Apple Music and Sonos Partner to ‘Beat Silence’ in New Ad

Apple Music and Sonos have partnered to create a new ad that was shown during tonight’s Grammy Music Awards. The commercial comes days after Apple Music officially launched on Sonos, allowing Sonos customers to stream Apple Music content and direct access to Apple Music features like For You, Radio and My Music.

The ad features musical artists Killer Mike, Matt Berninger and Annie Clark using Apple Music on Sonos speakers to „defeat silence“ in their homes. The ad and its stars argue that sharing loud music in your home can promote creativity and happiness. Previously, Sonos conducted a study a study on the positive effects of music listening in the home. The study, which used an Apple Music subscription paired with a Sonos speaker, found that families who regularly listened to music in their home spent 67 percent more time together, ate meals together more often and other positive effects.

Streaming Apple Music on Sonos speakers can enabled by selecting „Add Music Services“ from a Sonos controller app, selecting the Apple Music logo and logging into the service. Either an Apple Music subscription or free trial are required.

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Apple Music and Sonos Partner to ‘Beat Silence’ in New Ad

Apple Music on Sonos Officially Launching Tomorrow

Sonos today announced that Apple Music will be officially available on Sonos wireless speakers starting tomorrow, ending a two month beta testing period. Sonos customers across the world will be able to stream Apple Music content and directly access Apple Music features including For You, Radio, and My Music.

Over the course of the beta test, which started on December 15, Apple Music on the Sonos platform was tested by hundreds of thousands of listeners. Apple’s Eddy Cue commented on the beta test, calling it „great“ and an „amazing listening experience.“

„The feedback from Apple Music members on Sonos during the beta period has been great,“ said Eddy Cue, Apple’s senior vice president of Internet Software and Services. „Sonos plus Apple Music provides an amazing listening experience at home – and we’re excited to offer it to all Sonos customers starting tomorrow.“

Beginning Wednesday, February 10, streaming Apple Music on Sonos speakers can be done by selecting „Add Music Services“ from a Sonos controller app, choosing the Apple Music icon, and logging into the service. An Apple Music subscription or free trial is required.

Apple Music on Sonos has been highly anticipated as it was noticeably absent from the system when Apple Music first launched on June 30. Sonos previously supported the direct streaming of Beats Music and promised to implement Apple Music support before the end of 2015.

Ahead of the announcement of official Apple Music support, Sonos conducted a study on the positive effects of music listening in the home using an Apple Music subscription paired with a Sonos sound system. The study found that families who regularly listened to music in the home spent 67 percent more time together and ate together more often, among other positive effects.

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Apple Music on Sonos Officially Launching Tomorrow

Apple Music Available on Sonos Devices Starting December 15

As of December 15, Apple Music will be available on Sonos, allowing those who own Sonos speakers to use them with the Apple Music service for the first time since it launched in June. Sonos and Apple today announced a new Sonos Apple Music public beta that will go live to all Sonos users in approximately two weeks.

Sonos users will be able to access Apple Music on their Sonos speakers, streaming songs from For You, New, Radio, and My Music. The beta will allow users to access the Apple Music features through their dedicated Sonos apps on iPhone, iPad, iPod touch, Mac, and PC, with full support set to roll out in 2016.

„Many of our members love Sonos and want to enjoy our service throughout their homes,“ said Eddy Cue, Apple’s senior vice president of Internet Software and Services. „We’re thrilled to be working with Sonos to provide the Apple Music experience in even more places fans enjoy music.“

Since Apple Music launched, Sonos has been working on support for the service, with a promise to have the feature ready to roll out by the end of the year. Beats Music, which did work with Sonos, is shutting down as of today. Sonos has recommended its users move their Beats Music accounts to Apple Music to save their playlists ahead of the rollout of the Apple Music for Sonos beta.
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Apple Music Available on Sonos Devices Starting December 15

Apple Aiming to Increase Music Library Matching Limit to 100,000 Tracks ‘Before the End of the Year’

Just ahead of the launch of Apple Music in late June, Apple’s senior vice president of Internet Software and Services Eddy Cue took to Twitter to reveal that Apple was „working to“ increase the limit for iTunes Match libraries and Apple Music’s similar scan-and-match feature from the current 25,000 tracks to 100,000 tracks for iOS 9.

The arrival of iOS 9 last month did not come with a corresponding increase for the library matching limits, and users in our forums and elsewhere have been wondering when the increase will be rolled out or if there has been a change in plans.

In an effort to answer that question, MacRumors asked Cue for an update on the limit increase, and he tells us Apple is „definitely working on it“ and that he expects it will be released „before the end of the year.“

Apple’s $25/year iTunes Match service and Apple Music’s matching feature allow users to add their own songs that are not available from the iTunes Store catalog to the cloud, making them available on other devices using the same Apple ID. The services scan a user’s music library to determine which tracks are already available in the iTunes Store, automatically making those available in the user’s library. Only those tracks that are not matched to the iTunes Store catalog are then uploaded to the cloud, saving time and bandwidth.

The scan-and-match functionality has been limited to libraries of 25,000 tracks since iTunes Match debuted in 2011, although tracks purchased from the iTunes Store do not count toward this limit. Users with larger music libraries have had to use workarounds such as splitting their tracks into two iTunes libraries in order to take advantage of the matching services, but with the impending increase to a 100,000-track limit, many of these users will no longer need to resort to these workarounds.



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Apple Aiming to Increase Music Library Matching Limit to 100,000 Tracks ‘Before the End of the Year’

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