Apple Debuts New iPad Air 2 TV Ad ‘Change’ with New Website Section

Apple today debuted a new ad for the iPad Air 2 named „Change“ which showcases the new tablet being used in a wide variety of professions and situations. The ad shows the tablet being used by artists, motorcycle enthusiasts, photographers, and schoolteachers as its full-screen visuals shrink to resemble the form of the device itself.

Apple has also posted a new „Change“ section on its website, spotlighting the apps used inside of the ad such as illustration app Tayasui Sketches, cinematography app iStopMotion Plus, automotive app OBD Fusion, and AutoCAD 360. The ad is also backed by the song „Who Needs You“, which is performed by American rock band The Orwells.

The new „Change“ ad campaign for the iPad Air 2 follows Apple’s „Your Verse“ campaign for the original iPad Air, which debuted last January and showed the specific use in the iPad in a number of dedicated fields. Those stories noted the iPad’s use in mountaineering, sports, choreography, oceanography, travel, musical composition, and more.

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‘The Magazine’ Is Going From Digital To Print, And It Needs Your Help

The Magazine is a Newsstand periodical that publishes five articles every other week. Created by Marco Arment, it is now owned and run by Glenn Fleishman, a veteran journalist who also writes for The Economist and elsewhere. As the first…Read more ›

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The Cave Is Great In Theory But Desperately Needs A Controller [Review]

Some games just aren’t meant for touch screens, and it’s very unfortunate that The Cave is one of them. In developer Double Fine’s dark look at inner desires and magical caves, you guide three of the seven available “heroes” through…Read more ›

The post The Cave Is Great In Theory But Desperately Needs A Controller [Review] appeared first on Cult of Mac.

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Why BlackBerry Needs Android (and Android Needs BlackBerry)

BlackBerry is a great company with great products and great ideas. But BlackBerry is failing hard. And the reason is that BlackBerry’s model is obsolete. Don’t look now, but it’s 2013. If your handset isn’t running iOS or Android, you will not succeed in the consumer smartphone market. And succeeding is exactly what isn’t happening […]

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The Most Important Thing A Student Needs To Do On Their Mac #BackToSchool [Deals]

This is #BackToSchool week at Cult of Mac Deals. There will be several new deals launching each day. Check in here each day for new deals for #BackToSchool. There will be a ton of apps, gear, gadgets, games, and more to buy just in time for the start of school, so be sure to keep […]

The post The Most Important Thing A Student Needs To Do On Their Mac #BackToSchool [Deals] appeared first on Cult of Mac.

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Why Google Needs to Sell an Android TV

Yeah, I said it. Google should — and probably will — sell an Android TV. No, not a dongle. And I’m not talking about a Google TV of the kind you can buy today in which Google technology puts the “smart” in the smart TV feature. I’m talking about a full-blown, Android-based, big-screen, high-def TV […]

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Analog Camera For iPhone: Who Needs Instagram For Filters? [Review]

If Clear was for photos instead of to-dos, this would be it.

A couple of weeks ago, we told you about an upcoming iPhone app called Analog Camera. Developed by Realmac Software, maker of popular to-do app Clear, Analog Camera is a gorgeous app for taking pictures and quickly applying Instagram-like filters.

Analog Camera
Made by: Realmac Software
Category: Photography
Works With: iPhone, iPod touch
Price: $0.99

Now that Analog Camera is available for download in the App Store, it’s time to decide if it belongs on your iPhone’s Home screen.

How To Works

Filter-wise, Analog Camera offers eight effects that can be quickly previewed by hovering over each thumbnail with your finger. The drag and preview method works really well for the app. You can find most of the looks in Instagram already, but there are some subtle differences from filter to filter. There’s no ability to add tacky borders, which I appreciate.

One cool feature is the ability to separate the exposure and focus of a photo with a two-finger tap on the image. You can combine exposure and focus again with a one-finger tap. There’s some neat auto-cropping that takes place when a non-square photo is opened in the app. Pinch-to-zoom and double tapping allows you to crop further if needed.

The point of Analog Camera is to enable you “to do the most important things with your photos, as quickly as possible.” The design of the app has obviously been influenced by Clear; the interface is very gesture-driven and filled with attention to detail.

“Very gesture-driven and filled with attention to detail”

Opening photos from the Camera Roll is super fast. “Every other app we’ve tried makes it really fiddly to access your Camera Roll – so in Analog Camera we wanted to fix that with what we think is the easiest Camera Roll access around,” said Realmac. “Whenever the camera’s visible, so are your last four photos – and you can tap to select them with the camera open. Swiping down hides the camera, and shows all your photos – with a swipe to the left taking you to your Photo Stream.” Photos can be shared on a number of social networks, like Facebook and Twitter. When you post to Instagram from the share menu, the app automatically adds the #analogcamera hashtag.

Realmac Software actually started Analog on the Mac. An update next month will add the eight filters from the iPhone app to the collection of great filters that already exist on the Mac version.


“We’ve seen plenty of camera apps on iOS, and it feels as though the aim of each new one is to stuff in as many features as possible at the expense of a great user experience,” said Realmac. “Analog Camera has been built to change all that, with an strict focus on offering a fast, fun and simple experience that allows you to focus on creating beautiful photos.”

After using the app over this past weekend, I’m not sure I’ll be opening it frequently. I understand the appeal for a certain kind of iPhoneographer, but I already have a workflow for taking pictures that I’m happy with. It involves multiple apps, like AfterLight and Snapseed, with Instagram as the end result.

Honestly, there’s nothing about Analog Camera that makes it a better snap-and-filter app than Instagram. It’s meant to make taking photos and applying filters more efficient. From a design perspective, it’s very well done. The gestures and animations are lovely, and everything down to the sound design just works. I’m not questioning the beauty or functionality of Analog Camera, I just hope it has what it takes to stand the test of time.

Name:: Analog CameraThe Good: Great for quickly taking pics and adding filters. App is gorgeous.

The Bad: No big features to separate it from existing filter apps, like Instagram.

The Verdict: Undoubtedly great, but you may not find an excuse to actually use it. For only $1, why not give it a shot.

Download: App Store


Rating: ;☆☆☆☆☆ ;

The post Analog Camera For iPhone: Who Needs Instagram For Filters? [Review] appeared first on Cult of Mac.

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