Ellie Goulding to Open 2015 Apple Music Festival on September 19

Apple has announced that pop star Ellie Goulding will open the 2015 Apple Music Festival in London on September 19, while country singer Carrie Underwood and rock band Mumford and Sons are also set to perform at the Roundhouse on September 21 and September 27 respectively.

Apple Music Festival’s full lineup is now set:

– September 19: Ellie Goulding
– September 20: Take That
– September 21: Carrie Underwood
– September 22: One Direction
– September 23: The Weeknd
– September 24: The Chemical Brothers
– September 25: Disclosure
– September 26: Pharrell Williams
– September 27: Mumford & Sons
– September 28: Florence + The Machine

Little Mix, NAO, Lion Babe, Leon Bridges, Jack Garrett and James Bay have been confirmed as special guests at the 2015 Apple Music Festival, with the remaining special guests to be announced soon.

Apple Music Festival, a renamed version of the iTunes Festival, is a free 10-day music festival at London’s Roundhouse, featuring performances each night broadcast live and on-demand through Apple Music.

U.K. residents can apply to win tickets to the Apple Music Festival on Apple Music and through various media partners.


Ellie Goulding to Open 2015 Apple Music Festival on September 19

The Weeknd Stars in Two-Part Apple Music Ad During MTV VMAs

Apple debuted a new two-part Apple Music ad featuring The Weeknd during the 2015 MTV VMAs on Sunday night. The one-minute spots show The Weeknd walking backstage after performing at the MVAs, getting into a limo driven by actor John Travolta and listening to Beats 1 Radio while scrolling through his artist page on Apple Music Connect.

The Weeknd then arrives at an MVAs afterparty with his single „The Hills“ playing and shuffles through additional songs from an Apple Music playlist, followed by the tagline „It’s all in your head. Create your own party. Unlimited music for $9.99.“

The Weeknd was one of the most played artists on Beats 1 since the radio station went live on June 30, alongside Drake, Disclosure, Fetty Wap, Jamie xx, A$AP Rocky, Years & Years, Kendrick Lamar, Tame Impala and Major Lazer.

Apple launched a worldwide advertising campaign for its new streaming music service earlier this month, with billboards, posters and other signage appearing in cities including Los Angeles, New York, San Francisco, Tokyo, Toronto and Mexico City. Later in August, Apple released three artist-focused Apple Music ads starring James Bay and Kygo.

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The Weeknd Stars in Two-Part Apple Music Ad During MTV VMAs