Apple Stores Now Offering Belkin Screen Protector Application

As of today, Apple Stores across the United States and around the world are offering a new system that allows Apple Store employees to apply Belkin-branded screen protectors for iPhone 6, 6s, 6 Plus, and 6s Plus customers. Many stores across the world began rolling out the Belkin ScreenCare+ Application System last week, but the system is officially available in retail stores starting this morning.

Belkin’s ScreenCare+ Application System lets Apple Store employees accurately and precisely apply screen protectors using a ScreenCare+ machine. When a customer purchases either a Belkin TrueClear Invisiglass Screen Protector or a Belkin TrueClear Anti-Glare Screen Protector, an Apple retail employee who has been trained in the application method will bring the ScreenCare+ machine from the back of the store.

Using the machine, the employee will clean a customer’s iPhone display and then apply the screen protector directly in front of the customer. Should a mistake be made during the application process, a new screen protector will be applied at no cost to the customer.

The Belkin screen protector application service should greatly cut down on the hassle involved with applying a screen protector at home. With Belkin’s machine, there’s less room for error as alignment is automatic and there’s little chance of dust or debris accidentally getting stuck under the screen protector.

ScreenCare+ is available at Apple Stores worldwide, but screen protector application is limited to Apple’s latest iPhones – the iPhone 6, 6s, 6 Plus, and 6s Plus. Belkin’s Invisiglass screen protector is made from an ultra-thin, flexible glass that absorbs shock and is shatterproof while preserving the natural feel of the iPhone. The Anti-Glare screen protector reduces glare to improve visibility in bright light while also protecting the iPhone display from damage.

Screen protectors can be purchased from Apple retail stores and applied by Apple Store employees starting immediately.

Tags: Belkin, Apple retail
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Apple Planning to Open Third Retail Store in Turkey in 2016

Apple is preparing to open a third retail store in Turkey, reports MacReports, citing a source familiar with the company’s plans. Set to open in Istanbul, the store will launch later in 2016.

Apple is said to be in the process of hiring for retail positions at the store and has posted advertisements on job sites in Turkey. The store will reportedly be located at the Emaar Square Mall in Istanbul. Still under constriction, the Emaar Square Mall will feature 491 stores and restaurants, a hotel, and apartment space for residents.

Emaar Square rendering, via MacReports

When it launches, the Emaar Square Apple Store will be the third Apple retail location in Istanbul, joining retail stores at Zorlu Mall and Akasya Mall, both of which opened in 2014. Turkey’s Zorlu store opened with quite a fanfare as it featured a unique design with an all glass exterior.

Tags: Turkey, Emaar Square
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Apple spams older iPhone owners with upgrade ads

Apple is selling an enormous amount of iPhones right now, but in its efforts to get an extra holiday sales bump it’s pushing an unsolicited pop-up notification to owners of older iPhone handsets — informing them of how “ridiculously powerful” the iPhone 6s is. The ad appears when users visit the App Store. It shows […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Tim Cook on New iPhone 6s Battery Case: ‘I Wouldn’t Call it the Hump’

Apple CEO Tim Cook attended one of Apple’s Hour of Code events in New York this afternoon, where he spoke to Mashable‘s Lance Ulanoff about the new iPhone 6s Smart Battery Case, which debuted yesterday.

Ulanoff asked Cook if he was excited about the „hump,“ a mocking nickname people have given to the battery case due to its distinctive shape. In response, Tim Cook said he was aware of the comments people were making about the case. „You know, I probably wouldn’t call it ‘the hump,'“ Cook said.

Cook went on to point out the malleability of the new Smart Battery Case in comparison to other battery cases. It’s made of a soft silicone that makes it easy to put on and remove, unlike more rigid cases from third-party companies.

Cook was pointing out the issue with cases, like those from Mophie, that are so rigid it takes considerable strength and patience to put them on and take them off.

„If you make this solid all the way across,“ said Cook, indicating the spots where the Apple case’s embedded battery stops and you just have the soft fluoroelastomer casing, „in order to get it on, you’d find it very difficult to get it on and off.“

„So the guys had this great insight to put the bend in along with making it a smart case,“ Cook explained.

Cook also commented on the viewpoint that the case is an admission the iPhone 6s battery is too small, saying most people who charge their iPhones every day won’t need the case. „But if you’re out hiking and you go on overnight trips… it’s kind of nice to have,“ he said.

Apple introduced its iPhone 6s Smart Battery Case yesterday morning, and its distinctive humped design quickly led to derision and negative comments from iPhone users. Reviews of the Smart Battery Case were also not overly positive as the case doesn’t have enough capacity to fully recharge an iPhone and it’s missing some features that are found in third-party battery cases.

Apple’s Smart Battery Case for the iPhone 6s is priced at $99 and is available from the online Apple Store and Apple retail locations.

Tags: Tim Cook, iPhone 6s Smart Battery Case
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Apple’s Next Chinese Retail Store Opens in Nanning on December 12

Apple has announced that its 28th retail store in China opens Saturday, December 12 at 2:00 p.m. local time. The store will be located in the MixC shopping mall at 136 Minzu Avenue in Nanning’s Qingxiu District.

MixC shopping mall in Nanning, China (Image: WeekendNotes)

The new store will be open between 10 a.m. and 10 p.m. local time on Monday-Thursday and Sunday, with extended hours on Friday and Saturday, and offer traditional Apple Store services, including the Genius Bar, Workshops and JointVenture.

Apple has aggressively expanded its retail footprint in China under the leadership of Angela Ahrendts, having opened new stores in Beijing on November 28, Chengdu on November 21 and Dalian on October 24. Apple has also opened retail stores in Chongqing, Hangzhou, Hong Kong, Nanjing and Tianjin over the past year.

Tags: China, Apple retail, Nanning
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Apple Gifts Retail Employees With UrBeats Earphones for the Holidays

Each December, Apple provides its employees with a special holiday gift to thank them for their contributions to the company and to celebrate the holiday season.

Employees have begun receiving their 2015 holiday gift from Apple, which consists of a set of black and red urBeats earphones from the Beats by Dr. Dre product lineup. Employees were not able to pick a color for their gifted earphones, but the packaging does have special wording: „Thank You 2015.“

Apple’s black and red urBeats headphones have a retail value of $99.95 and are being distributed to all of its employees around the world.

Last year, Apple employees received a custom Apple-branded Incase backpack, and in the years before that, employees have been gifted things like blankets, water bottles, hoodies, free apps, discounted iTunes gift cards, and more.

Tag: Apple retail
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Apple offers kids free ‘Hour of Code’ programming classes

Apple is once again supporting Code.org’s “Hour of Code” initiative by offering a range of workshops and other special events for kids aged 6 and above at Apple Stores around the world. Other participating tech companies include Google, Microsoft, Facebook and Amazon. Apple is presenting a range of interesting sessions, including a free one-hour introduction […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple Store logos turn red in support of World AIDS Day

For the fifth year in a row, Apple Stores across the globe are showing their support for World AIDS Day today by turning their logos red. The global event is used to raise awareness about the ongoing fight against AIDS and help fundraising efforts in the race to find a cure for the disease that […]

(via Cult of Mac – Tech and culture through an Apple lens)


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Apple launches Personal Pickup in six E.U. countries

Apple has expanded its Personal Pickup scheme — which allows customers to order products online and then pick them up in their nearest brick-and-mortar Apple Store — to six new countries in the European Union, including France, Germany, Italy, the Netherlands, Spain and Sweden. Apple has gradually been rolling out the useful transaction option around […]

(via Cult of Mac – Tech and culture through an Apple lens)


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