Now is a great time to bet on Apple, says Goldman Sachs

Stocks have been getting crushed all year, but according to Goldman Sachs, now is the perfect time to starting betting on Apple options. Goldman Sachs’ options team has pointed out that Apple options prices are especially low right now compared to the the S&P 500, making it a great target for purchasing a ‘straddle’, which […]

(via Cult of Mac – Tech and culture through an Apple lens)


Intense new DOOM trailer unleashes the power of Hell

The demons are back. The first trailer for DOOM‘s campaign mode was revealed this morning by Bethesda, and it’s way more intense than the original version you fought through on your Mac back in the 90’s. The game puts you in the boots of the iconic DOOM Marine who wakes up to find out the […]

(via Cult of Mac – Tech and culture through an Apple lens)


Golden Globes loves Steve Jobs even if nobody else does

It may not have done well at the box office, but Steve Jobs is poised to make a huge splash this award season. The film picked up four Golden Globe nominations when the Hollywood Foreign Press Association announced the candidates this morning. The association loved the Aaron Sorkin flick so much they made it the […]

(via Cult of Mac – Tech and culture through an Apple lens)


Tim Cook is big fan of iPhone battery case’s lovely little hump

Tim Cook saw all the complaints fanboys levied against the ugly new Smart Battery Case his company unveiled this week, but the Apple CEO is defending the controversial new product, claiming Apple’s designers ;used ‘great insight’ to solve a crutial flaw facing most battery cases. “The guys had this great insight to put the bend […]

(via Cult of Mac – Tech and culture through an Apple lens)


Robert F. Kennedy’s optimism lives on at Apple, Tim Cook says

Tim Cook accepted the Ripple of Hope Award in New York last night. During his speech at the the benefit for the Robert F. Kennedy Center for Justice and Human Rights, the Apple CEO touched on a number of world issues, from protections for the LGBT community, to the Syrian refugee criss. Cook also cited […]

(via Cult of Mac – Tech and culture through an Apple lens)


Eddy Cue promises new iOS remote app for Apple TV

The remote for the new Apple TV can be a bit tricky to master and very easy to break, but help is on the according to Apple media boss Eddy Cue who revealed this morning that an iOS remote app for the new black box is coming soon. “We’re working on a new Apple TV […]

(via Cult of Mac – Tech and culture through an Apple lens)


Coding is the next level of literacy, says Apple software boss

Teaching your kids how to code is pretty much as important as teaching them to write, according to Apple’s senior VP of Software Engineering, Craig Federighi, in an interview promoting the company’s Hour of Code project. Apple is turning all of its retail locations into coding centers for kids this week. The classes will offer […]

(via Cult of Mac – Tech and culture through an Apple lens)


Apple Campus 2 drone video reveals underground auditorium

Drone footage of the progress being made on Apple Campus 2 has given us our first look at the underground auditorium where Apple will unveil all of its magical new products in the future. The new auditorium won’t be visible once construction is complete, but thanks to Duncan Sinfield’s latest 4K aerial footage of the […]

(via Cult of Mac – Tech and culture through an Apple lens)


This cheap hack puts a glowing Apple logo on your iPhone 6

We love seeing Apple’s glowing logo every time a MacBook lid opens, so wouldn’t it be awesome to have the same feature on your iPhone? Making your iPhone 6 stand out in a sea of other iPhones is now a whole lot easier, thanks to an inexpensive new LED logo kit that brings an illuminated […]

(via Cult of Mac – Tech and culture through an Apple lens)


4-inch iPhone 6c may pack Apple Pay and powerful A9 chip

The new 4-inch iPhone that has been picking up steam in the rumor mill the last few weeks won’t be a weakling when it comes to processing power, according to a new report that claims Apple will pack its new A9 chip in the upcoming device. Apple expert Ming-Chi Kuo at KGI Securities told investors […]

(via Cult of Mac – Tech and culture through an Apple lens)