Spotify’s freemium service is about cause the company to lose out on another superstar album, according to a new rumor claiming Adele may remove her upcoming album, 25, from ;the Apple Music rival. Beyonce and Taylor Swift also famously shunned the music service when they released their most recent albums. ;The Verge reports that Adele’s team […]
Apple has reportedly declined an offer made by the British singer-songwriter Adele to stock her newest album, 25, in Apple retail stores (via The Daily Mail). Meanwhile, the singer’s agents at William Morris Endeavor – a talent agency – have pitched the Cupertino company on a possible $30 million tour sponsorship after the album debuts on November 20. It’s not currently clear where the status of that offer is with Apple.
$30 million is about ten times more than the average marketing deal, but Adele’s team is banking on the long-gestating album to be a hit when it launches later in November. The singer has already put out a single, „Hello,“ which is on track to set a record for most downloaded single and has already broken Vevo’s previously most-viewed music video record with 27.7 million views in 24 hours. Still, with the brazen tactics at getting the singer a high-profile sponsor deal with the tech company, some in the industry question the success of such a partnership.
“Her team needs to be more realistic about an artist who doesn’t have much of a history of working with corporate partners,” one person familiar with the talks said.
The marketing team working for Adele is pushing for a physical copy-focus debut of 25, in the similar vein of Taylor Swift’s 1989, which debuted a year ago this past Tuesday with exclusive tracks made available only in retail packages sold at Target. Similarly, 25 will get a Target-specific release with a „deluxe version“ only available in the retail giant’s physical locations, including three bonus tracks for fans.
„Hello“ debuted on Apple Music simultaneously with other streaming services, but the upcoming record’s physical sales approach may limit the streaming support it gets on November 20, although Adele’s team has yet to confirm specifically where 25 will be available when it launches. If the $30 million deal goes through with Apple, it’s likely 25 will see an exclusivity window with Apple Music at launch.
Apple has been putting a significant focus on health-related topics in recent months, led by the Apple Watch’s health and fitness sensors and associated app functionality. In fact, just a few weeks ago at its „Hey Siri“ media event, the company showed off some Apple Watch apps that could help doctors keep track of patients and even read the heartbeat of a baby still in its mother’s womb.
Now, the Apple Watch is becoming known as a lifesaver, as well, with a story emerging over the weekend about a teenage football player’s abnormal after-practice heartrate and his Apple Watch’s tracking that led him to determine something was seriously wrong.
Paul Houle Jr., a 17-year-old Tabor Academy senior in Cape Cod, Massachusetts, discovered after practice one day that he had pain in his chest and back when taking deep breaths, along with a rapid heart rate.
“After practice I went and took a nap, my heart rate was still at 145.” He went to the hospital, where he learned he had heart, liver and kidney failure, which could have been fatal if not for his watch.
“If my Apple Watch hadn’t shown me it was 145, I would have done nothing about it.”
Houle was diagnosed with rhabdomyolysis, a condition that occurs after intense exercise results in the leaking of enzymes and proteins into the blood from muscle cells. Some cases can lead to kidney failure and can be fatal and when Houle arrived at the hospital he was suffering from simultaneous heart, liver, and kidney failure.
Although initially a skeptic of the Apple Watch, Houle’s father is now a convert and has recently purchased Apple Watches for both himself and his wife, thankful for the lifesaving intervention of Apple’s product in his son’s life.
Since Houle’s story surfaced late last week, word of the ordeal reached Apple CEO Tim Cook, who contacted Houle with a personal phone call a few days after his diagnosis and recovery. „I got a phone call from a California number,“ said Houle. „And he said ‘Hello, my name is Tim Cook, CEO of Apple.'“ Cook proceeded to offer the Cape Cod teenager a brand-new iPhone and a summer internship at the company’s corporate headquarters in Cupertino next year.