Tim Cook Calls Chromebooks ‘Test Machines’, Discusses Testing at Hour of Code Event

Apple CEO Tim Cook today spent some time at a New York City Apple Store during its Hour of Code event, commenting on what Apple hopes for the future of education and discussing the success of Google’s Chromebooks in the education market.

In an interview with BuzzFeed, Cook was asked about Google’s Chromebooks overtaking Apple’s iPads as the most popular devices in American classrooms. Cook said that Apple wouldn’t be following Google’s strategy in the education market, calling the lower-priced Chrombooks that have taken over American classrooms „test machines.“

BuzzFeed notes that Cook is alluding to one reason Chromebooks have gained in popularity in the education market. As schools turn to computerized testing their need for cheap devices with integrated keyboards and trackpads has increased, rather than tablets that cost more, like Apple’s iPads. Apple, says Cook, is not interested in advancing testing.

Instead, Cook said that Apple is interested in „helping students learn and teachers teach, but tests, no.“ Apple wants to create products „that allow kids to learn how to create and engage on a different level.“

In an interview with Mashable at the same event, Cook expounded his thoughts on testing, saying that the classroom of the future is based around problem-solving, creating and learning how to express yourself.

“I’m not a fan of teaching to the test,” said Cook, “I think creativity is so important. Training the mind how to think is so important. Teaching to the test, to me, is too much about memorization. In a word where you’ve got all the information you’ve got right here,” Cook gestured to my iPhone, “your ability to memorize what year a war was won and all this kind of stuff isn’t very relevant.”

The education market has long been important to Apple. More recently, Apple has promoted iPads in the classroom with education profiles showing how some educators are using the device to teach their students. In March, the Cupertino company overhauled its iPad education program to simplify sharing and apps.

Tag: education
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Apple Announces 2015 ‘Hour of Code’ Workshops for Students

Apple has announced that it will once again be participating in „Hour of Code“ this Computer Science Education Week on December 7-13, hosting free workshops and special events for kids ages six and up at Apple Retail Stores throughout the U.S. and around the world.

Apple will be hosting an „Hour of Code“ free one-hour introduction to the basics of computer programming on December 10, supporting Code.org‘s initiative for the third consecutive year. Additional „Hour of Code“ partners include Amazon, Facebook, Google, Microsoft and many others.

Apple has also featured six global special events to be hosted by Code.org co-founder Hadi Partovi, and other developers and organizations, in Brussels, Chicago, New York City, Tokyo, San Francisco and Sydney. Each will have a focus on app development or computer science education.

„Hour of Code“ is an initiative sponsored by non-profit website Code.org, which hosts a variety of tools for learning and teaching programming. Each year, the site hosts a global movement aimed at reaching millions of students through a free workshop that teaches basic programming techniques.

Registration is now open for the workshops and special events on Apple’s website.

Tags: Apple retail, Hour of Code, Code.org
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L.A. schools to receive $6.4m from botched iPad deal

The long-running disaster that was the L.A. Unified School District scheme to provide iPads to every student, teacher and campus administrator is apparently over — with Apple among the companies agreeing to pay out a $6.4 million settlement. The tentative payout is hopefully the last phase in an aborted $1.3-billion plan for the second-largest district […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple’s Back to School Sale Kicks Off Online, Expands to Additional Countries

Apple introduced its 2015 Back to School promotion in late July, but it was initially limited to Apple’s Retail Stores in a few select countries. As of today, the Back to School Program is also available in the Apple Online Store, and it has expanded to additional countries.

With Apple’s 2015 Back to School promotion, students, parents of students, and educators who purchase an eligible Mac will receive a free pair of Beats Solo2 On-Ear Headphones or a pair of Beats Solo2 Wireless On-Ear Headphones at a $200 discount.

Eligible Macs include the iMac, MacBook, MacBook Pro, MacBook Air, and Mac Pro. The Mac mini, refurbished Macs, iPads, and iPhones are excluded from the 2015 Back to School program.

Apple has added a link to the Back to School promotion on its main site, which takes users to the Education Store and details the promotion. Viewing any Mac in the Education Store also brings up information on the Back to School program.

When an eligible Mac is added to a shopping cart, buyers will have the option to select their free Beats Solo2 headphones in Gloss Black, Gloss White, Gloss Blue, Gloss Pink, Gloss Gray, Gloss Red (Product RED), Gold, Silver, or Space Gray. Students hoping to take advantage of the $200 discount on Wireless Solo2 headphones will need to add them to the cart manually.

This year’s Back to School promotion is a significant deviation from the deals offered in past years. Previously, Apple provided iTunes or Apple Store gift cards in amounts between $50 to $100 with the purchase of a Mac, iPhone, or iPad.

Apple’s Back to School promotion will run until September 18, 2015.



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