Microsoft unveils its vision for Windows 10 point of sale solution

Microsoft says that its vision for a Windows 10 point of sale solution „will transform traditional, stationary workstations into interactive mobile experiences“ in retail environments. Read more…

Apple spams older iPhone owners with upgrade ads

Apple is selling an enormous amount of iPhones right now, but in its efforts to get an extra holiday sales bump it’s pushing an unsolicited pop-up notification to owners of older iPhone handsets — informing them of how “ridiculously powerful” the iPhone 6s is. The ad appears when users visit the App Store. It shows […]

(via Cult of Mac – Tech and culture through an Apple lens)


Battle of the Jobs: Kutcher beats Sorkin at the box office

It’s no secret that Aaron Sorkin and Danny Boyle’s Steve Jobs has been a massive flop in theaters, but an interesting comparison with the notorious Ashton Kutcher-starring biopic Jobs shows something surprising: Kutcher’s movie may ultimately emerge the box office winner. Steve Jobs has so far made $17.8 million at the box office since its […]

(via Cult of Mac – Tech and culture through an Apple lens)


Microsoft wants to build the Zune of driverless cars

Microsoft has brokered a deal with automaker Volvo to co-develop a driverless vehicle, according to a new report — putting it in competition with Apple’s rumored “Project Titan” Apple Car. “We are exploring a number of different collaborations,” says Björn Annwall, senior vice president of marketing, sales and services at Volvo. In addition to driverless […]

(via Cult of Mac – Tech and culture through an Apple lens)


Eddy Cue, Tim Cook and Adobe Discuss iPad Pro Ahead of November 11 Launch

Following today’s announcement that iPad Pro online orders begin November 11, with in-store availability later this week, CNNMoney and The Independent have published interviews with Apple executives Eddy Cue and Tim Cook respectively about the new 12.9-inch tablet.

Cue described the iPad Pro as great for consuming content, such as emails, news and websites, and spoke in general terms about how Apple pushes itself to „create tools that let people solve incredible problems.“ He also praised the tablet’s new four-speaker design that delivers stereo sound.

„One of the things with the iPad Pro that’s amazing is the sound — it’s got four speakers on it,“ said Cue. „And so the first time – even myself as we were developing it – I got my hands on it and I heard it, it changed the way I thought of the product even. I didn’t realize how much of a difference it was going to make that you have stereo sound coming out of a device like this.“

Cook also said the iPad Pro delivers a „first-class audio experience,“ and called the tablet a capable „laptop replacement“ when used with a Smart Keyboard. The chief executive further emphasized that the Apple Pencil is not a stylus, but rather a sketching tool that complements the iPad Pro’s traditional multi-touch input.

“Well, we didn’t really do a stylus, we did a Pencil. The traditional stylus is fat, it has really bad latency so you’re sketching here and it’s filling the line in somewhere behind. You can’t sketch with something like that, you need something that mimics the look and feel of the pencil itself or you’re not going to replace it. We’re not trying to replace finger touch, we’re complementing it with the Pencil.”

Cook believes the iPad Pro’s target market will consist of a lot of PC users, customers without Apple products and existing iPad users looking to upgrade to a „very different“ device. The tablet also has value for creative companies like Touchpress, the makers of several interactive musical apps for Apple devices.

Where the iPad Pro is concerned, Alex Johnston, Chief Marketing Officer, told me: “For a business like Touchpress with the kind of content we like to produce, we value the more beautiful screen, the better audio. We re-imagine familiar music or text in a way to give you fresh perspectives on it. So having more screen real estate allows us to do that a lot.

“The thing that struck me the most,” Johnston went on, “is that it completely transformed the iPad experience when you use the Pencil or the Keyboard with it. It’s not just that I want it because it’s the best iPad, it’s that the tools that go with it allow me to do things that my finger won’t allow me to do.”

Adobe has also shared a video where visual designers, illustrators, educators and other creative professionals offer positive first impressions of the iPad Pro and Apple Pencil, with a focus on Creative Cloud apps including Illustrator Draw, Photoshop Mix, Photoshop Sketch and Photoshop Fix.

iPad Pro pricing starts at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model is available for $1,079. The 12.9-inch tablet is available in the three signature iPad colors: Space Gray, Silver, and Gold.

Related Roundup: iPad Pro
Tags: Tim Cook, Eddy Cue, Adobe, Adobe Creative Cloud
Buyer’s Guide: iPad Pro (Don’t Buy)
Discuss this article in our forums

iPad Pro Online Orders Start November 11, Available in Stores Later This Week

Apple today announced that its much-anticipated larger-screened iPad Pro will go on sale at Apple Stores, select carriers and Apple Authorized Resellers in the U.S. and over 40 countries starting later this week, with online orders set to begin on Wednesday, November 11.

