Apple Refreshes ‘Start Something New’ Campaign Worldwide

Apple has reintroduced its „Start Something New“ campaign ahead of New Year’s Day in the U.S., Australia, Belgium, Canada, France, Germany, India, Italy, Japan, Netherlands, New Zealand, Philippines, South Korea, Spain, Sweden, Switzerland, U.K., Vietnam and several other countries worldwide.

„Start Something New“ features a gallery of nearly a dozen paintings, photos, drawings, short films and other pieces of creative work made by artists using Apple products and apps, ranging from the Apple Pencil, iMac and iPad Air 2 to Adobe After Effects, Darkroom and Procreate.

Apple has also shared individual profiles for each new work and artist on its website:

Painting fluid landscapes by Lu Jun, China

Painting with dots by Lieu Nguyen, Vietnam

Chasing wild vistas by Emma Phillips, Australia

Illustrating nature through its details by Tiffany Bozic, USA

Drawing with light by Darren Pearson, USA

Shooting from a new perspective by Bernhard Lang, Germany

Visualizing the power of gravity by Greg Barth, UK

Cultivating a different kind of rose by Kahori Maki, Japan

Composing a sense of wonder by Jake Sargeant, USA

Seeking color in the streets by Brian Lotti, USA

Capturing the texture of movement by William Hundley, USA

Apple ran a nearly identical campaign in December 2014, starting in Japan and later expanding to the U.S. and other countries.
Discuss this article in our forums

Прочетете повече

Apple Expands iTunes Carrier Billing Initiative to Russia

Apple has implemented a carrier billing feature that lets Russian customers purchase iTunes content like apps, movies, music, and books using a phone number, reports CNBC. Purchases made with a phone number linked to an iTunes account are then added to a user’s monthly cellular telephone bill without the need for a credit card, debit card, or iTunes gift card.

For its new mobile payment initiative, Apple has teamed up with Beeline, the third largest wireless operator in Russia. Beeline’s Russian site says the mobile billing feature is now available to Beeline customers in the country, with the payments powered by San Francisco-based company Boku.

Apple’s partnership with Beeline comes a month after it established a similar partnership with German carrier O2. As of late October, O2 customers are also able to link a phone number to their iTunes accounts to purchase iTunes content that’s added to a monthly cellular phone bill.

According to CNBC, Apple has started expanding into carrier billing due to lower carrier rates. While carriers have charged as much as 10 to 30 percent to handle transactions in the past, Apple has secured a deal with better rates „in the single digits.“

Apple’s carrier billing partner Boku has partnered with dozens of carriers around the globe, so it’s likely Apple will continue to expand its carrier billing initiative to more countries in the future. Boku works with all of the major carriers in the United States and has established partnerships in countries like Germany, France, Korea, the UK, and more.

Tags: iTunes Store, iTunes, carrier billing, Boku, Beeline
Discuss this article in our forums

Прочетете повече

Apple Sends ‘Shot on iPhone 6’ Photographers Special Photo Books

The photographers who had their photos featured in an assortment of billboards and TV ads for the „Shot on iPhone 6“ ad campaign Apple ran to promote its iPhone 6 and iPhone 6 Plus have begun receiving a set of special coffee table photo books that include their artwork.

Image via Brendan Ó Sé

Cult of Mac spoke to photographer Brendan Ó Sé, one of the lucky few to receive one of the books after having his photo featured as part of the campaign. He said the cloth-covered high-quality books came as a surprise and were even shipped with a set of white gloves for viewing.

Image via Brendan Ó Sé

„It was totally out of the blue,“ photographer Brendan Ó Sé, of Cork, Ireland, told Cult of Mac. „Naturally, I looked for my own photo, but seeing those of the friends I’ve made over this campaign added to the surprise and thrill.“

One of the books, „The Photographs“ includes the photos that were used in the ad campaign, while the other, „The Gallery,“ features shots of the photographs on billboards around the world. With the billboards now largely replaced with new content for the iPhone 6s and 6s Plus, the photo books serve as a memento for those who had their iPhone 6 images included in the campaign.

An Imgur album of some of the photos. Click this link to view the images on mobile devices.

Ó Sé’s photograph was taken in Berlin, but the ads that went up around the world featured a wide assortment of images from places like United States, Canada, Japan, Iceland, South Korea, China, Scotland, Indonesia, Thailand and New Zealand. In total, more than 77 photographers across 70 cities and 40 countries were featured.
Discuss this article in our forums

Прочетете повече

Apple Store Once Called ‘World’s Biggest’ Opens in China on October 24

Apple has announced that it will be opening its 21st retail store in China in Dalian, a major port city in southern Liaoning Province, on Saturday, October 24 at 9:30 AM local time. The new store will be located in the six-floor Parkland shopping mall at 19 Jiefang Road in the urban Zhongshan District.

Parkland six-floor shopping mall in Dalian, China (Image: yongonthego)
In early 2012, Apple promotional signage in Dalian stated „Apple’s world’s biggest flagship store will be coming soon to Parkland Mall,“ but it’s unclear if that claim remains true over three years later. More recent rumors suggest the first Apple Store in Dubai, which opens October 29, may now be the „world’s largest“ store.

2012 signage advertising upcoming Apple Store in Parkland mall as „world’s biggest“
The new Parkland store will be open Monday-Sunday from 9:30 AM to 9:00 PM local time and offer traditional Apple Store services, including the Genius Bar, Workshops, JointVenture, events and seminars. The closest Apple Store was previously in Shenyang, China, the capital city of Liaoning Province, located nearly 250 miles northeast.

Dalian, a city of 4 million people with a total of over 6.5 million people in the region, is located on the Liaodong Peninsula separating the Bohai Sea from Korea Bay in northeastern China. It is a major seaport, financial center and tourist magnet for the region, drawing significant numbers of visitors from China, Japan and Korea.



Прочетете повече

Germany is going to provide 50Mbps internet speeds for its population, fastest standard ever

Germany is set to provide 50Mbps broadband connections to the entire population by 2018, making it the fastest national average globally. The project is costing the government €2.7 billion. Read more…

Прочетете повече

With each sip of coffee this cup lid gives you some sugar

Jang Woo-Seok loves coffee and kisses. But it’s only coffee he gets on a daily basis – that is until he designed a cup lid that provides both. The designer from South Korea has taken the common coffee cup lid and gave it puckering lips for B2B, a chain of coffee shops in his home […]

Прочетете повече