Siri Celebrates ‘Back to the Future’ Day With Humorous Responses

Apple has honored „Back to the Future“ day by updating Siri with at least ten humorous responses related to the popular movie Back to the Future II, released in 1989. iPhone and iPad users can invoke Siri and say „happy Back to the Future day“ to receive one of the responses below at random.

Today is „Back to the Future“ day because October 21, 2015 is the date that Marty McFly and Dr. Emmett Brown travel to in the movie. The classic film makes several fictional predictions about the future, including hoverboards, flying cars, remote-control dog walkers and the Chicago Cubs winning the 2015 World Series.

Apple has updated Siri with humorous responses in the past for its September 9, 2015 event, WWDC 2014, „Okay Glass“ and more.



Here’s a closer look at the Halo 5: Guardians Limited Collector’s Edition

Earlier today, we received the Limited Collector’s Edition of upcoming shooter, Halo 5: Guardians, and un-boxed the game, statue, and other collectibles included inside the package. Read more…

Gallery: A closer look at the $249.99 ‘Halo 5: Guardians’ Limited Collector’s Edition

Earlier today, we received the Limited Collector’s Edition of upcoming shooter, Halo 5: Guardians, and un-boxed the game, statue, and other collectibles included inside the package. Read more…

The official NASCAR app is now available for Windows 10

NASCAR has released its official app for Windows 10 promising targeted news, video and social content in an easy-to-use format which can be customized according to the user’s preference. Read more…

‘iPhone 7’ Rumored to be Waterproof, Possibly Adopt Non-Metallic Casing Material

The iPhone 6s and iPhone 6s Plus just released in first wave launch countries around the world last Friday, but a few first rumors about the 2016 „iPhone 7“ have begun to surface online this morning. According to a source from the Chinese social media site Weibo (via Macotakara) [Google Translate], the next version of the iPhone will have a strengthened, waterproof frame and may ditch metallic casing altogether.

This strengthened body would certainly follow in the footsteps of the iPhone 6s and 6s Plus, which bolstered the weak points of its predecessors with the inclusion of 7000 Series aluminum alloy. But, according to today’s rumors, the so-called iPhone 7 will find its strength in a focus on a waterproof and dust-proof body that would allow iPhone users to worry less about dropping their smartphone in liquids.

This big new upgrade to the iPhone 7 would call for a new frame and casing material, and according to one of the postings on Weibo, Apple is in fact planning on adopting an entirely new material next year for the iPhone 7. If this turns out to be the case, the iPhone 6s and iPhone 6s Plus would be the last in the iPhone line to include a metallic casing for the smartphone.

Macotakara also received news from reliable sources stating that the upcoming iPhone would have a „completely flat“ LCD screen, but, as with all of today’s rumors, it should be taken with a grain of salt given that we’re just now under a year away from Apple confirming or denying any of today’s claims. These aren’t the first rumors of the iPhone 7, either, with reports dating back to March concerning the 2016 iPhone’s possibility of adopting Intel LTE Chips, including glass-on-glass touch panels, and be the thinnest iPhone yet.



Amazon offers a big discount on Prime to celebrate the Emmys

If you still haven’t succumb to Amazon Prime, then now is the time, because Amazon’s offering a generous discount that’ll save you a bunch of dimes (to celebrate the Emmys). For one day only on Friday, September 25, Amazon is offering Prime to new subscribers for just $67 for the first year. That’s $32 off its […]

(via Cult of Mac – Tech and culture through an Apple lens)


Amazon to offer Prime membership for $67 to celebrate Emmy award wins

Amazon’s critically-acclaimed series ‘Transparent’ won five Emmy awards on Sunday, and to celebrate its big win, the company is slashing the cost of a new Prime membership to $67, for one day only. Read more…

Microsoft releases new ‘Halo 5’ campaign footage, confirms dynamic resolution

Microsoft has released the first official „Halo 5: Guardians“ campaign footage and revealed the game will run at a dynamic resolution that will mostly reach 1080p. Read more…

3D Touch in iPhone 6s is a ‘Breakthrough,’ Was ‘Really Hard’ to Make

Apple today spent about ten minutes introducing 3D Touch as one of the headline features of the iPhone 6s and iPhone 6s Plus, but a new Bloomberg interview with company executives Jony Ive, Craig Federighi, Phil Schiller and Alan Dye reveals that Apple spent several years working on the challenging new display technology.

