Google today announced that its app indexing feature is now compatible with the HTTP deep link standards for iOS 9, which will allow iOS users to open mobile app content directly from the Google Search results page in Safari for iOS.
To use the feature, developers need to add Universal Links to their iOS apps and then integrate with Google’s SDK. For end users, this change will result in better integration between search results and apps.
For example, when searching for a restaurant with Google Search and getting a Yelp result, clicking on the Yelp link will open the Yelp app on iOS instead of opening the Yelp website within Safari.
Google’s app indexing feature for iOS was announced in May, but prior to today, it was limited to the Chrome browser and Google app for iOS. iOS users will begin to see app content in Safari on iOS starting at the end of October.
The latest data from digital media analytics firm comScore shows that Apple continues to increase its lead over Samsung, LG, Motorola, HTC and other handset makers in U.S. smartphone market share, less than one week before the launch of the iPhone 6s and iPhone 6s Plus.
iPhones captured 44.2% market share among U.S. smartphone subscribers aged 13 and older based on a three-month average ending July 2015, an increase of 1.1 percentage points over the preceding three month average.
Samsung’s smartphone share in the U.S. dropped to 27.3% in July 2015, a decline of 1.3 percentage points over April 2015. LG, Motorola and HTC rounded off the top five smartphone makers with 8.7%, 4.9% and 3.5% smartphone market share in the U.S. respectively.
Android remained the most widely adopted smartphone platform in the U.S. with 51.4% market share based on the July 2015 data, trailed by iOS with 44.2% market share. Windows Phone, BlackBerry and Symbian accounted for 2.9%, 1.3% and 0.1% market share in the U.S. respectively.
Facebook ranked as the most popular smartphone app in the U.S. with 73.3% reach, according to comScore’s Mobile Metrix. Facebook Messenger, YouTube, Google Search, Google Play, Google Maps, Pandora Radio, Gmail, Instagram and Yahoo Stocks rounded off the top ten apps.
Apple is set to announce the iPhone 6s and iPhone 6s Plus at its September 9th media event in San Francisco.