Apple CEO Tim Cook appeared on the „The Late Show with Stephen Colbert“ tonight, with the interview covering a number of topics including the iPhone 6s, the possibility of an Apple Car, and Cook’s and Apple’s efforts in social responsibility.
During the portion of his monologue highlighting the show’s guests, Colbert poked fun at Apple with a couple of jokes, initially announcing Cook as „Cello Apple Time Cook“ thanks to autocorrect and joking that the interview would be great but that Cook would release a cooler updated version of it in three months.
The interview kicked off with Colbert showing off a rose gold iPhone 6s before proceeding to ask Cook about the device, leading with making sure the charger hasn’t changed. Colbert and Cook the discussed and showed off 3D Touch and Live Photos, with Colbert quipping regarding 3D Touch „If I hang up on someone hard enough, will it actually hit them on the other side?“
Addressing comments from Uber CEO Kalanick during an interview on The Late Show last week about Apple working on a car, Cook as usual brushed off the question by noting Apple investigates a lot of things.
One of the key topics of the interview was Cook’s emphasis on charity and responsibility to future generations, with Cook noting „We want to leave the world better than we found it“ and pointing toward his own decision to come out as gay last year as an example of a sacrifice made to help others. Cook cited Martin Luther King, Jr.’s quote of „What are you doing for others?“ as his daily inspiration.
That sense of social responsibility extends to Apple’s business, Colbert noted, with Cook highlighting Apple’s code of conduct for suppliers and efforts in human rights and the environment, noting „We want to leave the world better than we found it.“
Colbert wrapped up the segment by asking Siri what he should ask Cook, with Siri responding „Do me a favor. Ask him when I’m going to get a raise.“