Custom Lego minifigs put Jobs, Woz, and Cook on your desk

A company that specializes in making Lego-ized versions of tech-world giants is offering minifigures based on Apple co-founders Steve Jobs and Steve Wozniak, current CEO Tim Cook, and some people who work for other companies, if you want to be all diverse about it. The figures won’t even set you back that much, really. Depending […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Phil Schiller Discusses Retina MacBook, Apple’s ‘Intense Collaboration’

Apple marketing chief Phil Schiller recently met with Mashable editor-at-large Lance Ulanoff for a rare interview, discussing topics ranging from the new 12-inch MacBook to Apple’s „intense collaboration“ that makes such products possible.

Schiller emphasized how Apple’s process from product conception to production has greatly changed over the past few decades, as a result of „intense collaboration“ between industrial design and engineering teams within the company.

„From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work and, increasingly, Internet services. But that means something different today than it did 20 years ago,“ Schiller said.

„Today, those teams are not only integrated and designing something together, they’re actually thinking of features that could only exist because of that integration and solving problems that could only be solved because of that unique advantage.“

The interview provides a closer look at the new 12-inch MacBook, ranging from its ultra-small logic board to „speaktenna“ combined speaker and antenna design, as an example of what’s possible because of Apple’s collaboration.

Some like to call it the „Speaktenna.“ The black strip along the back edge of the MacBook speakers is a never-before-tried combination of speakers and antennas for Wi-Fi and Bluetooth. It’s a fairly ingenious bit of space-saving technology that teardown artists ignored. […]

In the case of the speaktenna, Apple engineers did everything in their power to fit the maximum amount of technology possible into the tiny anodized aluminum chassis. This included creating new battery chemistry and forms to support a terraced battery design that marries perfectly with matching cutouts in the chassis. There’s even a deeper level of terracing cutouts in the body that aren’t for more battery power, but to cut down on the overall system weight.

Mashable‘s in-depth profile of Schiller goes into more detail about the 12-inch MacBook’s design process, how collaboration will continue at Apple’s upcoming Campus 2, the continued growth of Mac in a declining PC market and more.

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Apple still has no intention of merging OS X with iOS

The new Magic Trackpad 2 may have introduced Force Touch to the iMac, but Apple’s not yet ready to embrace the concept of a Mac touch screen — and according to Phil Schiller, it’s unlikely to do so any time soon. We’ll take that as a “no” for anyone dreaming of an iOS/OS X hybrid. […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Steve Jobs’ co-workers share fondest memories of Apple co-founder

Today is the fourth anniversary of Apple co-founder Steve Jobs’ passing, and as has become tradition on October 4, some of his closest co-workers are sharing their fondest memories of what it was like working alongside him. Tim Cook, Phil Schiller, Eddy Cue, Andrea Jung and Bud Tribble all shared short essays with Apple employees […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple to offer domestic Xcode downloads in China, after recent App Store malware outbreak

Developers in China say slow connection speeds to Apple’s overseas servers forced them to download its Xcode dev tools from unofficial (and malware-infected) sources – but Apple is now making changes. Read more…

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Apple Says iOS 9 Installed on More Than 50% of Active Devices, On Pace for Fastest Adoption Ever

Apple has announced that iOS 9 is on pace to be the fastest adopted software update ever, with more than 50% of active devices running the latest version as measured by the App Store on September 19.

“Customer response to the iPhone 6s and iPhone 6s Plus has been incredibly positive, we can’t wait to get our most advanced iPhones ever into customers’ hands starting this Friday,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iOS 9 is also off to an amazing start, on pace to be downloaded by more users than any other software release in Apple’s history.”




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Live Photos are great — just not for 16GB iPhones

When Phil Schiller introduced the iPhone 6s’ new Live Photos, he noted that Apple had implemented it, “in a space-efficient way, so they don’t take up much more room.” In fact, according to a new report, Live Photos take up around 2x the space of a regular still photo. That’s still an impressive bit of […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple Reduces Prices of iCloud Storage Plans

Apple marketing chief Phil Schiller today announced that iCloud storage plans have been reduced in price. 5GB of iCloud storage remains free, while paid upgrades include 50GB for 99 cents per month, 200GB for $2.99 per month and 1TB for $9.99 per month. Prices in other countries may vary based on currency exchange rates.

Apple’s old iCloud storage plan pricing tiers were as follows:
5GB: Free
20GB: $0.99/month
200GB: $3.99/month
500GB: $9.99/month
1TB: $19.99/month
Apple’s new iCloud storage plans are priced more competitively against other cloud storage services such as Google Drive, which also offers 1TB of storage for $9.99 per month. Microsoft OneDrive remains cheaper, however, offering 1TB of storage and an Office 365 subscription for $6.99 per month.



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Phil Schiller explains 16GB iPhones, MacBooks with one USB port, design vs. battery life

Why does the latest iPhone still ship with just 16GB of storage as standard? Why does the new MacBook have only one USB port? Why does Apple make devices thinner and thinner rather than adding bigger batteries? At Apple’s Worldwide Developers…Read more ›



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