Games and entertainment dominate Apple TV’s store

On the Apple TV app store, entertainment apps, including streaming video from the likes of HBONow and Netflix, are a clear winner, followed next by games. AppFigures, an app tracking service for publishers and developers, took a look at the trends from Apple TV’s first month out of the gate. Their report also has some […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Microsoft cuts £20 off Surface 3 in the UK; now available from £399

The Surface 3 is now even more affordable in the UK, as it’s currently available from just under £400, with a free one-year Office 365 Personal subscription and three-month NOW TV Entertainment Pass. Read more…

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Take the pain out of hopping on a plane with these travel-ready lifehacks [Deals]

Getflix: Lifetime Subscription – 88% off Traveling shouldn’t mean leaving your favorite TV shows and movies behind. While Netflix, Hulu and other streaming services are shut off to anyone traveling outside the US without a tricky VPN or server masking arrangement, Getflix strategically channels traffic using Smart DNS in order to unblock 100 streaming channels. […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Facebook Instant articles now available to all iPhone users

After five months of beta testing its fast-loading ‘instant’ articles, Facebook is rolling out the feature to all iPhone users starting today. Instant articles load 10 times faster than normal shared links and rank higher in News Feed. Facebook has enlisted a number of top publishers to create content for the new article format with […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple Likely Trying to File for ‘AirPods’ Trademark

Apple may be taking steps to protect the name „AirPods,“ based on recent trademark filings in a number of countries. While Apple itself is not directly linked to these applications, the pattern of filings is consistent with Apple’s usual strategy and MacRumors believes Apple is indeed responsible for them.

A trademark application for „AirPods“ was made in the United States on September 22 by a company called Entertainment in Flight, LLC, a Delaware firm housed at the Corporation Trust Center, a strategy Apple has used a number of times in the past to hide its trademark work. The company was created in early September and appears to have no visible operations other than last week’s trademark filing.

We have been unable to find a concrete link between Apple and the AirPods trademark, but the evidence we’ve gathered is highly suggestive that Apple is indeed behind the filing. Assuming this is indeed the case, speculation then turns to the reasons why Apple is interested in the name.

The trademark filing in International Class 9 includes mention of audio accessories, earphones, microphones, wireless communication devices, and similar types of products, and with Apple already calling its existing line of earphones „EarPods“ it seems reasonable to speculate the „AirPods“ name could be intended for a wireless version of the company’s earphones.

Audio components and accessories; sound recording and reproducing apparatus; digital video recorders and players; remote control apparatus; audio speakers; earphones, headphones; microphones; voice recording and recognition apparatus; radios, radio transmitters, and receivers; handheld digital electronic devices and software related thereto; wireless communication devices for voice, data or image transmission; electrical and electronic connectors, couplers, wires, cables, chargers, docks, docking stations, interfaces, and adapters for use with all of the aforesaid goods

Apple of course already offers several models of wireless earphones and headphones through its Beats brand, but Apple has so far kept the Beats hardware brand separate from its own and may prefer to offer a wireless earphone option under its own brand and styling.

Other circumstantial evidence pointing toward Apple being behind the filing includes:

– Citing a March trademark application in Jamaica as a priority date for the registration. Apple commonly files first in Jamaica to establish its claim on a trademark, as the country does not maintain an online trademark database, making it easier for Apple and other companies to hide such filings.

– Use of a Gmail account on contact information. Apple’s shell companies almost always use Gmail addresses based on the companies’ names for their filings, and this is the case with Entertainment in Flight.

– International trademark filings made by known Apple-associated law firms. Alongside the U.S. filing, Entertainment in Flight made similar filings in a number of other countries around the world, and in each case used the services of law firms previously used by Apple and other known Apple shell companies to handle the filings: Locke Lord in the European Union, Bryn Aaflot in Norway, Baker & McKenzie in Australia and Canada, and attorney Pinar Arikan in Turkey.

The European filing covers two additional classes of trademarks: Class 38 for „transmission of digital audio, video and multimedia content“ and Class 41 for „entertainment services“ such as non-downloadable media and reviews and recommendations of entertainment content.



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5 ways ‘Hey Siri’ will change your life for the better

iOS 9’s new always-listening “Hey Siri” feature promises to be a game-changer for Apple’s AI assistant. That goes double for iPhone 6s users, since they won’t have to plug in their handsets to to use Siri’s new voice activation tech. So how exactly will “Hey Siri” improve your life? Let us count the ways… I’ve been a […]

(via Cult of Mac – Tech and culture through an Apple lens)


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