Apple has released four new Apple Music videos in its „Discovery“ series, which is designed to highlight lesser known artists and help users discover new music. The videos feature singer Flo Morrissey, musician Leon Bridges, singer and guitarist Shamir, and DJ and rapper Flying Lotus.
Flo Morrissey’s first single, „Pages of Gold,“ was released in December of 2014, and was followed by her first album, Tomorrow Will Be Beautiful. The video focuses just on her singing and is accompanied by the description: „Introducing artists you didn’t know you couldn’t live without. Discover and connect with new music and the people who make it – artists like Flo Morrissey.“
Flying Lotus has been releasing albums since 2006, with his latest album, You’re Dead, launching in late 2014. His Apple Music video features his electronic music with the description: „Experiment with music just like the artists do. Discover and connect with new music and the people who make it – artists like Flying Lotus.“
Leon Bridges is an American gospel and soul singer whose first album, Coming Home, was released in June of 2015. His video features his song Smooth Sailin’, along with the following description: „Music curation that has as much soul as the artists themselves. Discover and connect with new music and the people who make it – artists like Leon Bridges.“ Bridges is one of several artists who will be performing at Apple’s upcoming Apple Music festival.
The final video features Shamir, a singer who released his first RP, Northtown in June of 2014 and his first album, Ratchet, in May of 2015. Shamir’s video features his song „Demon,“ with the following description: „The track you can’t get out of your head is ready to get in your head. Discover and connect with new music and the people who make it – artists like Shamir.“
All of the videos feature the same black and white style with no spoken content, in order to focus primarily on the artists’ work. The videos being released today are the fourth, fifth, sixth, and seventh videos in the „Discovery“ series, which has also featured James Bay and Kygo.