Apple Watch U.S. Online Sales Estimated at 3 Million Through 3 Months

Apple Watch online sales in the United States are estimated to have totaled 3,039,353 at an average price of $505 through July 10, exactly three months after Apple began accepting pre-orders for the wrist-worn device, according to the latest data from market research firm Slice Intelligence obtained exclusively by MacRumors.

The entry-level Apple Watch Sport has been the most popular model among early adopters by almost a two-to-one margin, with an estimated 1,950,909 units sold at an average price of $381 since April 10. Meanwhile, stainless steel Apple Watch sales are estimated at 1,086,569 units to date, at an average price of $695.

Apple has also sold 1,875 Apple Watch Edition models to date, at an average price of $13,700, according to Slice Intelligence. The 18-karat gold Apple Watch models, seen on the wrists of celebrities such as Beyonce, Drake, Kanye West, Katy Perry and Pharrell Williams, cost between $10,000 and $17,000 in the U.S.

Slice Intelligence’s data does not include Apple Watch sales in Australia, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Singapore, South Korea, Spain, Switzerland, Taiwan and the United Kingdom, nor does it account for walk-in purchases made through the Apple Store.

A Recap of Slice Intelligence’s Previous Estimates

Last week, Slice Intelligence released new data that showed Apple Watch online sales in the U.S. steadily declined throughout June. Specifically, the survey revealed that Apple Watch sales in the U.S. remained consistent at around 20,000 per day in May before dropping to less than 10,000 per day last month.

The research firm previously estimated that Apple received 1 million Apple Watch pre-orders at launch, averaged 30,000 Apple Watch sales per day in late May and had topped 2.8 million total Apple Watch sales as of mid June. It also found that around 17% of online shoppers buy at least one extra band for the Apple Watch.

A Closer Look at Slice Intelligence’s Methodology

Given that Apple has not publicly disclosed any official Apple Watch sales figures, and will be grouping the wrist-worn device under its „Other Products“ category in quarterly earnings reports, the accuracy and methodology behind the Slice Intelligence data has been called into question – so we went looking for answers.

MacRumors spoke with Slice Intelligence’s Chief Data Officer Kanishka Agarwal and VP of Marketing and PR Jaimee Minney to learn more about Slice Intelligence’s methodology. The details below should provide a better understanding of how its Apple Watch sales estimates were calculated over the past three months.

Slice Intelligence tracks e-receipts from 2.5 million online shoppers in the U.S., which it claims is the largest panel anywhere, that sign up for the company’s value-added services such as Slice and Unroll.me. Slice, for example, is a free app for tracking packages, receipts, price drops, product recall alerts and more.

The research firm had a sample size of about 22,000 Apple Watch customers among its panel of 2.5 million online shoppers in the U.S. through July 10, more than double the sample size of about 9,000 shoppers it had when it estimated Apple Watch pre-orders reached nearly 1 million on launch day in the U.S. on April 10.

Slice Intelligence also offers an API for developers to provide users with their purchase history and can aggregate e-receipt data through some of these third-party apps and services. The research firm claims to be the only one to provide direct measurement of all digital commerce activity and customer loyalty.

Slice Intelligence says it is „very confident“ that its Apple Watch sales estimates are within proximity to what Apple has actually sold, noting that its data is measured against third-party sources such as Amazon and the U.S. Department of Commerce with between 97% and 99% accuracy. Slice and Apple have not been in contact.

The research firm claims to have a diversified pool of consumers that is highly representative of the online shopping population and balanced to eliminate biases. Agarwal says that his firm’s panel lines up nicely with the overall market and is supplemented by detailed competitive insight and data from clients.

Apple’s Q3 FY 2015 results are scheduled to be released on July 21 at 2:00 PM Pacific.



Read this article:  

Apple Watch U.S. Online Sales Estimated at 3 Million Through 3 Months

Apple Debuts Two New iPhone 6 Ads: ‘Loved’ and ‘Hardware & Software’

Apple tonight debuted two brand new iPhone 6 ads that appear to be a part of a new marketing campaign. The ads feature a voice over detailing what makes an iPhone unique compared to other smart phones and smart phone platforms while showing off multiple iPhones doing different things on a white background. Both ads end with a new tagline: „If it’s not an iPhone, it’s not an iPhone.“

The first ad, „Loved“, talks about the iPhone’s high user satisfaction rate, claiming that 99% of people who have an iPhone love their device. It shows off people messaging, sending emojis, FaceTiming and having a good time on a multitude of iPhones before cutting to the new tagline.

