New Apple Watch Ads Showcase Messaging, Fitness, Maps and Apple Pay

Apple debuted a new series of Apple Watch ads aimed at simply showing off specific features. The new ads, which are all set against bright backgrounds and feature people using their Watches for specific purposes, show off the device’s fitness and messaging capabilities in addition to Apple Pay and Maps.

The first two ads, „Sing“ and „Date“ feature people using Apple Watch’s messaging capabilities to live their lives. In „Sing“, the user sends someone an audio message of a song he’s singing.

In „Date“, actress Lake Bell, who is the narrator of the iPhone 6s commercial, enjoys a night out and is updated on her child via Messages.

The second two ads, „Train“ and „Cycle“, showcase the Apple Watch’s fitness capabilities. In „Train“, a user can be seen checking his heart rate as he air boxes.

In „Cycle,“ a user is completing their indoor cycling exercise and watching it get recorded by the Apple Watch.

In „Ride“, a user is shown driving around until they stop to ask Siri for directions. The Apple Watch then provides directions to her destination and she departs.

Finally, in „Sprinkle“, a mother carrying a child is shown using her Apple Watch to pay for more ice cream after one of her daughters drops her ice cream.

The new ads come nearly 2 weeks after the Cupertino company released watchOS 2 for the device, which adds native app support, new watch faces and third-party complications. Earlier today, Apple and Hermes launched the Apple Watch Hermes Collection in select Apple Stores and Hermes retail stores.



Прочетете повече

Apple Launches ‘Why There’s Nothing Quite Like iPhone’ Web Campaign

Building on a series of recent ads centered around the „If it’s not an iPhone, it’s not an iPhone“ tagline, Apple today rolled out a new web campaign for the iPhone under the theme of „Why there’s nothing quite like iPhone.“

The new campaign is highlighted on Apple’s main home page as well as its iPhone pages, and it includes a scrolling feature page drawing attention to a number of aspects of Apple and the iPhone that make the device stand out from its competitors.

Every iPhone we’ve made – and we mean every single one – was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.

The page proceeds to highlight the iPhone’s integration of hardware and software, camera capabilities, breadth of available apps, resistance to malware, and Apple’s commitment to privacy and security with Touch ID and Apple Pay.

The campaign also highlights how Apple includes a variety of built-in apps and tools to make text, audio, and video messaging free and easy, track fitness and activity, and control devices around the home, all with accessibility features to make the iPhone’s features available to as many people as possible. Finally, Apple points to its support network, from its retail stores to AppleCare phone and chat support.



Прочетете повече

How Photos for OS X Handles Content and Metadata Migration from iPhoto and Aperture [Mac Blog]

Last week, Apple released OS X Yosemite 10.10.3 with support for the new Photos for OS X app, the company’s replacement for both iPhoto and Aperture; Apple also removed both apps from the Mac App Store shortly after Photos was released. Today, Apple released a support document detailing exactly what users can expect when they migrate their content from Aperture and iPhoto to Photos.

When iPhoto content (photos and video) and metadata are migrated over to Photos, they do so without changes. Images migrate over with the adjustments that were applied within iPhoto. Users will not be able to alter the images, but they will be able to revert to the original photo before adjustments were applied. Slideshows and Albums are both preserved in Photos with a few exceptions. Slideshows that use themes not available in Photos have the default theme attached to them, while Smart Albums where none of its Smart Album criteria are supported by Photos are not migrated over.

Keywords are preserved in Photos, and most metadata is migrated over, but there are some exceptions. Some IPTC metadata like Copyright are still attached to works, but they won’t be visible within Photos. They can still be viewed in programs that recognize and display the select IPTC data, like iPhoto and Aperture. Finally, Events are transferred to an album called iPhoto Events in the Album View section of Photos for OS X.

