Eddy Cue Discusses Why Apple Made a Pre-Installed News App

In a follow-up to an interview Apple executive Eddy Cue had with CNN senior correspondent Brian Stelter a month ago, the senior vice president of Internet software and services discussed Apple’s thoughts on the News app, which launched alongside iOS 9 in September. When asked why Apple decided to turn it into a pre-installed app, Cue offered a look into how Apple determines what constitutes a pre-installed app.

„We’ve only created the apps that we think everyone uses every day… We really wanted to create a single app that all customers could go to, to read all their news — no matter what they are interested in, no matter what topics, no matter what publications they want to follow — and get that experience that they’re used to with our products, where it looks beautiful, it’s really easy to read and yet it provides all the content available around the world.“

Cue goes on to say that Apple believes the app is a „really, really important application for the world,“ noting that good journalism is important to Apple. News organizations, Cue says, have to worry about creating their own apps, interfaces and user experiences. Apple believes something like the News app can streamline this and help news organizations focus on journalism. Apple believes that the app benefits local news outlets that can’t afford to create their own apps. Furthermore, Cue says Apple even thought about how small outfits like upstart news organizations and church newsletters could use News to distribute information.

Apple is also working on a version of the app for China, Cue tells CNNMoney. When asked whether the company is running into censorship problems in the country, Cue says that it’s not. Instead, Cue notes that Apple has a „great working relationship“ in China and that Apple Music, its App Store and retail stores in the country show that they know how to work in China.

Finally, Cue says that Apple has no plans to hire journalists and create content of their own. Instead, Apple’s goal with News is to „empower those journalists to get their content to the right customer.“

In late October, Tim Cook said that Apple News had approximately 40 million users. However, Cook didn’t reveal whether that number was regular users or customers who had simply checked out the app, making it difficult to determine how many people truly use Apple News. Apple has partnered with dozens of publications for Apple News, including CNN, The New York Times, ESPN and more. To get the latest news and rumors from MacRumors, make sure to add MacRumors to Apple News by clicking this link.

Tags: Eddy Cue, Apple News
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Eddy Cue, Tim Cook and Adobe Discuss iPad Pro Ahead of November 11 Launch

Following today’s announcement that iPad Pro online orders begin November 11, with in-store availability later this week, CNNMoney and The Independent have published interviews with Apple executives Eddy Cue and Tim Cook respectively about the new 12.9-inch tablet.

Cue described the iPad Pro as great for consuming content, such as emails, news and websites, and spoke in general terms about how Apple pushes itself to „create tools that let people solve incredible problems.“ He also praised the tablet’s new four-speaker design that delivers stereo sound.

„One of the things with the iPad Pro that’s amazing is the sound — it’s got four speakers on it,“ said Cue. „And so the first time – even myself as we were developing it – I got my hands on it and I heard it, it changed the way I thought of the product even. I didn’t realize how much of a difference it was going to make that you have stereo sound coming out of a device like this.“

Cook also said the iPad Pro delivers a „first-class audio experience,“ and called the tablet a capable „laptop replacement“ when used with a Smart Keyboard. The chief executive further emphasized that the Apple Pencil is not a stylus, but rather a sketching tool that complements the iPad Pro’s traditional multi-touch input.

“Well, we didn’t really do a stylus, we did a Pencil. The traditional stylus is fat, it has really bad latency so you’re sketching here and it’s filling the line in somewhere behind. You can’t sketch with something like that, you need something that mimics the look and feel of the pencil itself or you’re not going to replace it. We’re not trying to replace finger touch, we’re complementing it with the Pencil.”

Cook believes the iPad Pro’s target market will consist of a lot of PC users, customers without Apple products and existing iPad users looking to upgrade to a „very different“ device. The tablet also has value for creative companies like Touchpress, the makers of several interactive musical apps for Apple devices.

Where the iPad Pro is concerned, Alex Johnston, Chief Marketing Officer, told me: “For a business like Touchpress with the kind of content we like to produce, we value the more beautiful screen, the better audio. We re-imagine familiar music or text in a way to give you fresh perspectives on it. So having more screen real estate allows us to do that a lot.

“The thing that struck me the most,” Johnston went on, “is that it completely transformed the iPad experience when you use the Pencil or the Keyboard with it. It’s not just that I want it because it’s the best iPad, it’s that the tools that go with it allow me to do things that my finger won’t allow me to do.”

Adobe has also shared a video where visual designers, illustrators, educators and other creative professionals offer positive first impressions of the iPad Pro and Apple Pencil, with a focus on Creative Cloud apps including Illustrator Draw, Photoshop Mix, Photoshop Sketch and Photoshop Fix.

iPad Pro pricing starts at $799 for the entry-level 32GB Wi-Fi only model. A 128GB Wi-Fi only model is available for $949, and a 128GB Wi-Fi + Cellular model is available for $1,079. The 12.9-inch tablet is available in the three signature iPad colors: Space Gray, Silver, and Gold.

Related Roundup: iPad Pro
Tags: Tim Cook, Eddy Cue, Adobe, Adobe Creative Cloud
Buyer’s Guide: iPad Pro (Don’t Buy)
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Eddy Cue: Apple TV will make viewing a more interactive experience

Apps on Apple TV could allow for Periscope-style feedback to live broadcasts, says Apple Senior VP Eddy Cue in a new interview with CNNMoney‘s Brian Stelter. That’s one of the most fascinating points raised in a short conversation about Apple’s streaming set-top box ambitions, which also touches on a number of other topics — including Apple’s […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Steve Jobs’ co-workers share fondest memories of Apple co-founder

Today is the fourth anniversary of Apple co-founder Steve Jobs’ passing, and as has become tradition on October 4, some of his closest co-workers are sharing their fondest memories of what it was like working alongside him. Tim Cook, Phil Schiller, Eddy Cue, Andrea Jung and Bud Tribble all shared short essays with Apple employees […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Tim Cook gets mobbed during surprise NYC appearance

Tim Cook made a surprise appearance today at the Fifth Ave Apple Store in NYC ahead of his appearance on the Late Show with Stephen Colbert tomorrow night. During his visit, Cook mingled with the customers, took selfies, and photobombed Eddy Cue before getting swarmed by a mob of fans anxious to get a close-up […]

(via Cult of Mac – Tech and culture through an Apple lens)


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iOS 9 beta users will be able to use Apple Music starting next week

If you’re a wannabe Apple Music customer, but currently running the iOS 9 beta, have no fear — since Eddy Cue has confirmed via Twitter that a new beta seed is on the way, offering compatibility with Apple’s newly-launched streaming…Read more ›

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Fiat CEO says Apple’s planning an ‘intervention’ for the car

The CEO of Fiat Chrysler made a recent trip to Silicon Valley that included a ride in Google’s self-driving car as well as a meeting with Tim Cook to talk about Apple’s automotive ambitions. Sergio Marchionne, Fiat’s chief executive, spoke…Read more ›



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