U2’s ‘Songs of Innocence’ Accessed Over 33 Million Times Since Start of iTunes Promotion [iOS Blog]

Six days after it began offering U2’s latest album „Songs of Innocence“ for free to 500 million iTunes customers, Apple has announced (via the Associated Press) that over 33 million customers have accessed the record.

In a statement, Apple’s Senior Vice President of Software and Services Eddy Cue called the numbers record-breaking, and said that the numbers include users who downloaded the album from their iTunes account, streamed it, or used iTunes Radio to listen to it.

Earlier this morning, Apple also released a tool for customers to delete the U2 album off of their iTunes accounts, as some users were upset with it being added to their devices without their knowledge.

Last Friday, it was reported that Songs of Innocence was downloaded 2 million times after three days of being made available. The album will be free for iTunes customers until October 13.




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Tim Cook Visits Apple’s New Austin Campus, Says ‘Exciting’ Products Coming

Apple CEO Tim Cook visited Apple’s brand new campus in Austin, Texas today at its opening celebration, according to various Apple employees. Cook recapped the announcements Apple made at WWDC earlier this week and teased that „exciting“ new products are on the way, reports 9to5Mac.

Apple SVP of Internet Software and Services Eddy Cue was also in attendance, commenting about Beats Music and Beats Electronics. Cook also reportedly talked about new hires, mentioning how new retail head Angela Ahrendts was the best person for the job.

Many Apple employees took to Twitter and Instagram to share Cook’s visit to the campus, which is similar in style to the current Cupertino headquarters and complete with advanced facilities for Apple support, engineering and operations. Only part of the first phase of construction has been completed, with the complete first phase expected to finish by the end of 2015 and the entire project to be completed by 2021.




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Apple Launches Internal ‘Employees on iTunes’ Section to Highlight Workers’ Talents [Mac Blog]

Apple has introduced a new ‘Employees on iTunes’ section of the iTunes Store to showcase books, songs, movies and TV shows that Apple employees have contributed to in some manner.

The section, which was first noted by 9to5Mac, is only accessible by Apple employees.

Senior vice president of Internet Software and Services Eddy Cue sent an email to Apple employees explaining the new program:

Team,

One of the things that makes Apple special is that every person here, no matter where they are or what they do, shares the same deep passion for creativity and innovation. We see this passion most noticeably in the products we make and in the experiences we create for our customers. But it’s in other places, too.

For instance, in addition to their work here at Apple, many employees have helped create some amazing books, songs, movies and TV shows on iTunes. In celebration of their achievements, as well as the creative pursuits of everybody at Apple, we’re launching a new internal website today.

It’s my pleasure to introduce you to our very own Employees on iTunes.

Eddy

Apps are not mentioned in the email because Apple forbids its employees from selling or working on apps when they are employed by the company because of conflict of interest rules.




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Steve Jobs Didn’t Want an iBookstore, but the iPad and Eddy Cue Changed His Mind

Testifying in court yesterday as part of the ongoing e-books price fixing trial, Apple senior vice president for Internet Software and Services Eddy Cue offered some perspective on the history of iBooks and the iBookstore, noting that Steve Jobs was initially opposed to such a project. As shared by AllThingsD, Cue noted that it wasn’t until just prior to the launch of the iPad that he was able to convince Jobs of the potential of e-books.

“… When I got my first chance to touch the iPad, I became completely convinced that this was a huge opportunity for us to build the best e-reader that the market had ever seen,” Cue said. “And so I went to Steve and told him why I thought [the iPad] was going to be a great device for ebooks. … and after some discussions he came back and said, you know, I think you’re right. I think this is great, and then he started coming up with ideas himself about what he wanted to do with it and how it would be even better as a reader and store.”

Cue had initially suggested an e-book effort earlier in the fall of 2009, but Jobs felt that the iPhone’s screen was too small to allow for a good user experience and that the Mac didn’t feel like a reading device. By the time Jobs was on board, it was November, and the iPad was scheduled for a January introduction, giving Cue just weeks to line up the deals needed to build the iBookstore.

In relating the story, Cue noted that getting the iBookstore deals done took on special significance for him, as it was obvious that Jobs was in declining health at the time. Jobs had take a strong interest in iBooks for iPad, and was committed to showing it off at the iPad media event, giving Cue extra incentive to make sure everything was in place.


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Apple Claims 20% of U.S. E-Book Market, Double Previous Estimates

Publishers Weekly reports (via paidContent) that testimony from Apple executive Keith Moerer in the ongoing e-book price fixing trial has revealed that Apple holds approximately 20% of the e-book market in the United States, roughly double many of the previous estimates made by third parties.

The government also focused on the relative success of the iBookstore asking Moerer what marketshare the store held in the months after launch (about 20% Moerer said) and what its marketshare was after several years of operation and adding Random House in 2011 (also about 20%).

Beyond the market share claim, Moerer pointed to strong growth of the iBookstore in vigorously challenging the U.S. government’s assertion that Apple’s e-book effort has been a failure.

The government called the iBookstore “a failure,” and charged that “Apple pricing was unfair to consumers,” and that “Apple sold fewer books because of the higher price caps.” Moerer challenged that characterization, “I disagree. E-book sales grew 100% last year at the iBookstore and it had over 100 million customers.” The government countered that “when you drop prices you sell more books,” and Moerer said, “sometimes, yes.”

But the government bluntly said, “Apple forgot to focus on customers that’s why the iBookstore is a failure.” Moerer: “that’s not true.”

Testimony in the case is now in its second week, with Apple senior vice president for Internet Software and Services Eddy Cue scheduled to take the stand tomorrow.


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Apple Sends Press ‘Decade of iTunes’ Anniversary Keepsake with 100 Free Songs [iOS Blog]

Following the introduction of the new ‘Decade of iTunes‘ milestone feature that debuted yesterday to celebrate iTunes’ 10th anniversary, Apple has sent out a hard copy of the timeline to journalists, reports CNET.

The paper version of the timeline comes with a gift card that features 100 free handpicked iTunes songs, along with a personal thank you note from senior VP of Internet Software and Services Eddy Cue.

When Apple introduced the iTunes Store on April 28, 2003, we thought if consumers had a great, legal way to download music they would embrace it – did they ever. Apple was floored, as were the labels, when customers bought over 1 million songs during the first week. And now, 10 years later, we continue to be amazed by how much customers love the iTunes Store, with more than 25 billion songs sold.

Apple loves music and strives to provide customers with the most innovative features and services on iTunes. We are all very proud of having such an incredible selection of legendary musicians on the iTunes Store and take great pride in exposing music fans to new and emerging artists.

We’ve put together a compilation of 100 songs that represents milestones throughout the history of iTunes and shows just how far we’ve come. I’d like to thank our customers, label partners, and artists for being part of such an incredible decade.
–Eddy Cue

Apple’s digital 10th anniversary iTunes celebration features a timeline of events that covers the ten-year history of the iTunes Store, beginning in 2003, plus a list of the top-selling songs for each decade.


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