The second ad, „Hardware & Software“, explains how Apple is one of the few smart phone manufacturers to design both the hardware and software parts of the device. It goes on to say that this allows the device to function as a whole better than other smartphones can. It shows off games, intensive apps like GarageBand and iPhone-exclusive features like Apple Pay and FaceTime.

The new ads mark the third campaign centered around Apple’s flagship device after the Jimmy Fallon and Justin Timberlake ads explaining the differences between the iPhone 6 and iPhone 6 Plus and Apple’s award-winningShot on iPhone 6“ campaign.



Read original article: 

Apple Debuts Two New iPhone 6 Ads: ‘Loved’ and ‘Hardware & Software’

Apple Launches Public Betas of iOS 9 and OS X El Capitan

Just a day after releasing a new set of developer builds for iOS 9 and OS X El Capitan, Apple today launched its public beta program for both upcoming operating systems. Apple had announced at WWDC last month that it would launch the public betas in July, and a new support document published yesterday regarding changes to two-factor authentication hinted a launch was imminent.

iOS and Mac users interested in trying out the public betas can sign up on Apple’s beta software program page.

We’ll be looking for any changes specific to the public beta versions, but they are almost certainly essentially identical to the developer seeds released yesterday.

iOS 9 is the first major version of Apple’s mobile operating system to see a public beta release, as the company did not initiate the program for iOS until iOS 8.3 earlier this year. OS X users may already be familiar with the public beta process, as a similar program was in place for OS X Yosemite last year.



Link: 

Apple Launches Public Betas of iOS 9 and OS X El Capitan

Hands-On With Apple’s ‘News’ App Introduced in iOS 9 Beta 3

Apple released the third beta of iOS 9 to developers this morning, bringing some significant changes to the operating system, including the new Apple News app.

First introduced at the Worldwide Developers Conference in June, „News“ provides curated lists of personalized news content for iOS users, offering up content from popular websites and newspapers and displaying it in an iOS-friendly layout. We went hands-on with News to give our readers a detailed walkthrough of the app and the different features that it offers.

News is built around topics and channels that are selected by each individual user, which are then used to populate an individualized „For You“ tab that displays a list of stories each day. There’s a Favorites section that display the sites you’ve added to a favorites list for quick browsing, a search feature for finding new content, and an Explore tab for casual browsing. Explore suggests topics or channels you might be interested based on what you’ve previously read.

If you come across a favorite story, you can add it to the „Saved“ section in News, and you’re able to share stories with friends by using the Share Sheet when reading content. In Safari, there’s also a feature that will let you add any RSS feed to News by visiting a site and choosing „Add to News.“

News includes more than a million topics, and as you read more stories, the app will get better at offering content that might interest you. Media content like photos and videos can be displayed full screen and there are features like built-in audio and photo galleries.

News is only available in iOS 9 beta 3, which is limited to registered developers. Public beta testers will likely get access to News in the near future when the first public beta test is released, and the general public will be able to access the app when iOS 9 launches in the fall.



View article:  

Hands-On With Apple’s ‘News’ App Introduced in iOS 9 Beta 3

iOS 9 Beta 3 Tidbits: 4×4 Folders on iPad, Screenshot and Selfie Folder, News App, and More

Apple today released the third beta of iOS 9, which has turned out to be the biggest update to the operating system so far. It adds a revamped Music app with access to Apple Music, the News app that was first unveiled at WWDC, a new two-factor authentication system, and several other smaller tweaks, along with the traditional performance improvements and bug fixes.

With today’s changes, the beta is feeling faster, more polished, and more full featured. For beta testers and those eager to know what’s coming in the OS ahead of its official release, we’ve rounded up a complete list of all of the new changes introduced in iOS 9 beta 3 below.

