Silicon Valley accused of destroying Steve Jobs movie

New York Times tech writer Nick Bilton has taken aim at Silicon Valley in his latest column — attacking it for helping to bring down Danny Boyle and Aaron Sorkin’s Steve Jobs biopic, which so far has earned just $18 million at the box office in its first seven weeks. Although Bilton doesn’t place all the blame […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple’s acquires company behind ‘Star Wars’ SFX

When you go to theaters to see the latest Star Wars movie, the special effects – particularly the faces of aliens – will now be driven by Apple technology. That’s because Apple has purchased Faceshift, a Zurich-based company that has created cool tech to capture a person’s facial expressions in real time. Techcrunch reports that […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Pro Tip: Bring your Mac to life with a custom video screen saver

If you’re enamored of the beautiful aerial screen savers on your new Apple TV and want to do something similar on your Mac, you’re in luck. SaveHollywood is a screen saver module that will work on any Mac running OS X 10.8 or later, and it lets you play any movie you want when your […]

(via Cult of Mac – Tech and culture through an Apple lens)


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‘Steve Jobs’ Disappoints in First Full Weekend With 7th-Place Box Office Showing

As the first full weekend in theaters for Aaron Sorkin and Danny Boyle’s Steve Jobs film comes to a close, early box office results have been disappointing, according to The Hollywood Reporter. Estimates put the film’s take at $7.3 million from nearly 2,500 theaters, well below expectations and only good enough for seventh place on the weekend.

Michael Fassbender as Steve Jobs and Seth Rogen as Steve Wozniak in ‘Steve Jobs’

Those backing Steve Jobs had wanted to land somewhere in the teens, but are counting on a long run throughout awards season (an A- CinemaScore should help word of mouth). Jobs is over-indexing in upscale theaters in major cities, including the Bay Area — home of Apple — but falling flat in Middle America. Two weekends ago, the $30 million movie scored the top location average of the year to date when opening in New York and Los Angeles. Through Sunday, its domestic total is $10 million.

„We’re going to redouble our efforts to support these markets,“ said Universal domestic distribution chief Nic Carpou. „It’s working great in these theaters now, and we want to make sure it continues to do so.“

The film has generally received a positive reception from critics, particularly for Michael Fassbender’s portrayal of Jobs. Those more familiar with Jobs’ history and those closest to him have, however, been less satisfied with the film, in many cases taking issue with the way Jobs is portrayed and some of the artistic license that deviates significantly from actual events.



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Facebook Instant articles now available to all iPhone users

After five months of beta testing its fast-loading ‘instant’ articles, Facebook is rolling out the feature to all iPhone users starting today. Instant articles load 10 times faster than normal shared links and rank higher in News Feed. Facebook has enlisted a number of top publishers to create content for the new article format with […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Controversial Steve Jobs movie gets love from Apple PR vet

The new Steve Jobs movie gets just about everything wrong, says the PR veteran who worked with the Apple CEO during the first Macintosh’s launch. From the situations to the dialogue, almost nothing’s accurate. “How many things are not true in the movie?” laughed Silicon Valley PR vet Andrea “Andy” Cunningham during a phone interview […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Steve Jobs director says Apple has ‘terrifying’ amount of power

Despite criticisms from Tim Cook, Steve Jobs movie director Danny Boyle says it’s important that artists and writers are not scared of being called “opportunistic” by daring to critique companies like Apple with “terrifying” amounts of power. Speaking out about the new movie, which opens this Friday, Boyle said that companies such as Apple and Facebook have […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Aaron Sorkin on ‘Steve Jobs’: ‘I Think We Made a Good Movie’

In a new interview with Wired, screenwriter Aaron Sorkin spoke freely on his job of being hired to pen the new Steve Jobs movie and all of the issues he had to face in writing about a person he didn’t know much about. Sorkin’s initial fear of tackling the film – hesitant to use the term „biopic“ – was in adapting Walter Isaacson’s comprehensive biography of Jobs into a traditional, three act structure, which he wasn’t entirely comfortable with.

When you’re doing a biopic, it’s very hard to shake the cradle-to-grave structure that audiences are so familiar with. People are going to come into the theater knowing that first we’re going to see a little boy with his father, and he’s looking into the window of the electronics store, and then we’re going to hit these famous signposts along the way in Steve Jobs’ life. Also, I’m not really a screenwriter; I’m a playwright who pretends to be a screenwriter. I’m most comfortable writing in claustrophobic pieces of geography and periods of time.

It was then that Sorkin emailed producer Scott Rudin, and pitched him the idea of taking some factual liberties with three of Jobs’ biggest product launches, and identifying „five or six conflicts in Steve’s life and have those conflicts play themselves out in these scenes backstage—in places where they didn’t take place.” Sorkin also hopes that the fans who are pre-judging the movie give it a chance and see that it won’t be „one big champagne toast to Steve Jobs.“

The screenwriter decided to use Jobs’ daughter Lisa as one of the doors into the former Apple CEO’s life, finding his initial refusal to accept paternity of his daughter hard to get past, but noting its integral quality to the backbone of the movie. Wired also asked Sorkin about his apparent growing reputation in Hollywood as the „go-to guy for the binary system,“ thanks to his work on another technology-inspired true-life story The Social Network.

This isn’t an origin story or an invention story. It’s not about how the Mac was invented. And The Social Network wasn’t about the technology that went into creating Facebook. Nonetheless, I knew that there was going to be no way I could write this movie without a lot of tutors. There are lines that I wrote in the movie that I don’t understand.

Ultimately, as the movie grows closer to release, Sorkin knows that Steve Jobs may be a divisive experience for a lot of fans of Apple.

There are going to be people who say we were rough on him, and there are going to be people who say we weren’t rough enough on him. But I think we made a good movie, and I think that if you asked 10 writers to write 10 movies about Steve Jobs, you’d get 10 different movies that wouldn’t resemble one another.

There have been a handful of stories in the news about the soon-to-be-released film, including some new behind-the-scenes footage and cast interviews, a public dispute between Sorkin and Apple CEO Tim Cook, and even the first reactions to the film as it made its debut at film festivals across the country.

The full Wired interview goes more in-depth with Sorkin, touching on topics like the film’s casting drama behind the scenes and even last year’s Sony hack and the repercussions it had for Steve Jobs and its cast and crew.



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Sorkin’s secret to writing Steve Jobs movie? Panic

By taking place as a series of backstage vignettes at different product launches, the upcoming Steve Jobs movie is sure to be different to any other Jobs movie we’ve seen before. In a new interview, screenwriter Aaron Sorkin laid out his reasons for writing the movie in the way he did. The secret? A whole […]

(via Cult of Mac – Tech and culture through an Apple lens)


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