AT&T Debuts New Unlimited Plan for Phone Customers With DIRECTV or U-Verse

AT&T today announced the first new unlimited data plan possibility for its customers since the company removed the option over five years ago. Officially starting tomorrow, AT&T users who already have or decide to add AT&T DIRECTV or AT&T U-Verse onto their plan can choose to opt-in to an Unlimited Plan, „offering customers more data to use for watching video, playing games and surfing the web on their mobile devices.“

„Our new unlimited plan is our best offer yet. It’s the perfect reward for our valued customers who like to take advantage of our integrated offers of TV and wireless services,” said Ralph de la Vega, CEO of AT&T Mobile and Business Solutions. “Video traffic continues to grow on our network as fast as ever because people enjoy viewing their favorite video content on their favorite devices.”

As it does for current grandfathered customers, the new Unlimited Plan offers unlimited data, talk, and text to its users instead of a month-by-month data allotment. The pricing for the plan begins at $100 per month for the first smartphone, with additional devices costing $40 per month, although the fourth phone can be added at no additional cost. The company noted that today’s announcement is the „first of many integrated video and mobility offers“ coming to AT&T customers in 2016.

AT&T also noted that DIRECTV and U-Verse customers who don’t yet have an AT&T wireless subscription can get $500 in credit when beginning the new Unlimited Plan, with one of the company’s eligible trade-ins that would go towards the purchase of a new phone on AT&T Next. The alternative is also an option, with AT&T wireless subscribers able to add a new TV package starting at $19.99 per month for a full year after signing a 24-month agreement.

Read More: AT&T to Raise Price of Grandfathered Unlimited Plans From $30 to $35

Tag: AT&T
Discuss this article in our forums

Прочетете повече

FTC Sues AT&T Over ‘Misleading’ Unlimited Data Throttling Practices [Updated]

The Federal Trade Commission (FTC) of the United States today filed a federal court complaint against AT&T, accusing the carrier of misleading its smartphone customers by charging them for unlimited data while reducing their data speeds by up to 90 percent.

According to the FTC, AT&T did not adequately explain to customers with unlimited data plans that they would be throttled if they reached a certain amount of data during a billing cycle. AT&T also did not inform customers of the throttling when they renewed their unlimited contracts.

„AT&T promised its customers ‘unlimited’ data, and in many instances, it has failed to deliver on that promise,“ said FTC Chairwoman Edith Ramirez. „The issue here is simple: ‘unlimited’ means unlimited.“

AT&T ceased offering unlimited data plans to customers several years ago, but has allowed Grandfathered customers to retain those plans. AT&T implemented throttling shortly after eliminating its unlimited data plans, initially restricting throttling to only its highest usage customers but later capping data for everyone on an unlimited plan. Currently, customers on unlimited plans are able to use 5GB of LTE data or 3GB of 3G data, after which AT&T throttles their data speeds.

The FTC alleges that AT&T throttled customers who had used as little as 2GB of data beginning in 2011, and that the throttling is severe, „resulting in speed reductions of 80 to 90 percent for affected users.“ AT&T is said to have throttled 3.5 million customers more than 25 million times, violating the FTC Act in the process.

Update 11:15 AM PT: AT&T has given a statement to MacRumors in response to the FTC’s „baffling“ complaint, stating that the allegations are „baseless“ and that it has been „completely transparent“ with customers.

„The FTC’s allegations are baseless and have nothing to do with the substance of our network management program. It’s baffling as to why the FTC would choose to take this action against a company that, like all major wireless providers, manages its network resources to provide the best possible service to all customers, and does it in a way that is fully transparent and consistent with the law and our contracts.

„We have been completely transparent with customers since the very beginning. We informed all unlimited data-plan customers via bill notices and anational press release that resulted in nearly 2,000 news stories, well before the program was implemented. In addition, this program has affected only about 3% of our customers, and before any customer is affected, they are also notified by text message.“





Прочетете повече

T-Mobile to End Grandfathered Plans, Implement New Rates [iOS Blog]

T-Mobile will be putting an end to its grandfathered plans, reports TmoNews, in an attempt to simplify its offerings. According to a T-Mobile spokesperson, though its grandfathered plans are ending, customers will be offered „similar or better features at a comparable price.“

Maintaining thousands of rate plans is the norm in the industry, but we think it creates unnecessary complexity. Simple is better, which is why we’re reducing the number of older plans in our systems. We’re giving customers on these plans the opportunity to choose a plan that best meets their needs. For the vast majority, their plan will provide similar or better features at a comparable price.

A letter was also sent out to customers on the upcoming changes, which will see users shifted to one of the company’s Simple Choice rate plans.

Thank you for being a loyal T-Mobile customer. We appreciate your business and are committed to providing the best mobile experience for you. We listened to customer requests to simplify wireless, and have responded by restructuring all of our current plans to be simple and straightforward–and with unlimited voice now included in all plans. In November, we’ll be retiring your old rate plan and upgrading you to a new rate plan.

It appears that T-Mobile is granting special rates to the grandfathered customers that it is switching to new plans, offering one user Unlimited Voice, Text, and 4G data for $45/month, a plan that is normally priced at $70/month.

T-Mobile’s new rate plans will take effect in November, and the company is giving customers the option to cancel their service with no penalty until February 1, 2014.




Прочетете повече