PC makers are in for a blue Christmas

The holiday shopping season is usually a huge boon for PC manufacturers, but according to the latest estimates from the International Data Corporation, shoppers have decided to skip the PC upgrade as a gift this Christmas. PC shipments are expected to drop 10% during the fourth quarter of 2015, predicts IDC in most recent PC […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple Watch goes from strength to strength, while Samsung falls

The Apple Watch continues to go from strength to strength, while Samsung’s own wearable devices are eclipsed by new arrivals, according to new figures released by International Data Corporation (IDC). What the figures show is that Apple Watch shipments increased from 3.6 million units in the year’s second quarter to 3.9 million in the third. […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple Watch Sales Estimated at 3.9 Million in Third Quarter

The latest data from market research firm IDC estimates Apple Watch sales totaled 3.9 million worldwide in the third quarter of 2015, making it the second most popular wearable device behind Fitbit fitness trackers during the three-month period ending September 30.

Apple posted a slight increase from the previous quarter, mostly the result of additional markets and channels coming on line. End-user attention has been going toward its entry-level and least expensive Sport line, to which Apple responded by introducing gold and rose gold models. In addition, Apple released watchOS 2, bringing native third-party applications to the device.

Fitbit shipped an estimated 4.7 million fitness trackers for 22.2% market share in the third quarter, compared to Apple’s estimated 18.6% market share. Apple Watch shipments grew over IDC’s second quarter estimate of 3.6 million, but both Apple and Fitbit ceded some market share to Xiaomi and other vendors.

Chinese rival Xiaomi remained in third place with an estimated 3.7 million wearables shipped in the quarter, representing 17.4% market share. Garmin and BBK rounded off the top five with 900,000 (4.1%) and 700,000 (3.1%) wearables shipped respectively, while all other vendors accounted for a combined 7.3 million shipments and 34.6% market share.

IDC estimates that wearable shipments totaled 21 million worldwide in the second quarter, growth of 197.6% compared to the 7.1 million units shipped in the year-ago quarter. IDC said the average smartwatch price was around $400, while basic bands and trackers averaged $94. China continues to be the fastest-growing wearables market, especially for lower-priced fitness trackers.

Apple has not disclosed Apple Watch sales numbers since the device launched in April, instead grouping the wrist-worn accessory with iPod, Apple TV and Beats Electronics accessories under an „Other Products“ category in quarterly earnings reports. But when asked, Apple CEO Tim Cook and other executives consistently remain upbeat about current sales.

Related Roundups: Apple Watch, watchOS 2
Tags: IDC, Fitbit
Buyer’s Guide: Apple Watch (Neutral)
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Apple Watch Sales Estimated at 3.9 Million in Third Quarter

The latest data from market research firm IDC estimates Apple Watch sales totaled 3.9 million worldwide in the third quarter of 2015, making it the second most popular wearable device behind Fitbit fitness trackers during the three-month period ending September 30.

Apple posted a slight increase from the previous quarter, mostly the result of additional markets and channels coming on line. End-user attention has been going toward its entry-level and least expensive Sport line, to which Apple responded by introducing gold and rose gold models. In addition, Apple released watchOS 2, bringing native third-party applications to the device.

Fitbit shipped an estimated 4.7 million fitness trackers for 22.2% market share in the third quarter, compared to Apple’s estimated 18.6% market share. Apple Watch shipments grew over IDC’s second quarter estimate of 3.6 million, but both Apple and Fitbit ceded some market share to Xiaomi and other vendors.

Chinese rival Xiaomi remained in third place with an estimated 3.7 million wearables shipped in the quarter, representing 17.4% market share. Garmin and BBK rounded off the top five with 900,000 (4.1%) and 700,000 (3.1%) wearables shipped respectively, while all other vendors accounted for a combined 7.3 million shipments and 34.6% market share.

IDC estimates that wearable shipments totaled 21 million worldwide in the second quarter, growth of 197.6% compared to the 7.1 million units shipped in the year-ago quarter. IDC said the average smartwatch price was around $400, while basic bands and trackers averaged $94. China continues to be the fastest-growing wearables market, especially for lower-priced fitness trackers.

Apple has not disclosed Apple Watch sales numbers since the device launched in April, instead grouping the wrist-worn accessory with iPod, Apple TV and Beats Electronics accessories under an „Other Products“ category in quarterly earnings reports. But when asked, Apple CEO Tim Cook and other executives consistently remain upbeat about current sales.

