Adobe November 2015 Creative Cloud Update Includes New Features for Photoshop, Premiere Pro, After Effects and More

Several of Adobe’s key Creative Cloud apps will see updates today as part of the company’s promised 2015 update plan. As highlighted at Adobe MAX and IBC 2015, InDesign CC, Illustrator CC, Photoshop CC, Lightroom CC, Illustrator CC, Indesign CC, Premiere Pro CC, After Effects CC, and more will gain new features.

Many of Adobe’s apps, including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, and Premiere Pro CC are being updated with new Touch capabilities for use on Windows tablets and Apple trackpad devices.

Photoshop CC, Illustrator CC, InDesign CC, Lightroom CC and more are receiving minor updates alongside Adobe’s video editing apps, with features announced at Adobe MAX. Photoshop CC includes a new UI, customizable toolbar, and workspaces, along with new Artboards capabilities and tight integration with Adobe Fuse CC to create realistic human 2D models.

Illustrator CC includes a new Shaper tool that combines 12 tools and panels in one, non-destructive Live Shapes, and Improved Smart Guides, and InDesign CC includes new online publishing features. Several of Adobe’s apps, including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, and Premiere Pro CC are also being updated with new Touch capabilities usable on Windows tablets and Apple trackpad devices.

Adobe Premiere Pro, Adobe’s professional video editing software, is being updated with expanded support for UltraHD formats (DNxHR, HEVC H.265, and OpenEXR) for editing 4K to 8K video footage. Premiere Pro’s Optical Flow Time Remapping allows for smooth slow-motion and speed-ramp effects, plus high-quality frame rate conversions. Adobe Premiere Pro is also being updated with HDR support.

Adobe After Effects CC is gaining support for the Lumetri Color settings introduced in Premiere Pro earlier this year. With Lumetri color support, changes made in Premiere Pro will carry over to After Effects.

Adobe Audition CC includes a new Remix tool for adjusting the duration of a song to match video content. Remix is able to automatically rearrange music to any duration to create custom tracks that fit video creation needs. It’s also able to generate synthesized speech in dozens of voices for custom narration and scratch voiceover.

Adobe’s fall updates are the second major round of updates the company’s Creative Cloud apps have seen this year. The apps also saw significant feature updates in June.
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Google Maps takes on Yelp, offers prizes for local map experts

Google Maps offers a ton of local info when you use the navigation system on your Android or Apple smartphone, including local businesses, eateries, or interesting spots. The company is expanding its Local Guides program in Google Maps, which will let you share your own discoveries directly to the map, making it more useful for […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Adobe Unveils New Mobile Apps, Adobe Portfolio and Updates to Desktop Apps at Adobe MAX

Adobe is hosting its annual Adobe MAX creativity conference today, where the company is announcing new mobile apps, updates to a number of Creative Cloud products, and unveiling new services.

The two new mobile apps Adobe is releasing today include Photoshop Fix and Capture CC. Photoshop Fix was highlighted on stage at Apple’s recent iPad Pro unveiling, where it was used on the new 12.9-inch tablet. Photoshop Fix [Direct Link] is an image retouching and restoration-focused app that includes powerful Photoshop tools like the Healing Brush and Liquify.

Capture CC [Direct Link], Adobe’s second new mobile app, combines the capabilities of several existing Adobe apps including Adobe Brush, Adobe Shape, Adobe Color, and Adobe Hue, making the tools from each of these apps accessible in a single app. Several other Adobe apps like Lightroom for iPhone and iPad, Photoshop Mix, Photoshop Sketch, Illustrator Draw, Premiere Clip, and Comp CC are also receiving minor updates today.

Each of Adobe’s apps interfaces with its range of Creative Cloud desktop apps via CreativeSync technology, allowing files to be transferred and worked on between mobile and desktop devices.

Most of Adobe’s desktop apps are receiving new features today, with the changes for more popular apps listed below.

Both InDesign CC and Illustrator CC are being updated with new Touch workspaces. Illustrator CC is also gaining a new Shaper tool that combines 12 tools and panels in one, non-destructive Live Shapes, and improved Smart Guides, while InDesign CC is getting new online publishing features. Premiere Pro CC includes expanded UltraUD support for editing 4K to 8K video footage, plus it will gain support for HDR workflows.

Photoshop CC is gaining Artboard features for better visualization of design layouts. Adobe’s Design Space design-centric Photoshop layout is also now available to all customers. Lightroom CC is gaining improved importing tools and integrated training content for beginners, while Lightroom for web is being enhanced, adding Photoshop editing capabilities for adjusting exposure, temperature, white balance, and more.

Several of Adobe’s apps, including Photoshop CC, Lightroom CC, Illustrator CC, InDesign CC, and Premiere Pro CC are being updated with new Touch capabilities usable on Windows tablets and Apple trackpad devices. Adobe Fuse CC is being added to existing Creative Cloud plans.

On the services side, Adobe is adding video support to its Adobe Stock feature, allowing users to download and purchase video content right within the CC desktop apps. Adobe is also announcing Adobe Portfolio, which is free with any Adobe Creative Cloud plan. With Adobe Portfolio, Adobe customers can create simple portfolio websites that are powered by Behance.