“Ultimately, this is our focus,” says Ive, squeezing a new iPhone 6S. “This is what galvanizes our efforts right across the company.” And 3D Touch, he adds with emphasis, “is something we’ve been working on for a long time—multi, multi, multi years.”

Schiller noted that, from an engineering standpoint, creating hardware that is capable of 3D Touch’s functionality was „unbelievably hard,“ coming at a „tremendous amount of cost and investment in manufacturing“ for Apple. For that reason, the company had to ensure it got the technology right.

Accordingly, Apple set out to do just that.

Working with Corning, Apple created pliable iPhone cover glass. Swipe it, and the phone works the way it always has. But press it, and 96 sensors embedded in the backlight of the retina display measure microscopic changes in the distance between themselves and the glass. Those measurements then get combined with signals from the touch sensor to make the motion of your finger sync with the image on screen. […]

To make what is counterintuitive feel normal, each on-screen “peek” and “pop” is accompanied by a 10-millisecond or 15-millisecond haptic tap, little vibrations that say “good job” to your fingers when an action is complete.

And, after a multi-year, tedious design process, Apple is now satisfied with 3D Touch.

Apple is feeling confident enough that it’s integrated 3D Touch into everything on the iPhone 6S and 6S Plus—the phone, the weather app, iTunes, messaging, and the Web. Facebook and Instagram plan on incorporating it into their iOS apps shortly after the phones arrive in stores on Sept. 25.

The iPhone 6s and iPhone 6s Plus also feature a faster A9 chip with an embedded M9 motion coprocessor, improved 12-megapixel rear-facing camera with 4K video recording, faster Touch ID, stronger glass and Series 7000 aluminum, Live Photos, always-on Hey Siri and more.

Bloomberg‘s longform How Apple Built 3D Touch article is a worthwhile read.



Apple Announces iPhone 6s and iPhone 6s Plus With A9 Chip, 12MP Camera and 3D Touch

Apple today announced the 4.7-inch iPhone 6s and 5.5-inch iPhone 6s Plus at its „Hey Siri“ media event in San Francisco. The new iPhones feature an A9 chip and M9 motion coprocessor, 3D Touch, 12-megapixel rear-facing camera, 5-megapixel front-facing camera, stronger glass and Series 7000 aluminum, faster Touch ID, Live Photos and a new Rose Gold color option.

iPhone 6s and iPhone 6s Plus pre-orders begin on September 12 at 12:01 AM Pacific ahead of a September 25 launch in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore and the United Kingdom. The new iPhones will eventually be available in over 120 countries.

3D Touch on iPhone is similar to Force Touch on Apple Watch, enabling users to make „peek and pop“ gestures on the screen to access actionable shortcuts or preview content, such as text messages, flight information, calendar appointments and more. The feature received significant stage time and is one of the key features of the iPhone 6s and iPhone 6s Plus.

iPhone 6s and iPhone 6s Plus are powered by an Apple A9 chip and embedded M9 motion coprocessor that deliver up to 70% faster CPU performance and up to 90% faster graphics compared to the A8 chip inside the iPhone 6 and iPhone 6 Plus.

The smartphones feature an improved 12-megapixel rear-facing iSight camera with 4K video recording and 5-megapixel front-facing FaceTime camera with true tone Retina Flash – in low light, the front display will flash for a split second instead of traditional LED flash.

iPhone 6s and iPhone 6s Plus also have a second-generation Touch ID fingerprint scanner that is up to two times faster compared to Touch ID on previous iPhones.

The ninth-generation iPhones are crafted from Series 7000 aluminum and come in a new rose gold color, alongside silver, space gray and gold. Otherwise, the handsets look virtually the same as the iPhone 6 and iPhone 6 Plus.

iPhone 6s retails for $199/$299/$399 for 16GB/64GB/128GB respectively on a two-year contract. iPhone 6s Plus retails for $299/$399/$499 for 16GB/64GB/128GB respectively on a two-year contract. Carrier financing and leasing programs are also available through AT&T, Verizon, Sprint, T-Mobile and many other carriers worldwide.

This story is developing. Refresh for the latest updates from Apple’s September 2015 media event or follow our live blog.