Coding is the next level of literacy, says Apple software boss

Teaching your kids how to code is pretty much as important as teaching them to write, according to Apple’s senior VP of Software Engineering, Craig Federighi, in an interview promoting the company’s Hour of Code project. Apple is turning all of its retail locations into coding centers for kids this week. The classes will offer […]

(via Cult of Mac – Tech and culture through an Apple lens)


Прочетете повече

Apple: Making 3D Touch was really, really hard

Making an iPhone is complex, for sure. Creating the hardware and software that rules our daily lives has been an ongoing, iterative process since 2007, when Steve Jobs revealed the first one. Since then and on up to the newly announced iPhone 6s and 6s Plus, the iPhone itself has improved bit by bit while […]

(via Cult of Mac – Tech and culture through an Apple lens)


Прочетете повече

iOS 9 Policy Change Prevents Advertisers From Seeing Installed Apps on User Devices

Apple is planning to introduce some important new policy changes that will extend its user privacy protections, reports The Information (via Business Insider). With iOS 9, Apple will no longer allow advertisers to access app download data for ad targeting purposes, meaning companies will not be able to see all of the apps that are downloaded on a user’s device.

Currently, companies like Twitter and Facebook are able to see which apps you have downloaded on your iPhone or iPad, sometimes using that information to deliver targeted ads. In The Information‘s example, Facebook and Twitter might use your app data to see that you have a lot of games downloaded, offering up an ad for a game you don’t yet have installed.

Advertisers are misusing a communication API in iOS called „canopenURL“ to get the app download data, something that will no longer be possible when iOS 9 is released in the fall.

When introducing iOS 9, Apple was careful to point out the lengths it went to in order to protect user privacy in new iOS 9 features. On stage, Craig Federighi repeated a statement that’s often come from Apple executives – we don’t want to know your personal information. New Siri and Search features are entirely anonymous, not associated with an Apple ID, use a randomized identifier, are not linked to other Apple services, and are not shared with third parties.

Apple also introduced a new VPN extension API and added Content Blockers for Safari Extensions on iOS, opening up a way for extensions to block cookies, images, ads, pop-ups, and more.

iOS 9 and the new privacy features will be available to the public in the fall.





Прочетете повече

Apple Announces Swift 2, Open Source for iOS, OS X and Linux [iOS Blog]

Apple today announced Swift 2, the latest version of its programming language with all-new Whole Module Optimization technology.

Apple executive Craig Federighi also announced that Swift will be open source for iOS, OS X and Linux later this year.

Developing…





Прочетете повече

Apple Sued Over Copycat Artist Work in ‘Start Something New’ Campaign

Pop artist Romero Britto today filed a lawsuit against Apple over its „Start Something New“ campaign, for using Craig & Karl artwork that allegedly mimics the design style that Britto is famous for. The lawsuit, levied at both Craig & Karl and Apple, accuses the two artists of violating the Britto trade dress and targets Apple because Britto became aware of the copycat art through Apple’s recent promotion.

Apple uses a Craig & Karl image featuring a patchwork hand on a bright yellow background on one of the iPads in the graphics used to promote the „Start Something New“ campaign, and there’s a profile of Craig & Karl on the company’s website describing how the image was made on an iPad Air 2 using iOS apps.

Apple also featured the Craig & Karl image heavily in retail stores, leading people to contact Britto with the false impression that he had created the artwork, where he discovered that the two had been making art similar to his own for years.

As with any Apple campaign, the Start Something New Campaign had massive exposure and breathless press coverage, and many of the media profiles prominently featured the Infringing Apple Image. Plaintiff was inundated with reports of the Start Something New campaign and the Infringing Apple Image. These reports ranged from, for example, incorrect congratulations on Mr. Britto’s new deal with Apple, to consternation from business partners in potentially collaborative or competing product categories, to inquiries from collectors wanting to know if the image they saw in the Apple store or on the Apple website was by Romero Britto.

Britto’s work is fairly well-known and on display in dozens of locations around the world. He’s also worked with multiple different brands on major advertising campaigns, with all of his work featuring bright colors, strong lines, and simple designs.

According to the lawsuit, Britto’s specific Trade Dress is „strong, fanciful, non-functional, and inherently distinctive,“ composed of vibrant color combinations, the juxtaposition of different patterns, bold black outlines, and „uplifting, bright and happy visual themes.“ A quick visual comparison of Britto’s work next to Craig & Karl’s does indeed reveal similarities between the two.

Britto contacted Apple and asked the company to cease using the Craig & Karl images, but he did not receive a response, leading him to file a lawsuit. Britto is asking for damages and attorneys’ fees, along with an injunction that would require Apple to stop using the artwork and Craig & Karl to stop producing artwork that mimics his style.




Прочетете повече

Apple Japan Debuts ‘Start Something New’ Campaign on Website Highlighting Products, Apps, and Artists [iOS Blog]

Apple today debuted a new campaign on its Japanese website called „Start Something New“ (Google Translate) which showcases individuals using its latest products and apps to create art and take photos. Among the products highlighted include the iPhone 6, iPhone 6 Plus, iPad Air 2, and iMac, as apps like Procreate, VSCO Cam, and iDraw are also highlighted.

The new section includes entries on individuals like digital artist Roz Hall, who primarily used the iPad and illustration app Procreate to create a set of university portraits with Apple’s tablet. Apple also spotlights media artist Matt Pyke who used the iPhone 6 and iMovie to create an entire film project on a mobile device, and brings attention to others like art duo Craig & Karl who illustrate in Waterlogue and exchange sketches through iMessage. Apple also highlights a number of its own software features, including exposure control on the iPhone 6 and burst mode on the iPad Air 2.

„Start Something New“ appears to be a section exclusive to Apple’s Japanese website, possibly indicating that the company is beginning a renewed push for its products in the region. Apple is also beginning its annual Fukubukuro „lucky bag“ promotion in Japan beginning January 2, which will allow customers to purchase a grab bag filled with an assortment of products at a steep discount.




Прочетете повече

Drool over the spectacular home of one of Apple’s top industrial designers

Great design doesn’t finish when you go home if you’re a member of Apple’s Industrial Design team. San Francisco’s SFGate and Business Insider have published new pictures showing the home of long-time Apple industrial designer Peter Russell-Clarke, one of the inner sanctum…Read more ›



Прочетете повече