Hulu Introduces Ad-Free Subscription Plan for $12 a Month

Hulu today revealed a new plan option that will grant subscribers immunity from the service’s embedded advertisements by paying $11.99 each month instead of the traditional $7.99 (via Re/code). Available for new and existing users, Hulu’s CEO Mike Hopkins notes that it took months for the various companies and providers available on the service to support the new subscription tier, but he still expects a „solid majority“ of people to stick with the $7.99 option.

Hopkins says getting the various rights owners for the Hulu catalog — which includes TV shows from NBC, ABC and Fox, as well as stuff from other networks, plus movies (note the Epix deal it just signed), plus stuff Hulu is creating on its own — to agree to the ad-free option took months.

Hulu is jointly owned by Disney, 21st Century Fox and Comcast’s NBCUniversal, and those companies are heavily invested in the business of selling TV ads. Hulu won’t come out and say this out loud, but the 50 percent price jump between the two versions is meant to give most of Hulu’s 9 million subscribers a reason to keep the version they have, and not hasten the erosion of the ad model.

A slight negative for some will come in the new tier’s „exception shows,“ which will present users with bookended ads even when a subscriber is paying $12 per month. From ABC, NBC, and FOX, the seven exception shows are: New Girl, Scandal, How to Get Away with Murder, Grey’s Anatomy, Once Upon a Time, Marvel’s Agents of Shield, and Grimm. Perhaps a minor silver lining: the exception shows won’t include the timed ads in the middle of a video and will only include a 15-second pre-show and 30-second post-show commercial.

Users interested in signing up for Hulu Plus, or changing their current subscription to the new option, can do so over on Hulu’s official website. The Hulu app is also available to download free from the App Store [Direct Link].



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Fake Apple ad campaign protests Obama’s Silicon Valley visit

Apple’s legendary iPod ads have been nothing less than iconic, but a California street artists has turned the famous marketing campaign into an anti-Obama parody ahead of the President’s visit to area. President Obama just wrapped up a quick fundraising…Read more ›



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This Is What iOS 7 Will Look Like On The iPad

Remember when the iPad first appeared and everyone said “it’s just a big iPhone”? They were right. From the lock screen to the multitasking tray to the awful awful clock app the iPad really was running a blown-up version of the iPhone OS.

Now, though, it looks like Apple has finally designed iOS to sit properly on the iPad’s bigger screen. These screenshots, taken from X-Code’s device emulator, show what the iPad looks like when it’s running iOS 7.

Twitterer Sonny Dickson is posting screenshots of various features, including those seen here. You can see shots for Contacts, Spotlight, Settings, Maps and even the inclusion of a Private Browsing toggle on the keyboard in Safari (although this does look a little lost all on its own).

I don’t have X-Code installed on any of my Macs right now to check for myself, but the format that most of these screenshots have arrived in makes them look legit. There are still a few lame, iPhone-like elements (Spotlight, for one), but this is starting to look good for the iPad version of iOS. Given that the hallmark of the new OS is that it’s dropping a lot of the heavy UI chrome, I’m guessing that the iPad version will look very clean and minimal indeed.

Source: Twitter

The post This Is What iOS 7 Will Look Like On The iPad appeared first on Cult of Mac.

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