While Apple will not begin accepting online orders until Wednesday, November 11, other retailers have already begun allowing customers to place orders for the iPad Pro. Sam’s Club was the first to accept pre-orders but quickly sold out, while MacMall and Staples are still accepting orders. Ordering from one of these sites will not guarantee delivery later this week – MacMall doesn’t expect orders to ship until November 16, while Staples lists a launch date of November 25.

Apple’s iPad Pro is its new flagship tablet with a 12.9-inch Retina display, a super powerful A9X processor, a four speaker audio system, 4GB RAM, and an 8-megapixel rear camera.

“The early response to iPad Pro from app developers and our customers has been incredible, and we’re excited to get iPad Pro into the hands of customers around the world this week,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPad Pro is the most powerful iPad we’ve ever made, giving users the ability to be even more creative and more productive with the epic 12.9-inch Retina display, powerful 64-bit A9X chip and groundbreaking Apple Pencil and new Smart Keyboard. We can’t wait to see what they do with iPad Pro.”

Pricing for the iPad Pro starts at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model is available for $1,079. The iPad Pro is available in the three signature iPad colors: Space Gray, Silver, and Gold.

iPad Pro will be available in Anguilla, Antigua and Barbuda, Australia, Austria, Belgium, Canada, Cayman Islands, China, Czech Republic, Denmark, El Salvador, Finland, France, Germany, Gibraltar, Greenland, Guatemala, Hong Kong, Hungary, Ireland, Isle of Man, Italy, Japan, Liechtenstein, Luxembourg, Malaysia, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Russia, Singapore, Slovenia, Spain, Sweden, Switzerland, Thailand, Trinidad and Tobago, Turkey, UAE, U.S., U.K., Uruguay and the U.S. Virgin Islands.

Apple will also be allowing customers to order the Apple Pencil and the Smart Keyboard, the two accessories that are designed to be used with the iPad Pro. The Apple Pencil, a pressure-sensitive stylus, will be available for $99 while the Smart Keyboard is priced at $169.

Related Roundup: iPad Pro
Buyer’s Guide: iPad Pro (Don’t Buy)
Discuss this article in our forums

What happened to Apple’s marketing magic?

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic. Apple still creates great commercials we can’t help but […]

(via Cult of Mac – Tech and culture through an Apple lens)


Call of Duty: Black Ops 3’s graphics on Xbox 360 are almost embarrassing

Call of Duty: Black Ops 3 was released today, and comparisons between platforms are surfacing online. Due to hardware limitations, the Xbox 360 version of the game has seen some major cutbacks. Read more…

Microsoft’s OneDrive changes are a senseless overreaction to a problem it created

Microsoft is dropping unlimited OneDrive storage, because a „small number of users“ used too much storage. Indeed, the explanation it’s given for the changes appears to make very little sense. Read more…

Apple Declines Offer to Sell Adele’s Upcoming Album ’25’ in Apple Stores

Apple has reportedly declined an offer made by the British singer-songwriter Adele to stock her newest album, 25, in Apple retail stores (via The Daily Mail). Meanwhile, the singer’s agents at William Morris Endeavor – a talent agency – have pitched the Cupertino company on a possible $30 million tour sponsorship after the album debuts on November 20. It’s not currently clear where the status of that offer is with Apple.

$30 million is about ten times more than the average marketing deal, but Adele’s team is banking on the long-gestating album to be a hit when it launches later in November. The singer has already put out a single, „Hello,“ which is on track to set a record for most downloaded single and has already broken Vevo’s previously most-viewed music video record with 27.7 million views in 24 hours. Still, with the brazen tactics at getting the singer a high-profile sponsor deal with the tech company, some in the industry question the success of such a partnership.

“Her team needs to be more realistic about an artist who doesn’t have much of a history of working with corporate partners,” one person familiar with the talks said.

The marketing team working for Adele is pushing for a physical copy-focus debut of 25, in the similar vein of Taylor Swift’s 1989, which debuted a year ago this past Tuesday with exclusive tracks made available only in retail packages sold at Target. Similarly, 25 will get a Target-specific release with a „deluxe version“ only available in the retail giant’s physical locations, including three bonus tracks for fans.

„Hello“ debuted on Apple Music simultaneously with other streaming services, but the upcoming record’s physical sales approach may limit the streaming support it gets on November 20, although Adele’s team has yet to confirm specifically where 25 will be available when it launches. If the $30 million deal goes through with Apple, it’s likely 25 will see an exclusivity window with Apple Music at launch.