Tim Cook joins council of elite CEOs fighting climate change

Apple CEO Tim Cook joined the CEO Council for Sustainable Urbanization this week as part of Apple’s continued fight against global warning and environmental issues. The council is basically like an Avengers-style group (or Justice League if DC is your preferred flavor) consisting of CEOs and chairmen from the top companies in China and the […]

(via Cult of Mac – Tech and culture through an Apple lens)


Прочетете повече

Apple Sponsoring 2016 ‘Fashion in an Age of Technology’ Met Gala

The Metropolitan Museum of Art today shared details on its annual 2016 Gala and Costume Institute exhibition, which will be sponsored by Apple with Jony Ive serving as a co-chair. The theme for the 2016 event, which will take place on May 2, is „Manus x Machina: Fashion in an Age of Technology.“

The Met Gala, held each year, is a fund raising event that benefits the Metropolitan Museum of Art Costume Institute. The theme chosen for the gala each year reflects the theme of the Costume Institute exhibition and dictates what Met Gala attendees should wear. Last year’s theme was „China: Through the Looking Glass.“

According to Vogue, this year’s event will focus on the dichotomy between handmade haute couture and machine-made fashion, featuring more than 100 pieces of fashion. Techniques like embroidery, pleating, and lacework will be juxtaposed with technologies like laser cutting and thermo shaping.

The intersection of technology and fashion is a fitting choice for the year Apple is sponsoring the event, as the company came out with its first fashion item, the Apple Watch, in 2015.

„Traditionally, the distinction between the haute couture and prêt-à-porter was based on the handmade and the machine-made,“ explains Andrew Bolton, curator of the Costume Institute. „But recently this distinction has become increasingly blurred as both disciplines have embraced the practices and techniques of the other.“

The 2016 Met Gala, in addition to being sponsored by Apple, will be hosted by co-chairs Jony Ive, Taylor Swift, and Idris Elba. Anna Wintour, Nicolas Ghesquiére, Karl Lagerfeld, and Miuccia Prada will serve as honorary chairs.

Image via Vogue



Прочетете повече

Sorry, Apple! Samsung named most reputable tech company in U.S.

While its profits may be falling on the back of weak smartphone sales, it’s not all bad news for Samsung. The South Korean company has been named the most reputable company in the U.S. technology industry in the Reputation Institute’s latest RepTrak…Read more ›

Прочетете повече

Apple Announces ResearchKit Available Today for Developers and Medical Researchers

Apple announced on Tuesday that ResearchKit is available today for developers and medical researchers.

“We are delighted and encouraged by the response to ResearchKit from the medical and research community and the participants contributing to medical research. Studies that historically attracted a few hundred participants are now attracting participants in the tens of thousands,” said Jeff Williams, Apple’s senior vice president of Operations. “Medical researchers all over the world are actively exploring how ResearchKit can help them study even more diseases, and we believe the impact on global understanding of health and wellness will be profound.”

Starting today, medical researchers worldwide can use ResearchKit to develop their own apps and developers can also contribute new research modules to the open source framework.

Developing…




Прочетете повече