Apple’s ‘Back to School’ Promotion in Australia and New Zealand Offers Free Beats Headphones

Apple today launched its annual „Back to School“ promotion in Australia and New Zealand, offering higher education students, faculty members, parents of students, and select other staff a free pair of Beats Solo2 on-ear headphones with the purchase of a qualifying Mac with education pricing between February 3 and March 21.

Eligible models include the iMac, MacBook, MacBook Pro, MacBook Air, and Mac Pro, including configure-to-order versions, while the Mac mini and refurbished Macs do not qualify for the offer. The eligible Mac must be purchased from the online Apple Store for Education or by calling 133-622 in Australia or 0800-692-7753 in New Zealand.

The qualifying student or faculty member will receive one pair of free Beats Solo2 on-ear headphones in Gloss Black, Gloss White, Gloss Red, or Gloss Blue, as an instant credit. Apple also offers a credit of AU$259.95 or NZ$339.95 for Beats Solo2 Wireless on-ear headphones, with the customer responsible for paying the remaining difference.

Apple’s „Back to School“ promotion in the U.S., Canada, Europe, and elsewhere last July and August also offered students a free pair of Beats Solo2 headphones with a qualifying Mac purchase. Last year, students in Australia and New Zealand were offered an Apple gift card worth between $25 and $100 with the purchase of a qualifying Mac, iPad, or iPhone.

Read the terms in conditions in Australia and New Zealand for complete details.

Tags: Beats, Australia, New Zealand, Back to School promotion
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Apple Promotes iPad in Classroom With New Education Profiles

Apple has shared a new Heart Anatomy education profile and a Philadelphia Performing Arts school profile that promote the iPad in the classroom.

The first profile shows how iPads allow Jodie Deinhammer, a science teacher at Coppell High School in Texas, to better educate her students about the complexity of the human heart using iTunes U, digital textbooks and apps including BioDigital Human, The Human Body Lite and MotiConnect.

“The heart unit is important because kids need to know how to take care of themselves and live a healthy life. Heart disease is a huge problem, and it’s something they don’t know a lot about. […]

With the heart unit, there are lots of great visualizations I could never provide before. Now students can just click on them on iPad, and it makes the learning more concrete, so it sticks with them.”

iBooks textbooks such as Life on Earth provide Deinhammer’s students with a closer look at heart anatomy and the complexities of blood flow through the heart muscle, while the iPad and other apps are also used in multiple lab activities for heart rate, histology, dissection and more.

“The iPad has afforded our students the opportunity to learn science at a deeper level. They’re able to make connections that weren’t really possible before the technology came into the classroom.”

The second profile provides a snapshot of how the Philadelphia Performing Arts, a String Theory Charter K-12 school, has used iPads to create custom learning materials and lesson plans for teachers. The school uses the iWork suite, iTunes U and other apps such as Elements 4D and Volcano 360º.

„You’ll never remember a test you took, but you will remember something you created. And you will remember the moment when a teacher says to you, ‘Wow, that’s really awesome.’ And those are the things our students get to take away with them.“ — Christine DiPaulo, Director of Innovation and Instructional Technology

Apple has shared over a dozen educational profiles on its website to date.

Related Roundup: iPad Air 2
Tag: education
Buyer’s Guide: iPad Air (Don’t Buy)
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Apple Promotes iPad in Classroom With New Education Profiles

Apple has shared a new Heart Anatomy education profile and a Philadelphia Performing Arts school profile that promote the iPad in the classroom.

The first profile shows how iPads allow Jodie Deinhammer, a science teacher at Coppell High School in Texas, to better educate her students about the complexity of the human heart using iTunes U, digital textbooks and apps including BioDigital Human, The Human Body Lite and MotiConnect.

“The heart unit is important because kids need to know how to take care of themselves and live a healthy life. Heart disease is a huge problem, and it’s something they don’t know a lot about. […]

With the heart unit, there are lots of great visualizations I could never provide before. Now students can just click on them on iPad, and it makes the learning more concrete, so it sticks with them.”

iBooks textbooks such as Life on Earth provide Deinhammer’s students with a closer look at heart anatomy and the complexities of blood flow through the heart muscle, while the iPad and other apps are also used in multiple lab activities for heart rate, histology, dissection and more.

“The iPad has afforded our students the opportunity to learn science at a deeper level. They’re able to make connections that weren’t really possible before the technology came into the classroom.”

The second profile provides a snapshot of how the Philadelphia Performing Arts, a String Theory Charter K-12 school, has used iPads to create custom learning materials and lesson plans for teachers. The school uses the iWork suite, iTunes U and other apps such as Elements 4D and Volcano 360º.

„You’ll never remember a test you took, but you will remember something you created. And you will remember the moment when a teacher says to you, ‘Wow, that’s really awesome.’ And those are the things our students get to take away with them.“ — Christine DiPaulo, Director of Innovation and Instructional Technology

Apple has shared over a dozen educational profiles on its website to date.

Related Roundup: iPad Air 2
Tag: education
Buyer’s Guide: iPad Air (Don’t Buy)
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Tim Cook Reminds Employees ‘Apple Is Open’ After Australian Retail Store Employee Bars Black Teens

Earlier this week, a group of black teenagers were asked to leave an Apple Store in Australia by employees who were concerned about theft. The exchange was caught on video and has since gone viral, leading to a series of apologies, from the store’s senior manager and from Apple.