Related Roundups: Apple Watch, watchOS 2
Tags: IDC, Fitbit
Buyer’s Guide: Apple Watch (Neutral)
Discuss this article in our forums

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IDC Estimates Apple Watch Sales Totaled 3.6 Million in Second Quarter

The latest data from market research firm IDC estimates Apple Watch sales totaled 3.6 million worldwide in the second quarter of 2015, making it the second most popular wearable device during the three-month period ending June 30. Apple was within striking distance of market leader Fitbit, which sold an estimated 4.4 million fitness trackers in the second quarter.

IDC estimates that Chinese electronics maker Xiaomi trailed in third place with 3.1 million wearables shipped in the quarter, representing 17.1% market share. Garmin and Samsung rounded off the top five with 700,000 (3.9%) and 600,000 (3.3%) wearables shipped respectively, while all other vendors accounted for a combined 5.7 million shipments and 31.5% market share.

Last month, Strategy Analytics estimated 4 million Apple Watch sales in the second quarter, so IDC’s estimate is within close range. Apple has not disclosed Apple Watch sales numbers since it launched in April, instead grouping the wrist-worn device with iPod, Apple TV and Beats Electronics accessories under an „Other Products“ category in quarterly earnings reports.

Apple CEO Tim Cook vaguely mentioned that Apple Watch sales have „exceeded expectations“ during an earnings call last month.



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Pessimistic analysts miss the point of iPhone 6c

The much-rumored iPhone 6c won’t be enough to let Apple compete for marketshare with super-low-cost Android smartphone makers, claims analyst group IDC — a.k.a. commentators who appear to have totally misunderstood Apple’s entire business model. “Even if Apple were to introduce another low-cost iPhone (e.g. ‘C’ version), IDC believes the price will struggle to compete with Android […]

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Samsung cruises past Apple in white-hot smartphone market

Looks like Samsung and Apple pretty much own the smartphone market, though there are some scrappy contenders starting to make headway. According to International Data Corporation (IDC), handset makers shipped a total of 337.2 million smartphones worldwide in the last…Read more ›

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Apple Sees U.S. Mac Sales Drop 2.5% in 2Q15 Amid Larger Worldwide PC Shipment Decline

Amid a decline in both U.S. and worldwide PC shipments, Apple has also seen a slight drop in its U.S. PC shipments in 2Q15, according to shipping estimates released today from Gartner. Apple shipped 1.92 million PCs during the second quarter of 2015, down from 1.97 million in 2Q14, marking a 2.5 percent decline.

Overall PC growth in the United States during the quarter was down 5.8 percent, with total estimated shipments at 15.1 million, down from 16 million in the year-ago quarter. With the exception of Lenovo, all of the top U.S. PC vendors saw declines in growth.

In the U.S., PC shipments totaled 15.1 million units in the second quarter of 2015, a 5.8 percent decline from the second quarter of 2014 (see Table 2). The decline was led by a double-digit decline of desk-based shipments, which offset single-digit growth of mobile PCs. Based on preliminary results, the desk-based PC shipment decline was the steepest since 2009 when the market was hit by the economic crisis.

During the quarter, Apple captured 12.7 percent of the market, down from 12.3 percent in 2Q14. Apple was ranked as the fourth largest PC vendor in the United States in 2Q15, based on Gartner’s estimates, trailing behind HP, Dell, and Lenovo.

Market leader HP shipped nearly 4 million PCs during the quarter for a 26.2 percent share of the market, while Dell shipped 3.9 million for a 25.6 percent share of the market. Lenovo came in just ahead of Apple with 2 million PC shipments and 13.3 percent of the market, while Asus brought up the rear with shipments of 767,000 and a 5.1 percent share of the market.

While U.S. PC shipments were down 5.8 percent, worldwide PC shipments saw an even steeper drop. Worldwide PC shipments during 2Q15 totaled 68.4 million units, a 9.5 percent decrease from 2Q14.

It’s important to note that data from Gartner is preliminary and that the numbers can shift somewhat, sometimes dramatically. Last year, for example, Gartner predicted Apple shipments of 1.68 million and 10.6 percent market share in 2Q14, a number that was later revised to 1.97 million shipments and 12.3 percent market share.



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