With a little puck, you won’t miss 3.5mm jack on iPhone

Your next iPhone probably won’t have a headphone jack, and Sean Nelson is telling you to get over it. But he says so gently by offering iPhone fans a glimpse of what a jackless future might look like. The industrial design student has drawn up one way Apple or any other third-party company might bridge […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Virtual Reality Coming to iOS Within 2 Years, Claims Gene Munster

Piper Jaffray analyst Gene Munster believes Apple plans to put iOS at the center of several forthcoming augmented reality and VR innovations set to launch within the next two years.

In a research note obtained by AppleInsider, Munster claims a timeline of recent purchases and hires by the company suggests that iOS support for „mixed reality“ applications could be set for launch as soon as 2018.

The analyst points to a LinkedIn search which reveals at least 141 Apple employees with a background in AR, although it should be noted that the same search returns 425 and 267 people with similar experience working at Microsoft and Google, respectively.

Of particular interest to Apple is the concept of „mixed reality“ wearables, or advanced optics that use embedded cameras and sensors to blend holographic imagery with real-life objects, claims Munster.

Intellectual property gained via research and development projects as well as strategic acquisitions, such as Apple’s purchase of 3D body sensing firm PrimeSense, are said to be behind the recent drive.

We believe 10 years from now Generation Z will find reality inefficient. We believe the concept of an ‘inefficient reality’ is evident through smartphone use today — the precursor to mixed reality — offering users the ability to find more information as needed.

The analyst goes on to suggest a natural progression in the personal technology market from smartphones to AR/VR and believes Apple is looking at VR as an iPhone peripheral, much like the Apple Watch. The prospect of Apple releasing hardware on this front in the near term is seen by Munster as unlikely, although by 2018 Apple may be ready to offer developers an official software framework for licensed third-party hardware solutions, similar to the company’s MFi Program for iOS devices.

Munster has made questionable assertions in recent years, with predictions such as Apple’s rumored television set having failed to materialize. Still, the note does follow a recent report by Financial Times claiming that Apple has built a „secret research unit“ in which hundreds of employees are experimenting with AR and VR technologies. The team is said to be made up of, among others, experts plucked from Microsoft and live-action VR company Lytro.

Apple’s interest in virtual reality has gained pace over the last few years, with the filing of multiple patents for VR-related products, like video goggles, motion-sensing 3D virtual interfaces for iOS devices, and 3D „hyper reality“ displays. More recently, Apple has made a spate of AR/VR-related acquisitions, including Metaio, Faceshift, Emotient, and image-recognition app creators Flyby Media. Last month, the company hired Doug Bowman, said to be one of the leading VR experts in the United States.

Related Roundup: Apple VR Project
Tags: Piper Jaffray, Gene Munster
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Why Apple missed a trick with the iPad Pro

Given that today is iPad Pro launch day, it’s no surprise that Tim Cook gave the customary Apple derisory snort to Microsoft’s rival Surface Book tablet hybrid — referring to it as a “product that tries too hard to do too much,” and calling Microsoft’s belief in it, “sort of deluded.” It’s exactly the kind of […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Fullscreen iPhone 7 concept runs iOS 10

We’re around seven months away from the first glimpse of iOS 10 and almost one year from the launch of the iPhone 7, but since when has that been enough to stop forward-looking Apple fans? With that in mind, designers at DeepMind (not the AI company Google acquired last year) have put together a nifty […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple Campus 2 ‘Spaceship’ Taking Shape as Construction Continues

Heading into November, construction on Apple’s second campus is progressing nicely, with Apple’s construction crews making a lot of headway on the ring-shaped main building. A new aerial video captured by drone pilot Duncan Sinfield and shared with MacRumors gives a close-up view at the current state of the building.

Four internal levels of the primary building have now been completed, and the concept Steve Jobs envisioned for the campus is starting to take shape. When completed, the interior area of the building will feature hundreds of trees and lots of greenery, with outdoor eating and viewing areas for Apple employees.

Two nearby parking structures are now close to being completed, and there’s also been some progress made on the underground auditorium, where Apple will hold major press events. There have been a lot of changes since we last shared an aerial video in September.

When fully complete, the second Apple campus will feature the 2.8 million square foot ring-shaped main building, several parking structures, a 100,000 square foot fitness center, a 120,000 square foot auditorium for hosting events, and a dedicated visitor’s center complete with an observation deck, cafe, and Apple Store. Apple is on track to finish construction at the end of next year.

Tag: Apple Campus 2
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Clever hacker reproduces 3D Touch on Android device

As an Android user, you might feel a little saddened by the fact that you can’t use Apple’s 3D Touch system on your Android device of choice. It’s a pretty neat technology that lets an iPhone sense different pressures on the screen to produce some slick little tricks, like taking a selfie with a strong […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple’s spaceship campus was designed to promote collaboration

Steve Jobs was a big believer in great ideas coming from serendipitous interactions. So it’s no surprise that this concept was a central part of the design brief for Apple’s forthcoming “Spaceship” campus — one of the last projects Steve was actively involved with at Apple. In a new (rare) interview with Phil Schiller, Apple’s Senior […]

(via Cult of Mac – Tech and culture through an Apple lens)


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