Image via The Sydney Morning Herald

Apple has released two statements on the matter, one from Apple CEO Tim Cook who said he wants „every customer visiting our stores or calling for support to feel welcome,“ and a second general statement clarifying Apple’s core values.

„Inclusion and diversity are among Apple’s core values. We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation.

That applies throughout our company, around the world with no exceptions. We’ve looked into the details of the situation and we apologize to the customers involved. We will continue to do everything in our power to ensure all our customers are treated the way they should be.“

Following the public apology, Tim Cook has now sent an internal memo to its employees, which has been shared by BuzzFeed. In the letter, Cook calls what happened „unacceptable“ and says the video „does not represent our values.“

He goes on to remind employees that „Apple is open“ to people from „all walks of life“ regardless of race, religion, gender, sexual orientation, age, disability, income, language, or point of view.

I’m sure you are all aware of the unacceptable incident which took place at our store at the Highpoint shopping center in Melbourne, Australia, on Tuesday. Several young men, who are students at a nearby school, had been asked by a security guard to leave the store. In an attempt to address the situation, one of our store employees gave an answer which shocked many of us.

What people have seen and heard from watching the video on the web does not represent our values. It is not a message we would ever want to deliver to a customer or hear ourselves. Our employee immediately expressed his regret and apologized to the students.

None of us are happy with the way this was handled. But we can all be proud of Kate, one of the senior managers at the Highpoint store.

On Wednesday, she greeted the same group of students to express a heartfelt apology on behalf of our store and our company. She reassured these young men that they and their fellow classmates would always be welcome at our store. The school’s principal later told a reporter that she delivered her message „with good grace,“ and one of the students said, „It feels like we have justice now.“

Her words that day echoed a message you’ve heard many times from me and from Angela. It’s a simple pledge we all make to our customers and to ourselves:

Apple is open.

Our stores and our hearts are open to people from all walks of life, regardless of race or religion, gender or sexual orientation, age, disability, income, language or point of view. All across our company, being inclusive and embracing our differences makes our products better and our stores stronger.

The Apple Store Highpoint is staffed by people who share these values and illustrate our commitment to diversity. The team is made up of coworkers from Australia, as well as Egypt, Italy, India and five other nations. Collectively they speak 15 languages, including Urdu, Portuguese, Arabic and Mandarin.

While I firmly believe that this was an isolated incident rather than a symptom of a broader problem in our stores, we will use this moment as an opportunity to learn and grow. Our store leadership teams around the world, starting in Australia, will be refreshing their training on inclusion and customer engagement. These are concepts and practices they know well, but can always stand to reinforce.

Respect for our customers is the foundation of everything we do at Apple. It’s the reason we put so much care into the design of our products. It’s the reason we make our stores beautiful and inviting, and extend their reach to benefit the communities around them. It’s the reason we commit ourselves to enriching people’s lives.

Thank you all for your dedication to Apple, to our values, and to the customers we are so very fortunate to serve.

Following the incident, the senior manager at the Apple Store where the teens were ousted invited them back along with their school principal to make a formal apology and to make it clear they are welcome in the store any time. Following the apology, one of the teens said „She apologized to us and told us that we are welcome here anytime. It feels like we have justice now.“

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
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Watch Steve Jobs’ right-hand woman talk early days of Apple

Kate Winslet has been earning rave reviews for her performance as Joanna Hoffman in the new Steve Jobs movie. Hoffman was one of the original members of the Macintosh (employee #5 to be exact), and was notorious at Apple as one of the few employees who boss Steve Jobs around. In a recent interview, Hoffman […]

(via Cult of Mac – Tech and culture through an Apple lens)


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L.A. schools to receive $6.4m from botched iPad deal

The long-running disaster that was the L.A. Unified School District scheme to provide iPads to every student, teacher and campus administrator is apparently over — with Apple among the companies agreeing to pay out a $6.4 million settlement. The tentative payout is hopefully the last phase in an aborted $1.3-billion plan for the second-largest district […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Just like Ahmed: Woz got arrested for building gadgets in school

Ahmed Mohamed can count Apple co-founder Steve Wozniak among his many supporters in the tech world. According to Woz’s most recent Facebook post, he sees a lot of himself in the 14 year old Texas boy who was arrested for bringing a homemade digital clock to school. While Ahmed’s teacher’s mistook his clock for a […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Why the iPad Pro is Apple’s vision for the future of personal computing

This is a guest post by Fraser Speirs, a teacher, systems administrator and consultant specialising in the application of modern mobile technology in schools. It originally appeared on his personal website. “The iPad is the clearest expression of our vision of the future of personal computing.” – Tim Cook The above statement by Apple’s CEO […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Tinder releases its list of most ‘right-swiped’ colleges

Colleges and universities bend over backwards to earn accreditation and good reviews. It’s good for recruiting. But what if your school earns honors from the dating app Tinder as the most “right-swiped?” A hot student body can’t hurt. Tinder crunched the numbers and released the top 25 campuses in the U.S. with the most popular […]

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