Tim Cook: Apple Watch Sales ‘Exceeded Expectations’

As expected, Apple did not share specific sales numbers on the Apple Watch during its third quarter earnings call, but Apple CEO Tim Cook did shed some light on how well the Apple Watch did during its first quarter of availability. According to Cook, Apple Watch sales „exceeded expectations“ despite supply continuing to trail demand at the end of the quarter. „We feel really great about how we did,“ he said.

Cook also pointed out that Apple Watch sales during their first few months of availability were higher than sales of the original iPad and iPhone when those devices first became available for sale. June sales, he said, were higher than those in April or May.

Apple includes the Apple Watch in its „Other Products“ category in an effort to keep its competitors from getting a detailed look at its shipments. Other Products includes the Apple Watch, the iPod, the Apple TV, and accessories like Beats headphones.

During the third quarter of 2015, the Other Products category saw $2.6 billion in revenue, up from $1.7 billion during the second quarter of 2015, a difference of nearly a billion.

Cook said „it would not be inaccurate“ to look at the sequential change or the year over year change and „assume that’s the Apple Watch revenue,“ hinting that Apple Watch revenue in the quarter hovered around $1 billion or higher. Apple CFO Luca Maestri made a similar statement to the Associated Press, stating revenue from the Apple Watch amounted to „well over“ the $952 million increase between the two quarters. Both Maestri and Cook also pointed out that iPod and accessory sales, which are also included in the category, are shrinking.

Aside from analyst estimates that range from an estimated 2.85 million sales to 5.7 million, the $1 billion revenue difference between Q2 and Q3 is the closest we’ve come to learning how many devices Apple sold.

Cook went on to say that beyond the „very good news in sales,“ Apple is excited about how the Apple Watch is positioned for the long term. There are now 8,500 apps available for the device, and the company is poised to release watchOS 2 in the fall, which will bring native apps and performance improvements. „We believe the possibilities for Apple watch are enormous,“ said Cook.



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App Store Sees Best Quarter Ever With 24% Revenue Growth

During today’s third quarter earnings call, Apple CEO Tim Cook highlighted App Store sales, noting that the iOS and Mac App Stores saw their best quarter ever, with a 24 percent growth in revenue. The number of transacting customers also grew by 19 percent.

The services category, which includes the App Store, iTunes, Apple Pay, AppleCare, and other licensing/service fees, generated a record $5 billion revenue during the quarter, up from $4.5 billion during the year-ago quarter.

Apple’s iTunes Store has become an increasingly important revenue source for Apple in recent years, largely due to the ever-growing popularity of the App Store. China has been an important factor in the App Store’s recent growth, with App Store revenue more than doubling in the country during 3Q15. Chinese developers have created more than 250,000 apps, according to Apple CFO Luca Maestri.

Overall, Apple saw revenue of $49.6 billion during the quarter, with a net profit of $10.7 billion, or $1.85 per diluted share. The company sold 47.5 million iPhones, 4.8 million Macs, and 10.9 million iPads.



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App Store Sees Record Performance in Q2 2015 With 29% Increase in Revenue Year Over Year [iOS Blog]

During today’s Q2 2015 earnings call, Apple CEO Tim Cook announced that the App Store saw its best quarter ever, with 29 percent growth year over year. The entire services category, which includes the iTunes Store, App Store, Mac App Store, iBooks Store, AppleCare, ApplePay, licensing, and other services also reached a record quarterly revenue of $5 billion, up 9 percent year over year, with growth largely coming from the App Store.

According to Apple CFO Luca Maestri, the App Store remains „incredibly popular“ with customers around the world, and in the March quarter, it saw 70 percent more revenue than Google Play.

Apple also an update on HealthKit-based apps, which are part of Apple’s recent health and fitness initiative, aggregating all of a user’s health and fitness data. According to Cook, HealthKit has been highly successful, and there are now 1,000 HealthKit-based apps in the App Store.

Along with HealthKit, Cook also touched on apps for the Apple Watch. There are now 3,500 Apple Watch apps available for download. Cook said customer response to the Apple Watch was „overwhelmingly positive“ and that Apple „can’t wait to see more inspiring apps“ for the Apple Watch as we creep closer towards the 2015 Worldwide Developers Conference.




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iPad Seen as ‘Weakest Link’ in Stagnating Tablet Market

IDC on Thursday reduced its five year forecast for worldwide tablet shipments following the tablet market’s first year-over-year decline in the fourth quarter. The research firm estimates that 234.5 million tablets will be shipped during 2015, representing marginal growth of 2.1% from 2014.

