Kate Winslet takes home BAFTA award for Steve Jobs

Kate Winslet picked up another award win for her role as Apple PR guru Johanna Hoffman at last night’s BAFTA British movie award show. Winslet’s win was the only prize won by Danny Boyle’s Steve Jobs semi-biopic, which was also nominated for “Best Adapted Screenplay” and “Best Actor” gongs for screenwriter Aaron Sorkin and lead […]

(via Cult of Mac – Tech and culture through an Apple lens)


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iPad Air 3 and iPhone 5se to Be Available on March 18 Following March 15 Introduction

Apple is planning to begin selling the upcoming iPad Air 3 and the 4-inch iPhone 5se starting on March 18, reports 9to5Mac. The two devices will be offered in stores and online starting on Friday following their introduction at an event to be held on Tuesday, March 15.

Apple is not expected to accept pre-orders for the two devices, and the short period between announcement and launch suggests Apple expects supplies of the iPad Air 3 and iPhone 5se to be plentiful. It is unusual for Apple to offer an iPhone directly after an announcement, but this is the first time the company has launched a standalone non-flagship device.

Launching the new iPhone and iPad models so soon after introduction and not offering pre-orders would be a new strategy for Apple. Apple typically releases new iPhone models one or two weeks following the introduction events and an online pre-order period.

Rumors have suggested the iPhone 5se will be similar in appearance to the iPhone 5s, but with the curved cover glass used in the iPhone 6s. It is also expected to include an upgraded A9 processor and an 8-megapixel camera similar to the camera used in the iPhone 6.

The iPad Air 3 is rumored to take on design elements from the iPad Pro, offering a four-speaker layout and a Smart Connector that would work with iPad Air accessories. Size wise, it is expected to be nearly identical to the iPad Air 2, and i may also include a rear-facing flash.

Apple’s March event is also expected to see the debut of new bands for the Apple Watch, including a Black Milanese Loop that was spotted on the Czech Republic Apple Store website in January. Software currently in testing, including iOS 9.3, watchOS 2.2, OS X 10.11.4, and tvOS 9.2 could be unveiled shortly after the event.

Related Roundups: iPad Air 3, iPhone 5se, iPhone 6c
Buyer’s Guide: iPad Air (Don’t Buy)
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Apple’s Latest Apple Watch Ads Showcase Siri, Apple Music, Apple Pay and More

Apple today released a new series of short 15 second ads, all of which highlight different Apple Watch features like Siri, Apple Music, Apple Pay, notifications, fitness tracking, and more.

In the ad titled „Skate,“ a group of skaters use Apple Pay to buy ice cream, while in „Travel,“ the Apple Watch’s Wallet app is used to display a boarding pass.

In the „Play“ ad, the Apple Watch is used to make a bid on eBay while its wearer is also playing the piano, and in „Kiss,“ two people about to kiss are interrupted by a notification for an Uber arrival, which is dismissed so the moment can quickly continue.

Dance“ showcases Siri and Apple Music, depicting a guy dancing around after asking Siri to play 80s music, while „Move“ highlights the activity tracking capabilities of the Apple Watch.

Style“ is the sole ad that stands out from the other ads that show the Apple Watch in action, as it focuses on the different band options for the Apple Watch.

All of the videos depict the Apple Watch in use while on the go or performing other tasks, giving examples of how it fits into daily life in an unobtrusive way to make mundane tasks easier. The seven new ads that have been released today are the second wave in the latest Apple Watch ad series, which previously featured six similar short ads that were released two weeks after watchOS 2 launched. The full set of ads is available on Apple’s YouTube channel.



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Tim Cook Talks Apple Watch, iPhone 6s, Apple TV, Cars, Privacy, and More at WSJDLive

Apple CEO Tim Cook is on stage for the opening night of the WSJDLive conference in Palm Springs, California, with Wall Street Journal editor Gerry Baker interviewing Cook about a variety of topics. Live coverage of the interview is being offered by publications including WSJ.D and The Verge, and we’ll be updating this post with highlights from the session.

Photo via The Verge
– On whether Apple wants to control every facet of our lives: Apple does very few products, and puts a lot of care into them, but Apple does want you to have a seamless experience throughout your home and work life.

– Citing competitive reasons, Cook once again declines to share Apple Watch sales numbers. „We shipped a lot the first quarter, then last quarter we shipped even more. And I can predict this quarter we will ship even more.“ Addressing Baker’s skepticism about the device, Cook refers to customer satisfaction being „off the charts.“

– Talking now about iPhone 6s and the iPhone Upgrade Program, Cook insists it’s not meant to compete with carriers. It’s simply a plan for people who want to get a new iPhone every year. Addressing the need to keep innovating on iPhone and whether Apple is on a two-year cycle as it appears to many people, Cook stresses all of the new features included on the iPhone 6s.

– Cook says Apple Music has 6.5 million paying customers and 8.5 million more still on free trials. Cook stresses the human curation aspect of Apple Music and notes the company feels „fantastic“ about customer uptake so far.

– Regarding Apple TV, Cook sees it as a „foundation“ for a new type of experience as Apple tries to fix the „broken“ experience of watching television. With Apple TV, providers like HBO can sell directly to consumers. The current system of „linear TV“ with channels needs to be „brought up and modernized“ and apps will help do that.

– Apple TV orders will kick off on Monday, October 26 with shipments beginning by the end of that week.

– Baker asks about Apple’s car project, but Cook hesitates to say much. He does admit that software becomes increasingly important, and that enables other shifts like electrification and autonomous control. But in the short term, Apple wants people to have the iPhone experience in the car. „We’ll see what we do in the future.“

– On the retail front, Cook notes Apple will have 40 stores in China by the end of next year, and China currently provided in the „mid-20s“ percentage of Apple’s revenue. Angela Ahrendts has also been focused on integrating online and in-store shopping experiences.

– Cook and Baker talking about user privacy, with Cook giving his usual comments about how privacy is a key value for Apple but that the company believes it can still provide an excellent customer experience and services while maintaining that privacy. In response to a question about Apple’s relationship to national security organizations, Cook says he is „very“ comfortable with it and he shares the company’s views that any software backdoors are unacceptable and encryption is a necessity. A rather tense debate about the tradeoff between privacy and national security ensues.

– Final question of the interview is about Apple increasing its willingness to speak out on issues and take leadership roles, and Cook notes Apple has a „responsibility to be a great global citizen.“ Cook points to the environment, human rights, and education as areas where it can lead. Cook says Apple has stepped up its efforts to „leave the world better than we found it“ because „government isn’t working well.“ Cook says Apple isn’t worried about alienating customers with its stances, noting the company isn’t forcing its views on anyone, and he hopes people who may be upset with Apple’s positions in these areas can still think Apple makes great products and respect Apple for making efforts to put its values into practice.



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