Apple TV gets three new channels ahead of next week’s launch

The fourth generation Apple TV is set to start shipping next week and Apple just added three new channels to the device’s lineup to boost its offerings. New channels were added to Apple TV this morning for CBS All Access, Made to Measure, and finally NBC, which is the last of the major networks to […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Aaron Sorkin Apologizes for Blasting Tim Cook’s ‘Opportunistic’ Comment

Early this month Tim Cook sat down with Stephen Colbert for an interview and called movies made about Steve Jobs „opportunistic.“ Yesterday, during an interview with The Hollywood Reporter, screenwriter Aaron Sorkin issued a scathing response to Cook, saying „if you’ve got a factory full of children in China assembling phones for 17 cents an hour you’ve got a lot of nerve calling someone else opportunistic.“

Today, during an interview with E! News, Sorkin walked back his comments, saying that both he and Cook went a little too far.

„You know what, I think that Tim Cook and I probably both went a little too far. And I apologize to Tim Cook. I hope when he sees the movie, he enjoys it as much as I enjoy his products.“

Sorkin’s Steve Jobs film, which stars Michael Fassbender as Jobs and Seth Rogen as Steve Wozniak will be released in New York and Los Angeles on October 9. The film will expand to more theaters on October 16 and open nationwide on October 23. Early reviews of Steve Jobs have called it „thrilling“, with Oscar buzz surrounding the film.

The film is based on Walter Isaacson’s best-selling biography, which Cook has said does a „tremendous disservice“ to the Steve Jobs that he knew. The movie follows Jobs during three product launches, providing a behind-the-scenes look at how Jobs interacted with friends, colleagues and family.



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Aaron Sorkin to Tim Cook: ‘You’ve got a lot of nerve’

Aaron Sorkin, the screenwriter for the upcoming Steve Jobs movie, didn’t hold back his feelings about Tim Cook’s recent comments. Sorkin said that Cook has “a lot of nerve” calling his film “opportunistic,” which seems to imply that the filmmakers are capitalizing on Steve Jobs’ death. Sorkin threw additional shots too. “Nobody did this movie to get rich,” Sorkin […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple Car Development Speeds Up, 2019 Launch Date Targeted

Apple is speeding up development on its electric car project, reports The Wall Street Journal, giving it a „committed project“ label and targeting 2019 as a prospective shipping date. To facilitate a faster launch, Apple will be greatly expanding the number of people working on the car.

The go-ahead came after the company spent more than a year investigating the feasibility of an Apple-branded car, including meetings with two groups of government officials in California. Leaders of the project, code-named Titan , have been given permission to triple the 600-person team, the people familiar with the matter said.

Apple has already been aggressively hiring for its car project, poaching employees from companies like Ford, General Motors, Tesla, Volkswagen, and more. Many of its recent hires have expertise in connected and autonomous vehicle systems.

The BMW i3, which Apple reportedly considered using as a base for the Apple Car
Though there have been indications suggesting Apple is exploring autonomous vehicles as part of its car project, The Wall Street Journal‘s sources say the first car Apple releases will not be driverless, with that functionality perhaps coming at a later date.

There have been also other signs pointing towards expanded work on the car project. In May, Apple began looking into secure facilities in the Bay Area where a prototype could be tested, reportedly meeting up with officials at GoMentum Station, a secure test facility for connected and autonomous vehicles. Apple also met with DMV officials in August to discuss California’s autonomous vehicle regulations.

It remains unclear if Apple will develop its „Apple Car“ from the ground up or if it will team up with an existing auto manufacturer. Rumors have suggested Apple has held discussions with BMW over a potential partnership that would see the BMW i3 used as the basis for the Apple Car, but those talks have reportedly not progressed into a deal.

The Wall Street Journal warns that Apple’s 2019 target date might not be the date in which Apple will actually ship the car, instead suggesting it could point towards the date that engineers confirm the main features of the product. It’s also possible that given the scope of the project there could be delays, with „people familiar with the project“ expressing skepticism that 2019 is a reasonable target date.

In an interview with Stephen Colbert last week, Tim Cook was asked about the car project, but he unsurprisingly avoided the question with a vague statement. „We look at a number of things along the way, and we decide to really put our energies on a few of those,“ he said.



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Cook and Colbert discuss Jobs, charity, the iPhone 6s and an Apple Car

Apple CEO Tim Cook has probably never had to fend off a fondue fork aimed at his neck on live television. But he did so with a laugh Monday night while a guest of the CBS Late Show with new host Stephen Colbert. Colbert was marveling at a new rose gold iPhone 6s when he […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Tim Cook Talks iPhone 6s, Social Responsibility, and More on ‘The Late Show’

Apple CEO Tim Cook appeared on the „The Late Show with Stephen Colbert“ tonight, with the interview covering a number of topics including the iPhone 6s, the possibility of an Apple Car, and Cook’s and Apple’s efforts in social responsibility.

During the portion of his monologue highlighting the show’s guests, Colbert poked fun at Apple with a couple of jokes, initially announcing Cook as „Cello Apple Time Cook“ thanks to autocorrect and joking that the interview would be great but that Cook would release a cooler updated version of it in three months.

The interview kicked off with Colbert showing off a rose gold iPhone 6s before proceeding to ask Cook about the device, leading with making sure the charger hasn’t changed. Colbert and Cook the discussed and showed off 3D Touch and Live Photos, with Colbert quipping regarding 3D Touch „If I hang up on someone hard enough, will it actually hit them on the other side?“

Addressing comments from Uber CEO Kalanick during an interview on The Late Show last week about Apple working on a car, Cook as usual brushed off the question by noting Apple investigates a lot of things.

