has helped forward with its line of (PRODUCT)RED accessories.

World AIDS Day decoration at Apple’s Brussels, Belgium store from Twitter user WJPM

As in years past, the company has taken to promoting the World AIDS Day events not only in retail locations but on its online storefront, as well. The home page of Apple.com today encourages visitors to shop the company’s (PRODUCT)RED line of Mac, iPhone, iPod, iPad, Apple Watch, and Beats accessories to help promote and fund AIDS defense and awareness.

Apple Stores known to be participating in the event include the Bondi Junction location near Sydney, Australia, the Brussels, Belgium store, and Apple’s flagship Fifth Avenue spot in New York City. The company quietly launched a (PRODUCT)RED leather case for the iPhone 6s and 6s Plus yesterday in time for the December 1 event, and teamed up with iOS developer Supercell in an exclusive promotional event that will let players purchase rare in-game items with 100 percent of proceeds going to the Global Fund to fight AIDS.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
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Australians banks accused of freezing out Apple Pay

Australia may recently have said “G’day” to Apple Pay, but when it comes it the country’s overall embrace of Apple’s NFC payment platform, well, let’s just say that a few more shrimps could be tossed on the proverbial barbie. That’s because, despite now being available to Amex customers Down Under, Australia’s Reserve Bank is being pushed […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Tim Cook Reminds Employees ‘Apple Is Open’ After Australian Retail Store Employee Bars Black Teens

Earlier this week, a group of black teenagers were asked to leave an Apple Store in Australia by employees who were concerned about theft. The exchange was caught on video and has since gone viral, leading to a series of apologies, from the store’s senior manager and from Apple.

Image via The Sydney Morning Herald

Apple has released two statements on the matter, one from Apple CEO Tim Cook who said he wants „every customer visiting our stores or calling for support to feel welcome,“ and a second general statement clarifying Apple’s core values.

„Inclusion and diversity are among Apple’s core values. We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation.

That applies throughout our company, around the world with no exceptions. We’ve looked into the details of the situation and we apologize to the customers involved. We will continue to do everything in our power to ensure all our customers are treated the way they should be.“

Following the public apology, Tim Cook has now sent an internal memo to its employees, which has been shared by BuzzFeed. In the letter, Cook calls what happened „unacceptable“ and says the video „does not represent our values.“

He goes on to remind employees that „Apple is open“ to people from „all walks of life“ regardless of race, religion, gender, sexual orientation, age, disability, income, language, or point of view.

I’m sure you are all aware of the unacceptable incident which took place at our store at the Highpoint shopping center in Melbourne, Australia, on Tuesday. Several young men, who are students at a nearby school, had been asked by a security guard to leave the store. In an attempt to address the situation, one of our store employees gave an answer which shocked many of us.

What people have seen and heard from watching the video on the web does not represent our values. It is not a message we would ever want to deliver to a customer or hear ourselves. Our employee immediately expressed his regret and apologized to the students.

None of us are happy with the way this was handled. But we can all be proud of Kate, one of the senior managers at the Highpoint store.

On Wednesday, she greeted the same group of students to express a heartfelt apology on behalf of our store and our company. She reassured these young men that they and their fellow classmates would always be welcome at our store. The school’s principal later told a reporter that she delivered her message „with good grace,“ and one of the students said, „It feels like we have justice now.“

Her words that day echoed a message you’ve heard many times from me and from Angela. It’s a simple pledge we all make to our customers and to ourselves:

Apple is open.

Our stores and our hearts are open to people from all walks of life, regardless of race or religion, gender or sexual orientation, age, disability, income, language or point of view. All across our company, being inclusive and embracing our differences makes our products better and our stores stronger.

The Apple Store Highpoint is staffed by people who share these values and illustrate our commitment to diversity. The team is made up of coworkers from Australia, as well as Egypt, Italy, India and five other nations. Collectively they speak 15 languages, including Urdu, Portuguese, Arabic and Mandarin.

While I firmly believe that this was an isolated incident rather than a symptom of a broader problem in our stores, we will use this moment as an opportunity to learn and grow. Our store leadership teams around the world, starting in Australia, will be refreshing their training on inclusion and customer engagement. These are concepts and practices they know well, but can always stand to reinforce.

