Apple Gives Roundhouse Music Venue ‘Environmental Makeover’

As the Apple Music Festival continues at London’s Roundhouse performing arts and concert venue, Apple environmental head Lisa P. Jackson announced that the company has given the historical venue an „environmental makeover„.

We’re making major upgrades to the lighting, plumbing, and HVAC systems; installing recycling and composting bins; arranging to turn used fryer oil into biofuel; buying renewable energy credits to cover the Roundhouse’s September electricity use; and offering reusable water bottles instead of plastic ones.

Apple says they expect the changes to reduce Roundhouse’s annual emissions by 60 tons, save 60,000 gallons of water a year and divert more than 1,600 kilograms of waste from landfills. Apple has continually noted that one of its goals is to „leave the world better than they found it“, which Jackson echoes in her tweet highlighting the renovation. The company has also continually highlighted its own environmental responsibility with annual reports.

The Apple Music Festival continues until September 28, with performances from The Weeknd, One Direction, Pharrell and Florence + The Machine still to come.

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Pharrell’s Single ‘Freedom’ Will Be Exclusive to Apple Music [iOS Blog]

Apple plans to attract users to sign up for Apple Music by offering a free three-month trial period, but another way it will attempt to lure subscribers is by offering exclusive content through the incoming streaming music service. In late April, it was reported that the company was in talks with multiple artists, including Florence and the Machine and Taylor Swift, about exclusive content deals.

Just a few months later, hip-hop artist Pharrell Williams appears to be one of the first artists to reach a deal with Apple. Pharrell recently tweeted a teaser video for his upcoming single „Freedom,“ and the ending credits reveal that the song will be exclusive to Apple Music, which launches June 30 on iPhone, iPad, iPod touch, Mac and PC for $9.99 per month after the free trial period.

„Freedom“ was also the soundtrack of the Apple Music ad „Worldwide,“ featuring DJ Zane Lowe, that was shown at WWDC.

It remains unknown what Apple is offering artists in return for making their music available exclusively through Apple Music, as the terms of the deal have not been disclosed, but it likely involves additional payment beyond Apple Music’s standard 71.5% to 73% revenue sharing model. Apple already pays a few percentage points more than market leader Spotify and other competitors, which share approximately 70% of revenue with artists and music rights holders.

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Jony Ive on Apple Watch alchemy and working with robots

Apple Watch might be the most controversial product Apple’s ever launched, but according to Jony Ive, Apple’s been this path since the days Jobs and Woz first founded the company. The Apple design boss and Marc Newson opened the inaugural…Read more ›

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Apple in Talks With Florence and the Machine, Taylor Swift About Exclusive Beats Content

Apple couldn’t establish lower pricing for its upcoming music service to distinguish it from competing services, so the company is hoping to draw in subscribers by offering exclusive content. Apple has asked Florence and the Machine and a dozen other artists for exclusive deals to promote the upcoming music service, reports Bloomberg.

Apple is said to be in talks with Florence in the Machine about limited streaming rights to a track for the band’s upcoming album in June, and Apple execs have also approached Taylor Swift and others in the hopes of establishing a deal. An exclusive deal with Taylor Swift could be a big win for Apple as she’s opted to pull her music from some streaming services like Spotify. Such exclusives could bring in music-loving subscribers that might otherwise not pay for a music subscription.

The strategy is similar to a tactic employed by Jay-Z’s recently relaunched music service Tidal, which also hopes to attract subscribers through content that can’t be obtained elsewhere. At launch, Tidal released a new song from Beyonce, following it up with an exclusive song from Rihanna.

Exclusives could work to help Apple garner subscribers, but the company’s most promising tool for gaining subscribers is its huge existing customer base. Millions of people own iPhones and iPads, and Apple can create a streaming music app that’s heavily integrated within iTunes and installed on Apple devices automatically.

As we’ve heard in previous rumors, Apple is working to completely revamp Beats Music to turn it into an all new subscription music service. It may gain a new name, says Bloomberg, and it will cost $9.99 per month for individuals, with a family plan available for $14.99.

Apple may be planning to unveil its new streaming music service at its upcoming Worldwide Developers Conference in June.

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