Android is expected to remain the market leader among platforms throughout the course of the forecast, whereas the iPad is predicted to be the „weakest link“ and see its volume share of the market continue to decline in 2015. IDC believes that iOS will drop from its present 27.6% market share to 23% through 2019.

The research firm also estimates that Microsoft could see its worldwide tablet market share nearly triple from 5.1% today to 14.1% market share in 2019 on the strength of Windows 10. IDC research director Jean Phillippe Bouchard claims Microsoft will slowly gain a foothold by delivering a consistent experience across all devices and platforms.

„Microsoft is doing a lot of good things right now and we believe the launch of Windows 10 later this year will not only have a significant impact on Microsoft’s share of the market, but on the industry as a whole,“ said Bouchard, Research Director, Tablets. „There is an appetite for a platform that can provide a productivity experience that remains consistent across multiple form factors and device types, and we believe Microsoft is well positioned to capture some of that demand.“

iPad momentum fell flat in the fourth quarter as overall tablet market growth continues to decline. iPad sales have declined for four consecutive quarters, and Apple CEO Tim Cook and CFO Luca Maestri cautioned investors during its latest earnings call that iPad sales are unlikely to see a dramatic year-over-year improvement in the near future. Nevertheless, it is rumored that Apple could have two new iPad in the works in an attempt to reinvigorate tablet sales.

First and foremost, Apple is expected to release the much-rumored „iPad Pro“ later this year with a larger 12.9-inch screen and faster A8X processor. Meanwhile, a questionable rumor from last week claims that the company may release an iPad mini 4 with an A8 processor and 802.11ac Wi-Fi in the near future, after some users expressed disappointment that Touch ID was virtually the only new feature on the iPad mini 3.




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Apple shatters records with $74.6 billion in revenue, $18 billion in profit for Q1 2015

The numbers are finally in for Apple’s Q1 2015 financial quarter, and just as predicted, Apple blew away its own projections with a record-breaking $74.6 billion in revenue, leading to $18 billion in net profits. Both profit and revenue topped…Read more ›



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Apple Predicted to Report Record-Breaking First Quarter on Strength of iPhone 6 and 6 Plus

Apple is set to report its financial results this afternoon for Q1 2015, a three-month period spanning October through December that directly followed the launch of the highly-anticipated iPhone 6 and iPhone 6 Plus. Despite offering guidance of between $63.5 to $66.5 billion in total sales, many analysts are predicting that Apple outpaced those numbers in what could amount to a record-breaking quarter.

Fortune has averaged the estimates of 35 analysts, including 20 professionals and 15 amateurs, and determined that expectations are for Apple to report earnings of $2.68 per share, a nearly 30% year-over-year increase, and revenue of $68.7 billion, about a 20% increase from the year-ago quarter and $2.2 billion higher than Apple’s high-end forecast.

The first quarter has historically been the most lucrative for Apple, as the company typically launches new or refreshed products in the fall ahead of the busy holiday shopping season. Apple has posted record-breaking first quarter earnings results for over a decade, a span in which it announced several iconic products such as the iPod, iPhone, iPad, MacBook Pro and MacBook Air.

Analysts believe that Q1 2015 will be a home run for Apple on the strength of the iPhone 6 and iPhone 6 Plus. The larger screen sizes of the new smartphones were a major draw for many existing iPhone users looking to upgrade, and enough of a reason for some Android users to make the switch. Apple also launched a few other noteworthy products in the quarter, including the iMac with Retina 5K Display and new iPads.

MacRumors will be providing live coverage of Apple’s financial results as they are reported around 1:30 PM PT (4:30 PM ET), including the subsequent earnings conference call with CEO Tim Cook and CFO Luca Maestri at 2 PM PT (5 PM ET). At that time, we’ll have a clearer picture of just how well Apple managed to perform in the quarter.




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Apple to reveal Q1 2015 earnings on January 27th

AAPL shares have been tanking the last few weeks after reaching a record high in 2014, but Apple is looking to stop the bleeding later this month by announcing what’s expected to be another record breaking earnings report for Q1 2015  on…Read more ›

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10 key takeaways from Apple’s expectation-crushing earnings call

Apple surpassed analysts’ expectations with $42.1 billion in revenue in the back-to-school season, buoyed by unprecedented iPhone sales and surprisingly strong demand for Macs. While breaking down the Q4 2014 numbers during today’s earnings call, Apple CEO Tim Cook and…Read more ›



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