News app – Today’s beta is the first iOS 9 beta to include Apple’s new News app, first announced at WWDC. The news app offers up a curated list of news stories based on each user’s preferences and interests. The News app appears to be available only to U.S. users for the time being.

Two-Factor Authentication – iOS 9 and OS X 10.11 El Capitan include an entirely revamped two-factor authentication system that Apple says is more streamlined.

App folders on iPad – App folders on the iPad now display apps in a 4×4 arrangement instead of a 3×3 arrangement, allowing users to see more apps in a folder at a glance.

Photo app folders – There are new folders for selfies and screenshots in the Photos app, where face shots and screenshots are aggregated.

Music app – The Music app in iOS 9 has been updated, giving beta testers access to Apple Music, Beats 1 radio, and Apple Connect.

Music settings – There’s a new option in the Settings app under „Music“ to stream music at the highest quality while using a cellular connection.

Additional feature updates in iOS 9 beta 3 will be added here as they are discovered. Apple should continue to release regular updates to iOS 9 at two to three week intervals throughout the beta testing period to bring minor performance boosts and changes ahead of the operating system’s official launch. iOS 9 is expected to be released to the public in the fall, but a public beta test will come first and is expected in the near future.



Jump to original:

iOS 9 Beta 3 Tidbits: 4×4 Folders on iPad, Screenshot and Selfie Folder, News App, and More

Apple Introduces Revamped Two-Factor Authentication for iOS 9 and OS X El Capitan

With the third betas of iOS 9 and OS X 10.11 El Capitan, Apple is introducing a revamped two-factor authentication system, according to both the beta release notes and a detailed support FAQ that outlines the changes.

The new two-factor authentication system is different from Apple’s existing two-step verification system, using „different methods“ to trust devices and deliver verification codes. Apple also says it includes a „more streamlined user experience.“

Based on the support document, the new two-factor authentication system works similarly to the existing two-step verification system. Any device that you sign into using two-factor authentication in iOS 9 or El Capitan becomes a trusted device that can be used to verify identify when signing into other devices or services linked to an Apple ID.

Apple recommends that iOS 9 and OS X El Capitan beta testers using the new two-factor authentication system update all of their devices to iOS 9 or El Capitan for „the best experience.“ As outlined in the release notes, customers who use two-factor authentication with older devices may be required to use a six-digit verification code at the end of a password instead of in a dedicated verification field.

If you enable two-factor authentication, iTunes purchases on Mac and Windows will require you to append a 6-digit code to the end of your password on every purchase. The 6-digit code will automatically be sent to your iOS 9 or OS X El Capitan devices.

Older devices are also not able to receive two-factor authentication codes when used with devices running iOS 9 and El Capitan, but customers who stick with the older two-step verification system should not run into any issues as Apple tests the newer two-factor authentication system. Apple does not recommend that customers using two-step verification swap over to two-factor authentication until the feature is available to all.

First introduced in March of 2013, two-factor verification is an opt-in system that increases the security of Apple ID accounts. Since its debut, Apple has been woking to expand two-factor authentication to cover several different services like iCloud, iMessage, and FaceTime.

It is not entirely clear what other changes the new two-factor authentication system brings to iOS and Mac devices, but the switch to a new system may allow Apple to further extend the functionality of two-factor authentication in the future.



Link: 

Apple Introduces Revamped Two-Factor Authentication for iOS 9 and OS X El Capitan

Apple Seeds Third WatchOS 2 Beta to Developers

Apple today seeded the third watchOS 2 beta to developers, just over two weeks after seeding the second watchOS 2 beta and a month after announcing the new operating system update at its Worldwide Developers Conference.

watchOS 2 requires iOS 9 and can be downloaded over-the-air through the Apple Watch app on the iPhone by going to General -> Software Update.

watchOS 2 is the first major update to the software that runs on the Apple Watch. The new software brings many new features that Apple Watch developers can take advantage of, including native apps that run on the Apple Watch itself instead of the iPhone. It also allows developers to access the Taptic Engine and a number of other sensors in the Apple Watch, including the heart rate monitor, the microphone, and the accelerometer.