One of the key topics of the interview was Cook’s emphasis on charity and responsibility to future generations, with Cook noting „We want to leave the world better than we found it“ and pointing toward his own decision to come out as gay last year as an example of a sacrifice made to help others. Cook cited Martin Luther King, Jr.’s quote of „What are you doing for others?“ as his daily inspiration.

That sense of social responsibility extends to Apple’s business, Colbert noted, with Cook highlighting Apple’s code of conduct for suppliers and efforts in human rights and the environment, noting „We want to leave the world better than we found it.“

Colbert wrapped up the segment by asking Siri what he should ask Cook, with Siri responding „Do me a favor. Ask him when I’m going to get a raise.“



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6 questions we hope Colbert asks Tim Cook tonight

Stephen Colbert’s Late Show is hosting Apple head Tim Cook in tonight’s episode, and it’s a pretty big opportunity to have the ear of one of the most powerful business leaders in the country. We’re sure that Colbert already has a list of questions he and his staff have prepared for Cook, but here are […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Tim Cook Talks iPhone Security, His Favorite New Features, and Deleting Stock iOS Apps

Following last week’s announcement of the iPhone 6s and iPhone 6s Plus, Tim Cook has been paying unannounced visits to a few Apple Stores to talk with the store’s employees and take pictures with customers. During a ride to the company’s flagship 5th Avenue location in Manhattan, Buzzfeed got a few minutes with the Apple CEO, where he discussed everything from the privacy concerns of the new „Hey Siri“ feature to whether or not iPhone users will ever be able to delete those Apple-created stock apps from their smartphones.

Directly addressing the privacy and safety concerns of „Hey Siri“, Cook mentioned that anyone who is fearful of such things can always turn the feature off. Still, he described „the real answer“ to be the fact that any information collected by the feature remains on the iPhone, and isn’t sent to Apple or anyone else. On the lighter side, when asked about the newest features coming to the next generation iPhones, Cook’s favorite appears to be 3D Touch.

Cook is hot on all of this stuff; he describes Live Photos with near Jobsian hyperbole — “I think Live Photos is a medium that hasn’t existed before. It’s like discovering a new form.” But he’s most excited by 3D Touch. “I personally think 3D Touch is a game changer,” he says. “I find that my efficiency is way up with 3D touch, because I can go through so many emails so quickly. It really does cut out a number of navigational steps to get where you’re going.”

When asked whether the company ever holds back a massive innovation ready for an „S“ year, for the next generation (next year’s assumed „iPhone 7″), Cook was adamant in stating “As soon as products are ready we’re going to release them. There’s no holding back.“ Another such innovation, the new iPhone Upgrade Program, is promised by the CEO to be aimed at improving customer experience with an „easier“ and „simpler“ way for those who want the new iPhone each year.

Thanks in part to the announcement of products like the iPad Pro, Cook also mentions that because „we’re at the point where the iPad does what some people want to do with their PCs,“ he posits that some people may „never“ buy a proper desktop or laptop computer. Still, he believes the Mac is a „key part“ of the company’s strategy and will continue to be so for the foreseeable future.

One aspect that may be changing in the future, however, is a much-requested way to delete apps like „Stocks“ and „Tips“ from the iPhone. Cook and the company are aware of the fans’ cry for the feature and want to work something out, but it may be more complicated than it seems.

“This is a more complex issue than it first appears,” he says. “There are some apps that are linked to something else on the iPhone. If they were to be removed they might cause issues elsewhere on the phone. There are other apps that aren’t like that. So over time, I think with the ones that aren’t like that, we’ll figure out a way [for you to remove them]. … It’s not that we want to suck up your real estate, we’re not motivated to do that. We want you to be happy. So I recognize that some people want to do this, and it’s something we’re looking at.”

Apple announced the iPhone 6s, iPhone 6s Plus, and iPad Pro last week along with other products like the new Apple TV, and some new information on upcoming updates like iOS 9 and watchOS 2. The new iPhones went up for pre-order over the weekend and are scheduled to launch next week on Friday, September 25. Cook’s interview with Buzzfeed in New York today precedes his upcoming appearance on the new Late Show with Stephen Colbert, airing tonight at 11:30 p.m. on CBS.

The full interview between Cook and Buzzfeed is worth a read.



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Tim Cook gets mobbed during surprise NYC appearance

Tim Cook made a surprise appearance today at the Fifth Ave Apple Store in NYC ahead of his appearance on the Late Show with Stephen Colbert tomorrow night. During his visit, Cook mingled with the customers, took selfies, and photobombed Eddy Cue before getting swarmed by a mob of fans anxious to get a close-up […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Tim Cook to Appear on ‘Late Show with Stephen Colbert’ September 15

Just under a week after Apple’s „Hey Siri“ event, Tim Cook will appear on the new Late Show with Stephen Colbert on Tuesday, September 15, the late night host revealed on Twitter. Colbert’s announcement included a picture of him „using“ Siri on his Apple Watch to remind him of the interview.

Colbert’s Late Show has made an effort to not only speak with celebrities like George Clooney, but also politicians like Vice President Joe Biden and tech CEOs like Tesla’s Elon Musk and Uber’s Travis Kalanik. Thus far, Colbert’s interviews with tech luminaries have seen him ask both pointed questions, like why Uber is pursuing self-driving vehicles if it claims to be creating better jobs for taxi drivers, and sillier ones, like if Musk is a super villain. It’s likely Cook’s interview will broach Apple’s newly announced products: the iPhone 6s and 6s Plus, the new Apple TV and the iPad Pro.

The Late Show with Stephen Colbert airs every weeknight at 11:30 p.m. on CBS, with the show uploading both interviews and extended interviews on its YouTube channel the morning after.



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