Eddy Cue is a baller with Apple Watch and Golden State Warriors championship ring

It’s no secret that Apple Senior VP Eddy Cue is a massive basketball fan, with an office full of Duke memorabilia, and sightings at various NBA games over the years. Which probably explains why he looks quite as ecstatically happy as he does to be rocking a Golden State Warriors’ championship ring in a new […]

(via Cult of Mac – Tech and culture through an Apple lens)


From Neowin to you: Happy Sysadmin Day!

Everyone else has a day, so why shouldn’t a sysadmin? From all of us at Neowin, we wish all of the admins a very happy and special sysadmin day, even if your own employer doesn’t recognize you. Read more…

Eddy Cue gives LeBron the business during NBA Finals

The NBA Finals started last night, with LeBron James taking to the court in search of yet another championship ring. His team is taking on the Silicon Valley Golden State Warriors and, while Apple Senior VP Eddy Cue was all…Read more ›



Apple Surpasses Google to Reclaim Title of World’s Most Valuable Brand

Apple was named the most valuable global brand in market research firm Millward Brown’s tenth annual BrandZ brand value report [PDF], seeing a 67% rise in brand value to $246.9 billion. The Cupertino-based company surpassed Google, which ranked first in the 2014 report, to reclaim the top ranking in the study for the fourth time in the past five years. See BrandZ’s annual reports in 2011, 2012 and 2013 for reference.

„With a 67 percent rise in Brand Value to $247 billion, Apple returned to number one in the BrandZ™ Top 100 Most Valuable Global Brands ranking. Success of the iPhone 6 and the related excitement surrounding the Apple brand drove the increase. Apple also led in the rate of brand value growth over 10 years – 1,446 percent.“

The top ten most valuable global brands in the report is made up almost entirely of technology and telecom companies, with Microsoft, IBM, Visa, AT&T, Verizon, Coca-Cola, McDonald’s and Marlboro rounding off the top ten after Apple and Google. Other notable technology companies on the list include Facebook (12th), Amazon (14th), HP (39th), Oracle (44th), Samsung (45th) and Twitter (92nd).

Millward Brown explains that its brand valuation methodology is based on three million consumers and more than 100,000 different brands in over 50 markets, with brand appeal measured against actual sales performance.





Microsoft to allow competitors into WPC 2015

Microsoft’s Worldwide Partner Conference used to ban employees from competitive organizations such as Google and Oracle but that has now changed for WPC 2015 with anyone being abled to attend. Read more…



Your Final Fantasy V saves follow you wherever you go with iCloud syncing

First arriving on the Super Nintendo Entertainment System (SNES) way back in 1992, Final Fantasy V is one of the greatest RPGs ever made — and thanks to a new update by Square Enix, its iOS port is now more playable…Read more ›



MetroTwit comes out of retirement, but only for SSLv3 hotfix

The POODLE bug knows no bounds and has even affected the MetroTwit app, and as a result, the developers have decided to issue a hotfix for the retired Twitter client – but this is probably a one-off. Read more…



POODLE attack shows that all SSLv3 connections are insecure

Google researchers released a paper that describes how SSLv3 can be compromised to steal sensitive information, pretty much forcing all webservers to only support the newer TLS protocols. Read more…



TAG Heuer says that it’s first smartwatch “must not copy the Apple Watch”

Now that Apple has entered the watch game, even the horological old guard is starting to take notice. Just a few days after Apple unveiled the Apple Watch, Switch luxury watch maker TAG Heuer has announced that it’s planning on…Read more ›



Each Microsoft employee generates $220,800 in net income but still lags behind competitors

If you work at Microsoft, based on 2013 figures, each person generated $220,800 in net income and $786,400 in revenue – but that is far less than the company’s leading rivals, Google and Apple. Read more…