Aperture’s migration of content and metadata works similar to iPhoto, but with a few significant differences. Aperture projects and subfolders migrate to folders called Aperture Projects and iPhoto Events, both of which are available to view in the Album View section of Photos. Photo books also migrate to the Album section of the app. Captions are preserved in Photos, but star ratings, flagged images and color labels are turned into keywords. For example, a one-star rating shows up as „1 star“ keyword, flagged images have „flagged“ keywords attached and the green color label turns into a „green“ keyword. Finally, custom metadata fields to not transfer to Photos.

The entire support document is helpful for those worrying about transferring their content over to Photos and can be viewed on Apple’s website.




Прочетете повече

CES 2015: Griffin Unveils Line of New Charging Accessories Optimized for iOS Devices [iOS Blog]

Accessory maker Griffin Technology today unveiled four new products at CES 2015, including its five-slot PowerDock Pro charging station, its three-port PowerBlock 3 wall charger, its PowerBlock Wall Dock for holding a device up on the wall during charging, and its 12-volt PowerJolt Premium car charger.

Griffin’s PowerBlock 3 wall charger allows users to charge up to three devices at one time with 10 watt ports, and features a space-saving design with ChargeSensor technology that can detect and optimize charging for smartphones, tablets, e-readers, and more. The PowerBlock 3 will be available in Summer 2015 for $39.99.

The PowerDock Pro charging station contains five slots and ports for users to store and charge their devices from one power source, and offers 12 watts of charging power with ChargeSensor circuitry that optimizes charging for every device. Each charging bay is designed to accommodate devices without having to remove them from a case, and the PowerDock Pro contains a built-in cord management system and a hidden compartment for cable storage. The PowerDock Pro will be available in Fall 2015 for $129.99.

Next up, Griffin’s PowerBlock Wall Dock is a charging accessory for propping up and holding a device when it’s charging on a wall, leaving the touchscreen fully visible for information. The dock features 12 watts of charging power and a four foot long Lightning cable that detaches. The PowerBlock Wall Dock will be available in Fall 2015 for $34.99.

Finally, Griffin’s PowerJolt Premium is a 12 volt car charger that features a four foot long cable covered in a braided nylon jacket to prevent tangles. The Lightning connector itself is also reinforced with a durable aluminum housing to ensure durability, and the PowerJolt Premium also comes in a detachable power cable version. Both versions of the PowerJolt Premium will be $34.99 when they are released in Fall 2015.




Прочетете повече

Microsoft Launches New Holiday Ad Comparing Surface Pro 3 to MacBook Air

Microsoft yesterday launched the latest in its series of ads comparing the Surface Pro 3 to Apple’s MacBook Air. The new ad, entitled „Winter Wonderland“, compares and contrasts the two machines to the jingle of the Christmas melody.

The ad’s predominant assessment of the Surface Pro 3 is how powerful the device is in comparison to the MacBook Air, offering similar performance while also supporting pen input. Microsoft also highlights the use of the Surface Pro 3’s kickstand and touch screen as major advantages over the MacBook line, as the Microsoft user in the ad goes about using the Surface to design a Christmas-themed coffee mug. Finally, the ad highlights the Surface Pro 3’s ability to detach from its magnetic keyboard for easy travel and its robust array of ancillary ports, such as its USB port. „I think I like your Surface Pro 3,“ the MacBook Air user states at the ad’s end. „No seriously, where can I get one?“

Since the Surface Pro 3 was announced this past May, Microsoft has released several ads comparing the device to Apple’s line of MacBooks. Back in August, the company released a series of ads sizing up the MacBook Air with the Surface Pro 3 for the first time, most likely for the then-impending back-to-school rush. Microsoft has also pitted the MacBook Air against Lenovo’s Yoga 3 Pro in another ad released earlier this month.

All of the ads unsurprisingly position the Microsoft product as offering more versatility and a wider array of functionality compared to the MacBook Air. None of this is new, of course, as Apple and its products have long been popular targets in ads from a number of competitors including Microsoft, which has in the past compared its Cortana virtual assistant to Siri and the Surface RT to the iPad.




Прочетете повече