Apple Refreshes ‘Start Something New’ Campaign Worldwide

Apple has reintroduced its „Start Something New“ campaign ahead of New Year’s Day in the U.S., Australia, Belgium, Canada, France, Germany, India, Italy, Japan, Netherlands, New Zealand, Philippines, South Korea, Spain, Sweden, Switzerland, U.K., Vietnam and several other countries worldwide.

„Start Something New“ features a gallery of nearly a dozen paintings, photos, drawings, short films and other pieces of creative work made by artists using Apple products and apps, ranging from the Apple Pencil, iMac and iPad Air 2 to Adobe After Effects, Darkroom and Procreate.

Apple has also shared individual profiles for each new work and artist on its website:

Painting fluid landscapes by Lu Jun, China

Painting with dots by Lieu Nguyen, Vietnam

Chasing wild vistas by Emma Phillips, Australia

Illustrating nature through its details by Tiffany Bozic, USA

Drawing with light by Darren Pearson, USA

Shooting from a new perspective by Bernhard Lang, Germany

Visualizing the power of gravity by Greg Barth, UK

Cultivating a different kind of rose by Kahori Maki, Japan

Composing a sense of wonder by Jake Sargeant, USA

Seeking color in the streets by Brian Lotti, USA

Capturing the texture of movement by William Hundley, USA

Apple ran a nearly identical campaign in December 2014, starting in Japan and later expanding to the U.S. and other countries.
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Confirmed: Apple Acquired Real-Time Motion Capture Firm Faceshift

Earlier this year, MacRumors uncovered some evidence suggesting Zurich-based real-time motion capture firm Faceshift was acquired by Apple, and as of today, that acquisition has been confirmed by Apple in a statement given to TechCrunch.

„Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.“

Prior to being acquired by Apple, Faceshift worked with game and animation studios on technology designed to quickly and accurately capture facial expressions using 3D sensors, including Faceshift Studio software with plugins for Maya and Unity. The company was also working toward consumer-facing software like a Skype plugin that would support real-time avatars for video chat.

Based on Swiss company registry filings discovered by MacRumors, Faceshift was acquired by Apple in mid-August. Several Faceshift employees have now joined Apple and are working out of the company’s European offices. Apple is also hiring additional employees to work on related technology in Switzerland, including a senior software engineer that would focus on „cutting-edge imaging algorithms for both mobile and desktop photographic applications.“

Faceshift launched in 2011 out of the Computer Graphics and Geometry Laboratory at the Swiss Federal Institute of Technology in Lausanne, and in mid-2013, the company expanded and brought on industry veteran Doug Griffin, formerly of Industrial Light & Magic and Electronic Arts, to head up a San Francisco office. Faceshift has demonstrated its motion capture technology multiple times in the past few years, most recently demoing it at GDC 2015.

It is not clear what Apple will use Faceshift’s Technology for, but there are a wide range of possible use cases. Faceshift’s real-time motion capture work in the gaming and chat arena could be used for things like real-time avatars for FaceTime video chats, but there are also more serious applications such as biometrics for unlocking devices or authorizing payments through facial recognition techniques.

Tag: Faceshift
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Jony Ive was right — Swiss watchmakers are dying

Jony Ive memorably (allegedly) described Swiss watchmakers as “f**ked” due to the then-impending launch of the launch of the Apple Watch, and one year later — like some kind of creepy, well-dressed soothsayer in an Apple-centric episode of The Twilight Zone — it seems he may have been correct. Swiss watch exports suffered their biggest decline in six years in October, […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple Watch Launches in India on November 6

Apple has updated its regional website for India to indicate the Apple Watch will be available in the world’s second most populous country on November 6.

India will be part of the tenth launch wave. Apple Watch most recently became available for purchase on October 22 in Saudi Arabia and the United Arab Emirates, followed by Chile, South Africa and the Philippines on October 23.

April 24: Australia, Canada, China, France, Germany, Hong Kong, Japan, UK, US
June 26: Italy, Mexico, Singapore, South Korea, Spain, Switzerland, and Taiwan
July 17: The Netherlands, Sweden, and Thailand
July 31: New Zealand, Russia, and Turkey
September 25: Austria, Denmark, and Ireland
October 9: Belgium, Finland, Norway, Luxembourg, and Poland
October 16: Brazil and Colombia
October 22: Saudi Arabia and United Arab Emirates
October 23: Chile, Philippines, and South Africa
November 6: India
Apple Watch prices in India are not yet listed on the Apple Online Store. Apple Watch Sport prices have been speculated to start at between Rs. 24,999 and Rs. 30,000 in the country.



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Apple Watch Launches in South Africa on October 23

Apple has updated its regional website for South Africa to indicate the Apple Watch will be available in the country on October 23.

Apple Watch is available for purchase starting today in Belgium, Finland, Norway, Luxembourg and Poland. The wrist-worn device expands to Brazil and Columbia on October 16 and to Saudi Arabia and the United Arab Emirates on October 22.

April 24: Australia, Canada, China, France, Germany, Hong Kong, Japan, UK, US
June 26: Italy, Mexico, Singapore, South Korea, Spain, Switzerland, and Taiwan
July 17: The Netherlands, Sweden, and Thailand
July 31: New Zealand, Russia, and Turkey
September 25: Austria, Denmark, and Ireland
October 9: Belgium, Finland, Norway, Luxembourg, and Poland
October 16: Brazil and Colombia
October 22: Saudi Arabia and United Arab Emirates
October 23: South Africa
Apple Watch prices in South Africa are not yet available on the Apple Online Store.



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Happy iPhone day (again) as 6s goes on sale in 36 new countries

The iPhone 6s and 6s went on sale in an additional 36 markets today, bringing the total number of countries where Apple’s latest handset is available to well over 40. Check out the list of second-wave countries (and a few snaps of celebrating Apple fans) below. The iPhone 6s today went on sale in (deep breath) Andorra, Austria, […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple Watch Launches in Saudi Arabia and United Arab Emirates on October 22

Apple has updated its regional websites for Saudi Arabia and United Arab Emirates to announce the Apple Watch will be available on October 22.

Saudi Arabia and United Arab Emirates will be part of the eighth Apple Watch launch wave. Apple Watch expands to Belgium, Finland, Norway, Luxembourg and Poland tomorrow and to Brazil and Columbia on October 16.

April 24: Australia, Canada, China, France, Germany, Hong Kong, Japan, UK, US
June 26: Italy, Mexico, Singapore, South Korea, Spain, Switzerland, and Taiwan
July 17: The Netherlands, Sweden, and Thailand
July 31: New Zealand, Russia, and Turkey
September 25: Austria, Denmark, and Ireland
October 9: Belgium, Finland, Norway, Luxembourg, and Poland
October 16: Brazil and Colombia
October 22: Saudi Arabia and United Arab Emirates
In the United Arab Emirates, pricing for the Apple Watch Sport will start at 1,399 dirhams for the 38mm model, which is equivalent to approximately $380 in U.S. dollars. Apple Watch prices in Saudi Arabia are not yet available on the website.



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