‘Steve Jobs’ Earns $2.6 Million in Limited Release, Opens Wide Today

Steve Jobs has been out in limited release for two weeks now, meaning fans in New York, Los Angeles, Toronto and select other locations in the U.S. and Canada have been able to see the Danny Boyle-directed film about the former Apple CEO ahead of today’s official wide release. Since its debut on October 9, the movie has grossed $2,601,320 as of Wednesday, October 21.

With the wide release, Universal Pictures has uploaded a handful of new videos to its YouTube channel. Throughout its limited release, the company posted unique content surrounding the launch of the movie, including a video where Steve Wozniak discusses his relationship with the real Steve Jobs and new clips from the movie. Yesterday, a roundtable discussion video was posted showcasing the film’s cast and crew talking about the legacy of Jobs.

The new movie, made on a budget of $30 million, is projected to gross between $15 and $19 million on opening weekend, with its direct competitor for the top spot at the box office being the supernatural horror sequel Paranormal Activity: The Ghost Dimension (via Variety). In total, Steve Jobs will expand from its 60 previous limited release theater locations to 2,411 across the country today.



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‘Steve Jobs’ Film Debuts Impressively in Limited Release

Only a limited number of fans have been able to see Steve Jobs over the weekend, thanks to its initial small scale release in only Los Angeles and New York on October 9. Despite that limited run, the Danny Boyle-directed film has debuted with impressive numbers, making $521,000 in its first weekend with a per-theater average of $130,250 (via Variety).

Although those numbers landed the movie well below any top-earning spot for the weekend box office at large (it placed sixteenth overall), that per-theater average places Steve Jobs as the fifteenth highest PTA figure in film history. As the rollout for the film expands – 25 new markets and 60 theaters on October 16, and then 2,000 theaters on October 23 – Universal has doubled down on its release strategy, believing the slow trickle to wide release will help generate positive word of mouth.

“By holding back and platforming it in this way, we let the public know what this movie is all about and we generate a hotter ‘want to see’ among audiences,” said Nick Carpou, head of Universal’s domestic distribution operation.

Universal hopes these limited release numbers translate into bigger returns when Steve Jobs debuts in wide release next weekend, aiming for a similar trajectory as The Social Network‘s $97 million overall domestic haul. Current analysts predict at least a $20 million opening wide release weekend for the new film, pointing to the ubiquity of Apple products, largely positive early reviews, and the audience’s hunt for „prestige movies“ at this time of year as the main factors for its potential success.



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