Apple today used Beats 1 radio to announce additional acts for its upcoming Apple Music Festival, confirming The Weeknd, The Chemical Brothers, Take That, James Bay, and Leon Bridges will all perform in London later this month during the 10-day event.
— Apple Music (@AppleMusic)
This year’s Apple Music Festival, first announced in mid-August, is replacing Apple’s annual iTunes Festival. Like the iTunes Festival, the Apple Music Festival is a free concert series that will see different artists performing each night, but the 2015 event will last for just 10 days instead of the previous 30 days.
It will run from September 19 to September 28 and along with the acts announced today, Pharrell, One Direction, Little Mix, Disclosure, and Florence + the Machine will perform. The full lineup of acts will be posted on the dedicated Apple Music Festival website.
Each live performance will be broadcast across the world and will be available both live and on-demand via Apple Music. UK residents can apply to win tickets to the Apple Music Festival on Apple Music and through various media partners.
Ahead of the festival’s kickoff, Apple is expected to announce additional performances.