Apple Music and Sonos Partner to ‘Beat Silence’ in New Ad

Apple Music and Sonos have partnered to create a new ad that was shown during tonight’s Grammy Music Awards. The commercial comes days after Apple Music officially launched on Sonos, allowing Sonos customers to stream Apple Music content and direct access to Apple Music features like For You, Radio and My Music.

The ad features musical artists Killer Mike, Matt Berninger and Annie Clark using Apple Music on Sonos speakers to „defeat silence“ in their homes. The ad and its stars argue that sharing loud music in your home can promote creativity and happiness. Previously, Sonos conducted a study a study on the positive effects of music listening in the home. The study, which used an Apple Music subscription paired with a Sonos speaker, found that families who regularly listened to music in their home spent 67 percent more time together, ate meals together more often and other positive effects.

Streaming Apple Music on Sonos speakers can enabled by selecting „Add Music Services“ from a Sonos controller app, selecting the Apple Music logo and logging into the service. Either an Apple Music subscription or free trial are required.

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Apple Music and Sonos Partner to ‘Beat Silence’ in New Ad

Apple Music on Sonos Officially Launching Tomorrow

Sonos today announced that Apple Music will be officially available on Sonos wireless speakers starting tomorrow, ending a two month beta testing period. Sonos customers across the world will be able to stream Apple Music content and directly access Apple Music features including For You, Radio, and My Music.

Over the course of the beta test, which started on December 15, Apple Music on the Sonos platform was tested by hundreds of thousands of listeners. Apple’s Eddy Cue commented on the beta test, calling it „great“ and an „amazing listening experience.“

„The feedback from Apple Music members on Sonos during the beta period has been great,“ said Eddy Cue, Apple’s senior vice president of Internet Software and Services. „Sonos plus Apple Music provides an amazing listening experience at home – and we’re excited to offer it to all Sonos customers starting tomorrow.“

Beginning Wednesday, February 10, streaming Apple Music on Sonos speakers can be done by selecting „Add Music Services“ from a Sonos controller app, choosing the Apple Music icon, and logging into the service. An Apple Music subscription or free trial is required.

Apple Music on Sonos has been highly anticipated as it was noticeably absent from the system when Apple Music first launched on June 30. Sonos previously supported the direct streaming of Beats Music and promised to implement Apple Music support before the end of 2015.

Ahead of the announcement of official Apple Music support, Sonos conducted a study on the positive effects of music listening in the home using an Apple Music subscription paired with a Sonos sound system. The study found that families who regularly listened to music in the home spent 67 percent more time together and ate together more often, among other positive effects.

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Apple Music on Sonos Officially Launching Tomorrow

Watch Super Bowl 50 on Apple TV (no matter where you live)

If you’re a cord cutter like a lot of us, you might be wondering how to get Super Bowl 50 up on your big screen at home without a cable subscription. Luckily, if you live in the U.S., you’ve got it pretty easy. Even U.K. folks can stream it live (as long as they have […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Watch Super Bowl 50 on Apple TV (no matter where you live)

CES 2016: Lutron ‘Serena’ and ‘Sivoia QS Triathlon’ Motorized Shades Now Support HomeKit

Lutron Electronics today at CES 2016 announced that its Serena and Sivoia QS Triathlon motorized window shades now support the HomeKit-enabled Caséta Wireless Smart Bridge.

The home automation system enables users to remotely control their Lutron shades using Siri on iPhone, iPad, iPod touch or Apple Watch. Homeowners can say commands such as „Hey Siri, turn on the lights“ or „Siri, open the shades,“ while Serena shades can also be set to desired levels with preset scenes like „Good Morning“ or „Good Night.“

Sivoia QS Triathlon shades require the professionally-installed Smart Bridge PRO:

The HomeKit-enabled Caséta Wireless Smart Bridge (a do-it-yourself solution) supports Serena battery-powered shades, while the Smart Bridge PRO (a professionally-installed solution) supports Lutron Sivoia QS Triathlon wireless shades (both roller and fashion honeycomb styles), plus Sivoia QS drapery tracks, the Kirbé vertical drapery system, tensioned shades, pleated shades and Roman shades.

Lutron’s Caséta Wireless Smart Bridge, available for $69.99 on Amazon (regular $150), launched as one of the first HomeKit accessories in June 2015, allowing homeowners to control lights in specific rooms or areas using Siri voice commands. Lutron accessories, sold by Apple and other resellers, can also be controlled with the free Lutron app or Pico wireless remote control.

Caséta Wireless kits and Lutron shading solutions are available now, starting at $80 and $349 respectively.

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CES 2016: Lutron ‘Serena’ and ‘Sivoia QS Triathlon’ Motorized Shades Now Support HomeKit

How to set up your new iPad the right way

Congratulations — you got a new iPad this holiday season! Whether it’s a beast of an iPad Pro, a perfectly capable iPad Air 2 or an iPad mini 4, you’ll want to set it up with the least amount of fuss. We’re here to help you do just that with a ton of little tips […]

(via Cult of Mac – Tech and culture through an Apple lens)


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How to set up your new iPad the right way

Apple TV ad shows just how big the small screen has become

Apple is pushing its new iteration of Apple TV hard, hoping to move it beyond a “hobby” into a must-have set top box for every living room and television set possible. Apple’s new ad, “The Future of Television,” is a visual collage of just about everything you can do with the Apple TV, including watching […]

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Apple TV ad shows just how big the small screen has become

Last chance to save big on these digital goodies in our site-wide Black Friday sale [Deals]

Turkey Day has come and gone, and the Black Friday deals are about to do the same. Get in on these last minute bargains on a guitar that’s also a MIDI controller, and an HD security camera that connects in real-time through Wi-Fi. Plus, by entering the coupon code ‘BLACKFRIDAY’ at checkout you’ll save an […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Last chance to save big on these digital goodies in our site-wide Black Friday sale [Deals]