What to expect from Apple TV’s M2M channel

Apple TV has locked up some fancy, exclusive content ahead of the launch of its new set-top hardware next week. M2M, which is a really chic way of saying “Made to Measure,” will air content devoted to the fashion world and its icons. It comes courtesy of a partnership between Apple and sports/fashion titan WME/IMG, […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Google Translate update brings Split View, new instant visual language

Learning a new language is hard work, especially if you’ve been raised in the U.S., which tends to eschew any real multi-lingual literacy. These days, however, Google Translate lets us all communicate a little more easily across language barriers. A new update for the app today brings both Split View support for newer iPads along […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Marvel at these marble-ous Apple skins and cases

Sometimes purchasing an Apple device can feel like you are shelling out for Italian marble. So it might as well look like it. Design company UNIQFIND has developed skins and cases for MacBooks, iPads and iPhones that have the look of black or white marble. UNIQFIND specializes in Apple accessories that offer a minimalist design […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Must have the iPhone 6s? These are your must-have accessories

Your personal hero now has an S on its chest and, behind it, are some new super powers. Behold, the iPhone 6s. On second thought, don’t. There’s still some money to be spent on a new suit of armor and some other accessories to exploit the talents of the latest hardware out of Cupertino. Cult […]

(via Cult of Mac – Tech and culture through an Apple lens)


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The only thing better than beautiful bikes? Innovative bike gear

LAS VEGAS — If you need proof that the entrepreneurial spirit is alive and well in the bike industry, look no further than Interbike. The massive bike show here is an undeniable indication that innovators are still plugging away in their garages, trying to build the next big thing and prep it for Kickstarter. Independent […]

(via Cult of Mac – Tech and culture through an Apple lens)


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The greatest (bike) show on earth

LAS VEGAS — If you noticed a substantial drop in leg-shaved and Lycra-clad bicyclists on the roads in your part of the world it is because they are all taking a spin in Sin City. They didn’t come for the penny slots, forced air and big-ass beers, though. They made the pilgrimage to Vegas to […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple Likely Filed ‘tvOS’ Trademark for New Apple TV in November 2014

An overnight report from 9to5Mac claims the new operating system for the revamped Apple TV will be called „tvOS“, and it appears Apple may indeed have moved to trademark that term as long ago as November 2014.

A series of trademark filings for the name were made in mid-to-late May in a number of countries by a company called Television OnStream LLC, which appears to be a shell corporation created just days earlier and based out the Corporation Trust Center in Delaware. Apple commonly uses this tactic to hide its trademark filings, although many other companies employ similar strategies.

The mid-May timing is also interesting given it occurred just a few weeks ahead of WWDC where Apple was rumored to be introducing the new Apple TV until what appeared to be a last-minute decision to push back the announcement to this month.

All of the May trademark applications cite a priority date of November 2014 for a filing made in Jamaica, yet another of Apple’s typical strategies for hiding trademarks. Jamaica is a frequent location for Apple’s initial filings as the country does not publish an online database of trademark filings, making it difficult to track them down.

In another similarity to Apple’s previous trademark patterns, Television OnStream LLC conveniently shortens to an acronym of „tvOS“, much as Apple previously hid its „iPad“ trademark behind a company named IP Application Development.

One final similarity between the „tvOS“ filing and known Apple trademarks is the use of specific law firms to handle the filings. For example, Television OnStream used London-based firm Locke Lord to handle its Italian filing, and Apple used the same firm to protect its „watch OS“ trademark in Italy earlier this year. In Turkey, the same trademark lawyer handled both Apple’s „watch OS“ filing and Television OnStream’s „tvOS“ application, and in Mexico both companies used the law firm of Arochi & Lindner to handle their filings.

As is common with these filings, there is no concrete link between Apple and the new „tvOS“ trademark, but given recent rumors and a number of similarities to Apple’s past behavior in hiding trademark filings, it appears likely Apple is indeed behind the „tvOS“ applications.

(Thanks, Rodney and Lennart!)



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Steve Jobs opera will focus on his tenor at Apple

Steve Jobs’ life is about to get yet another retelling — this time in the form of an opera entitled “The Revolution of Steve Jobs,” coming to the Santa Fe Opera as part of the company’s 2017 season. Written by composer Mason Bates and librettist Mark Campbell, the production will supposedly “examine Jobs facing his […]

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