Microsoft’s Holiday Ad Spreads Message of Peace Outside Apple’s 5th Avenue Store

In the spirit of the holiday season, Microsoft today released a new ad that focuses on calling for peace between the company and its public rival, Apple. The 60-second advertisement sees Microsoft employees making their way from the company’s new Fifth Avenue store in New York City over to Apple’s flagship store to share a festive carol with the Apple employees and others.

The ad’s event took place on November 16, with Microsoft employees from around the country joining together in New York City – along with a local NYC children’s youth choir – to sing „Let There Be Peace On Earth“ to a group of Apple workers. Microsoft had to get permission from Apple to film outside the storefront, according to AdAge, due to New York City’s strict security rules. Beginning December 3, the ad will run on television, along with the debut of a longer two minute version online.

Most of Microsoft’s messaging over the past few years has been in spots that directly compared the company’s products with its rivals’, with a focus on Apple, and listing reasons why customers would prefer the Microsoft option. Last year the company compared the Surface Pro 3 with the MacBook Air to the tune of a Christmas jingle for its main holiday commercial, so this year’s peace-centered message is definitely a departure.

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Explore the galaxy, gather supplies, and don’t die in gorgeous new mobile game

Last Horizon, which is out now for Mac, iOS (reviewed version), PC, and Android is a beautifully simple game: You leave your obliterated planet in a single rocket, heading out for a new home and gathering supplies along the way. It has two controls: turning and firing your thrusters. But it’s a lot more than […]

(via Cult of Mac – Tech and culture through an Apple lens)


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‘Pokémon GO’ App Will Let Players Search the Real World for Pokémon

The Pokémon Company today announced a new app called Pokémon GO coming to iOS and Android, that will allow fans of the series to search real world locations to collect, battle, and trade Pokémon (via IGN). The company noted that the app itself will be free when it comes out, but gave no more specifics besides saying it’ll be available for download sometime in 2016.

Users will also be able to buy an optional Bluetooth accessory that syncs with the game, called the Pokémon GO Plus. The wrist-worn device will alert players in real-time to events going on in the game nearby – like the appearance of a new wild Pokémon, or other players battling – with flashing lights and vibrating alerts.

The Pokémon Company also announced that they’ve partnered with Niantic to help fine-tune the augmented reality aspect of the new game. Niantic already has some experience in the field, with the global espionage and mystery AR game Ingress [Direct Link] under its belt and some of its founders having originated from the Google Earth team. Although not officially one of Nintendo’s mobile titles (The Pokémon Company operates independently of Nintendo), as our sister site Touch Arcade points out, it could be an interesting glimpse into what Nintendo itself will do with its own mobile games.



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Sisters spend Labor Day weekend launching kids space program

Ask sisters Kimberly and Rebecca Yeung about their Labor Day weekend and they could legitimately say, It was out of this world. With a craft they constructed using light-weight wood and arrow shafts, Kimberly, 8, and Rebecca, 10, launched a weather balloon that reached a height of 78,000 feet. How do they know? Other than […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Conspiracy theorists thinks Taylor Swift’s Apple beef was a publicity stunt

From the suggestion that the Earth is actually hollow to accusations that Jay Z and Beyonce are the world’s most famous Illuminati members, the Internet is nothing if not great for spreading crazy conspiracy theories. In the wake of the recent Apple/Taylor Swift confrontation…Read more ›



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