Can TAG Heuer help Android Wear defeat Apple Watch?

Can TAG Heuer help Android Wear defeat Apple Watch?

When it comes to smartwatch sales, Apple Watch has well and truly embarrassed the entire Android Wear ecosystem, even though it hasn’t spent anywhere near as long on the market. But with Google’s platform getting a high-profile supporter this week, is it...
What happened to Apple’s marketing magic?

What happened to Apple’s marketing magic?

Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a...
Should Apple merge iOS with OS X for iPad Pro?

Should Apple merge iOS with OS X for iPad Pro?

Is merging iOS with OS X a good idea? For the longest time, the answer to that question has been a resounding no from anyone who appreciates good software — but with iPad Pro on the horizon, there may well be a growing case for it. The iPad Pro has the potential...