Tim Cook Calls Chromebooks ‘Test Machines’, Discusses Testing at Hour of Code Event

Apple CEO Tim Cook today spent some time at a New York City Apple Store during its Hour of Code event, commenting on what Apple hopes for the future of education and discussing the success of Google’s Chromebooks in the education market.

In an interview with BuzzFeed, Cook was asked about Google’s Chromebooks overtaking Apple’s iPads as the most popular devices in American classrooms. Cook said that Apple wouldn’t be following Google’s strategy in the education market, calling the lower-priced Chrombooks that have taken over American classrooms „test machines.“

BuzzFeed notes that Cook is alluding to one reason Chromebooks have gained in popularity in the education market. As schools turn to computerized testing their need for cheap devices with integrated keyboards and trackpads has increased, rather than tablets that cost more, like Apple’s iPads. Apple, says Cook, is not interested in advancing testing.

Instead, Cook said that Apple is interested in „helping students learn and teachers teach, but tests, no.“ Apple wants to create products „that allow kids to learn how to create and engage on a different level.“

In an interview with Mashable at the same event, Cook expounded his thoughts on testing, saying that the classroom of the future is based around problem-solving, creating and learning how to express yourself.

“I’m not a fan of teaching to the test,” said Cook, “I think creativity is so important. Training the mind how to think is so important. Teaching to the test, to me, is too much about memorization. In a word where you’ve got all the information you’ve got right here,” Cook gestured to my iPhone, “your ability to memorize what year a war was won and all this kind of stuff isn’t very relevant.”

The education market has long been important to Apple. More recently, Apple has promoted iPads in the classroom with education profiles showing how some educators are using the device to teach their students. In March, the Cupertino company overhauled its iPad education program to simplify sharing and apps.

Tag: education
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Top Apple analyst believes a 4-inch iPhone isn’t worth Apple’s time

We’ve heard plenty of conflicting reports about when we should expect a new smaller, 4-inch iPhone “c” from Apple, but Piper Jaffray’s resident Apple analyst Gene Munster suggests that Cupertino would be wasting its time by releasing a sequel to 2013’s iPhone 5c. Why? Because, Munster claims, customers don’t really want smaller handsets at all. […]

(via Cult of Mac – Tech and culture through an Apple lens)


Samsung to Pay Apple $548 Million Settlement in Five-Year Old Patent Trial

Just under five years after the beginning of the patent dispute between tech giants Apple and Samsung, the companies yesterday agreed to a settlement of $548 million to be paid by Samsung, as ordered by the San Jose federal court hosting the trial (via FOSS Patents). Samsung is said to now be waiting for Apple’s official invoice of the settlement, and if it arrives by the end of day on December 4, it has promised to send the $548 million in full to Apple by December 14.

Samsung found a slight loophole in its agreement to pay the Cupertino company, however, retaining the right to continue appealing the court system and even the ability to „reclaim or obtain reimbursement of any judgment amounts paid“ by the company. So, if the court does agree to one of Samsung’s appeals in the future, Apple could see some – or all – of the $548 million returned back to its rival.

„Samsung continues to reserve all rights to obtain reimbursement from Apple and/or payment by Apple of all amounts required to be paid as taxes. […] Samsung further reserves all rights to reclaim or obtain reimbursement of any judgment amounts paid by Samsung to any entity in the event the partial judgment is reversed, modified, vacated or set aside on appeal or otherwise, including as a result of any proceedings before the USPTO addressing the patents at issue or as a result of any petition for writ of certiorari filed with the Supreme Court.“

In its own part of the filing that made its way through the court system on Thursday, Apple noted that it „disputes Samsung’s asserted rights to reimbursement.“ Earlier in August, Samsung announced plans to try and appeal the patent trial all the way to the United States Supreme Court, following a series of appeals it lost in the intervening years since the legal battle began in 2011.

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Study examines Apple Watch quitters and their quibbles

If you bought an Apple Watch that now collects dust on your dresser, you are not alone. Web-based research firm Wristly, which found a 97 percent user satisfaction rate among early adopters, took equal interest in the unhappy 3 percent. What it found from 340 former Apple Watch users could provide valuable insights for Cupertino […]

(via Cult of Mac – Tech and culture through an Apple lens)


Apple would be stupid to drop the iPhone headphone jack

If Apple is really planning to kill the iPhone headphone jack in the model it reveals next year, it’s ditching 60 years of history. Rumors that the next iPhone could do away with the industry-standard 3.5mm port in Apple’s relentless pursuit of thinness have been around for a while, but they’re seeing a resurgence thanks […]

(via Cult of Mac – Tech and culture through an Apple lens)


Want a job at Apple? Here are 10 of the toughest interview questions

We alternately praise and criticize the folks at Apple depending on whether they just created the iPhone or Apple Maps, but there’s no doubting that it’s a company which employs some pretty darn smart guys and gals. Whether you’ve ever dreamed of joining Cupertino, or just want to scramble your brain and break out in […]

(via Cult of Mac – Tech and culture through an Apple lens)


Future Siri could switch user profiles based on voice

As Apple rolls out Siri beyond the iPhone and into shared devices like the iPad and, most recently, Apple TV, Cupertino’s engineers have been working on a way of letting its voice activation technology pick up individual users, and offer them customized options based on their past preferences. Published today as the patent “User profiling […]

(via Cult of Mac – Tech and culture through an Apple lens)


Wozniak: I don’t like being trapped in Apple’s ecosystem

Despite still technically being an Apple employee, Steve Wozniak isn’t known for voicing the Cupertino official line when asked about recent iDevelopments. Speaking at a recent conference, hosted by enterprise software firm New Relic, Woz chimed in about his thoughts on the Apple ecosystem, Tim Cook’s belief that the iPad Pro could replace your need […]

(via Cult of Mac – Tech and culture through an Apple lens)


Apple now hiring for its first Singapore retail store

Apple’s first brick-and-mortar retail store in Singapore is one step closer, with Cupertino hiring staff to man its next Apple Store expansion. The company’s website lists 14 job postings for the store, with positions including business manager, business specialist, and Apple Store leader. The retail store itself is expected to open in 2016. At present, the […]

(via Cult of Mac – Tech and culture through an Apple lens)


Apple Pencil is faster on the draw than Microsoft’s rival stylus

The iPad Pro has received lukewarm reviews, but one thing no reviewer’s failed to be amazed by is the Apple Pencil stylus — which Cupertino has advertised as a “highly responsive” input method with “virtually no lag.” But exactly how responsive is the Pencil compared to rival products like the stylus for Microsoft’s new Surface Pro 4? Journalist […]

(via Cult of Mac – Tech and culture through an Apple lens)