Adobe will also be debuting a new CC desktop app that’s being developed under the codename „Project Comet.“ Details on Project Comet will be available at the MAX conference.

Adobe’s mobile apps are all available for free beginning today and updates to Creative Cloud desktop software will ship to Creative Cloud members before the end of the year. Adobe’s software is available from its website, and pricing can be found here.



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iFixit Posts Apple Watch Repair Manuals for Battery, Screen and More

iFixit has released Apple Watch repair manuals for various components of the device, including the battery, screen, adhesive, and NFC antenna. The guides provide step-by-step instructions on how to replace the Apple Watch’s OLED display and battery, alongside additional steps for repairing the adhesive and NFC antenna that can be damaged as a result of opening the casing.

The steps required to replace the OLED display and fused glass digitizer, in simplified terms, include separating the screen from the watch body with a sharp, curved knife and opening pick, prying and removing the internal battery, disconnecting the display data and digitizer cables, and removing the screen. The steps to replace the battery are nearly identical.

Replacing the Apple Watch’s adhesive involves laying the backed adhesive tape down on the NFC antenna, around the edge of the case where the screen rests, using a plastic opening tool to reconnect the display data and digitizer cable connectors, reinstalling the metal bracket, pressing the battery back into its position, and pressing the casing down firmly on the new adhesive.

While many of the tools used in the repair guides are available for purchase, iFixit has not yet stocked the necessary Apple Watch replacement parts needed to make these repairs. Given that the Apple Watch has only been available for one week, it could be some time before the website makes replacement batteries, screens, adhesive and NFC antennas available through it online store.




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Inside Apple’s PR Practices, From Media Control to Attitude Shift Under Tim Cook

In a lengthy 9 part exposé, 9to5Mac‘s Mark Gurman delves into the inner workings of Apple’s PR team. While much of what Gurman covers is already fairly well known, his coverage provides an expansive look at the way Apple’s PR team operates, from its organizational structure to its efforts to control Apple’s perception through media manipulation.

Despite Apple’s size and its position as one of the most profitable companies in the world, its PR team is relatively small, comprised of approximately 30 employees in Cupertino along with a few dozen scattered around the world. In Cupertino, Apple PR is divided into seven teams: Momentum, Mac, Corporate Communications, iPhone, iPad, iTunes, and Events.

Along with organizing events and controlling product placement, Apple’s PR teams keep a close eye on the media, despite its apparent indifference, and take steps to correct negative perceptions when deemed necessary.

So it’s a surprise that Apple actually isn’t that detached from the media: it’s more like a teenage girl obsessively keeping her fingers on the pulse of coverage. Members of Apple PR seek tabloid photos of celebrities holding iPhones, while others read Apple-focused blogs actively, and keep tabs on prominent Apple beat writers using anonymized social media accounts. […]

This oversight is so important to Apple that a few times a week, top executives are sent a document detailing the company’s latest press coverage. When Apple is not pleased with coverage, it sometimes works to shift the narrative, even attempting to undermine giant news organizations.

For example, Gurman claims that Apple recently attempted to discredit Reuters over a story about Apple’s accessibility practices that the company was not happy with. Gurman also points Apple’s penchant for discrediting competitors, pointing towards an email Apple PR sent to 9to5Mac on an anti-Android story.

Along with giving tidbits of information to various reliable media outlets, Apple also gives review units and review guides to columnists and journalists who Gurman claims have a largely positive view of the company and its products.

Also likely contributing to which publications get early access to products is the nature of pre-coverage – angles taken by writers during the product rumors cycle. As Brian Lam put it, „Apple can already tell what a review is going to say from [a publication’s] pre-coverage, and they’re not going to give you a review unit if you’re not going to play ball.“ In other words, Apple feeds the writers who will do its bidding, and starves the ones who won’t follow its messaging.

In addition to delving into details about Apple’s apparent media manipulation, Gurman also covers the shift in attitude as the company has transitioned from Steve Jobs’ leadership to Tim Cook’s. This has included the retirement of Katie Cotton, who was reportedly seen as a „tyrant“ by her employees. Cotton, who was close to Steve Jobs, apparently did not mesh well with Tim Cook’s desire to portray Apple as a „friendlier“ company, leading to her departure.

Apple is said to be searching for a new head of PR to replace Cotton, and in the meantime, Apple’s PR teams are run by two longtime employees who report directly to Cook. Under Cook, Apple’s internal policies have shifted somewhat, from his direct apology for the Apple Maps app to his efforts to discredit Yukari Iwatani Kane’s anti-Apple narrative Haunted Empire: Apple After Steve Jobs.

Gurman’s full examination of Apple’s PR team is well worth a read and covers a large range of topics. A list of links to the 9-part series is below:

Apple Events and Shredded White Booklets
Introducing the Teams: How PR is Organized at 3 Infinite Loop
Strategies: The „Art of Deep Background“ and Controlling the Press
The Departure of a „Tyrant“
Two Heads in Place of One
Controversies: From Maps to Beats to Haunted Empires
Product Reviews, Briefings, & Reviewer’s Guides
Steve Jobs and the Process Behind Press Releases
A Friendlier, More Transparent Future?




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