Respect for our customers is the foundation of everything we do at Apple. It’s the reason we put so much care into the design of our products. It’s the reason we make our stores beautiful and inviting, and extend their reach to benefit the communities around them. It’s the reason we commit ourselves to enriching people’s lives.

Thank you all for your dedication to Apple, to our values, and to the customers we are so very fortunate to serve.

Following the incident, the senior manager at the Apple Store where the teens were ousted invited them back along with their school principal to make a formal apology and to make it clear they are welcome in the store any time. Following the apology, one of the teens said „She apologized to us and told us that we are welcome here anytime. It feels like we have justice now.“

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
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5 more apps that crush it with 3D Touch

As developers race to embrace 3D Touch, more and more third-party apps are utilizing iOS 9’s killer feature to make common tasks faster and easier. Employed properly, 3D Touch’s Quick Actions lists can put many tasks at your fingertips — assuming you’re using an iPhone 6s or 6s Plus, the only models with the hardware […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Transit Directions for Sydney, Australia Going Live in Apple Maps

Several users are reporting seeing transit directions going live for Sydney, Australia in Apple Maps today, adding another major city for the the feature launched as part of iOS 9. Not all users are seeing transit routes for Sydney yet, but support is clearly rolling out at the moment for light rail, commuter rail, buses, and ferry service.

Apple added both Boston and Sydney to its list of supported cities for transit directions early this month, but quickly updated the listing to note coverage would be going live later in the month. Transit information for Boston went live last week alongside support for a number of Amtrak routes in the northeastern United States and nearby areas.

(Thanks, DrHampton!)



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Apple Maps trains its eye on Amtrak routes, Boston transit

The next stage of Apple Maps’ Transit roll-out is live today. The latest update includes public transportation in Boston and, more interestingly, select Amtrak train routes in the northeastern U.S. OK, well it’s all pretty interesting. But, you know. Trains. You can check out the new routes in Maps right now. Looking for directions within […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple Maps Adds Amtrak Routes in Northeastern U.S. and Transit Directions for Boston

As part of its efforts to add transit directions in iOS 9, Apple has recently updated Apple Maps to include multiple Amtrak routes in the Northeastern United States. Available mainly in the cities where transit directions have been implemented, the longest Amtrak route available runs from Chicago to New York.

Supported routes include the Northeast Regional, Acela Express, Keystone, Lake Shore Limited, Pennsylvanian, and Maple Leaf, many of which operate between cities in the Northeastern United States.

The Acela Express, for example, runs between Boston, New Haven, New York, Philadelphia, Baltimore, and Washington DC. Lake Shore Limited runs from New York/Boston to Albany to Chicago, while Maple Leaf runs from New York to Niagara Falls to Toronto.

Amtrak routes in the South, West, Midwest, and Northwest are not currently available in Apple Maps, but the information will likely be implemented as Apple expands transit information to additional areas across the United States. Transit directions are currently available in Baltimore, Boston, Chicago, New York, Philadelphia, Washington, DC, and San Francisco.

Along with Amtrak support for several cities where transit directions are supported, Apple has also added transit information for the Boston area. Boston was initially added to Apple’s list of supported cities earlier this month, but the page was later updated to note the feature wouldn’t officially be working until a later date in October.

As of this morning, transit directions are available in Boston, allowing Boston residents to access directions by Amtrak, commuter rail, buses, and more. The next city to gain transit directions will be Sydney, which was also added to Apple’s list of supported cities earlier in the month. While Boston transit information is live, it does not yet appear to be available in Sydney.

(Thanks, Alec!)



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A savvy Apple fan has sent a robot to queue for her iPhone 6s

People are already camping out for the iPhone 6s, but one smart would-be customer from Australia has decided to dodge the queues — by sending a robot on her behalf. Lucy Kelly dispatched the robot — a remote-controlled tablet attached to a Segway — to wait in line at the flagship Apple Store in Sydney, where the iPhone 6s will go on […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Someone’s already camping out for iPhone 6s — and he’s not even an Apple fan

The iPhone 6s and 6s Plus haven’t even been announced yet, but already an Australian man is camping out in front of Sydney’s Apple Store with the aim of being the first person in the world to buy Apple’s next-gen handset. And, weirdly enough, he doesn’t claim to be a particularly big Apple fan. “Don’t get […]

(via Cult of Mac – Tech and culture through an Apple lens)


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