Along with these features for developers, which will lead to much more complex and full-featured third-party Apple Watch apps, the update introduces new watch faces (photo albums and time-lapse), third-party Complications, Time Travel for viewing upcoming events in a watch face Complication, and a Nightstand mode that’s activated when the watch is charging, displaying the time.

watchOS 2 is currently only available to registered developers who have also installed iOS 9 on their iPhones. Apple plans to release the software to the public in the fall.



Originally posted here: 

Apple Seeds Third WatchOS 2 Beta to Developers

Apple Seeds Third OS X 10.11 El Capitan Beta to Developers

Apple today released the third beta of OS X 10.11 El Capitan to developers for testing purposes, just over two weeks after releasing the second El Capitan beta and a month after unveiling the new operating system at its 2015 Worldwide Developers Conference.

The update is available through the software update mechanism in the Mac App Store and through the Apple Developer Center.

OS X El Capitan largely builds on the features introduced with OS X Yosemite, focusing on improving performance and user experience. Behind-the-scenes improvements in El Capitan have made a number of apps and processes on the Mac much faster, and the introduction of Metal makes system-level graphics rendering 40 percent more efficient.

Along with a new systemwide font, El Capitan includes a revamped Mission Control feature, a new Split View feature for using two full-screen apps at once, deeper functionality for Spotlight, and several new features for Safari, including Pinned Sites for housing frequently-visited websites and a universal mute button that quiets all tabs.

OS X 10.11 El Capitan is currently only available to registered developers, but Apple plans to offer a public beta of the software in July. Following testing, El Capitan will see a final release in the fall of 2015.



Read more:

Apple Seeds Third OS X 10.11 El Capitan Beta to Developers

Apple to Order Record-Breaking 85-90 Million Force Touch-Equipped ‘iPhone 6s’ Models

Apple plans to order a record-breaking 85 to 90 million units of its next-generation iPhone models combined by the end of the year from manufacturing partners including Foxconn and Pegatron, according to The Wall Street Journal. The report reiterates rumors that the so-called „iPhone 6s“ and „iPhone 6s Plus“ will feature both Force Touch and a new color option, likely rose gold or pink.

The next-generation iPhones, which will reportedly enter mass-production starting next month, are expected to retain the same 4.7-inch and 5.5-inch screen sizes with the same display resolutions. Apple may add a third assembler, Wistron, to help fulfill the record-breaking amount of iPhone orders, which tops the 70 to 80 million units Apple ordered for the initial production run of the iPhone 6 and iPhone 6 Plus.



View original post here: 

Apple to Order Record-Breaking 85-90 Million Force Touch-Equipped ‘iPhone 6s’ Models

Banks in the U.K. Gearing Up for Apple Pay Launch as Santander Allows Customers to Register Cards

Apple Pay in the United Kingdom has yet to officially launch, but some banks are preparing for the upcoming release of the payments service and have begun allowing customers to register their cards for use with Apple Pay.

Several Santander customers on the MacRumors forums have been able to successfully add their cards to Passbook for use with Apple Pay, making the cards available on both their iPhones and their Apple Watches.

Customers registering their cards are also receiving confirmation emails from Santander, informing them that they’re now able to use Apple Pay. As of the time of writing, customers have not yet tested the Apple Pay service at a location that accepts Apple Pay. One customer was told the bank’s system is not live and that customers who were able to mistakenly register early would be de-registered, so it is not clear if the registered cards will be able to be used to make purchases.

Activating a Santander card with Apple Pay at this time requires U.K. users to set their region to U.S., add a card, and change their region back to U.K., at which point the card remains available in Passbook. It’s clearly a workaround, but a sign that banks are preparing to accept Apple Pay in the near future.

Other banks, like MBNA and Nationwide, are giving error messages like „Contact Card Issuer“ and „Your Issuer Does Not Yet Offer Support.“

It is not clear exactly when Apple Pay will become officially available in the United Kingdom, but during its Worldwide Developers Conference, Apple said the payments service would launch in July. Recently released employee training documents have suggested the launch could come next week, on Tuesday, July 14. 250,000 merchants are expected to support Apple Pay in the U.K. when it is released.



Follow this link:  

Banks in the U.K. Gearing Up for Apple Pay Launch as Santander Allows Customers to Register Cards