Pandora Acquires ‘Key Assets’ and Employees From Rdio for $75 Million

Two of the biggest Apple Music competitors and most notable names in the streaming music industry are joining forces, with Pandora today announcing its $75 million acquisition of „key assets“ from Rdio.

According to a press release on the acquisition, Pandora has gained unspecified „technology and intellectual property,“ and a number of Rdio’s employees will be given roles at Pandora. Pandora plans to use Rdio’s assets to „offer fans greater control over the music they love,“ with an expanded Pandora listening experience set to launch in late 2016, depending on licensing. Pandora wants to become the „go-to destination“ for wherever and however its fans want to listen to music.

„The Rdio team built an acclaimed product and technology platform that has consistently led innovation in the young streaming industry. I’m pleased that many members of the Rdio team will continue to shape the future of streaming music, applying our tradition of great design and innovative engineering on an even larger stage with Pandora,“ said Anthony Bay, chief executive officer of Rdio.

Pandora has more than 80 million users and continues to be one of the most popular streaming music services. Pandora offers its users the ability to listen to free, ad-supported radio stations centered around particular artists or songs rather than offering on-demand listening like Apple Music.

Rdio offered a similar ad-supported free listening tier, but it also included Rdio Unlimited, a service that let users listen to any song on demand as is possible with Spotify and Apple Music. With its acquisition of Rdio’s assets, Pandora may be angling to expand into the on-demand market to better compete with other streaming services.

The acquisition hinges on Rdio obtaining permission for the transaction from the United States Bankruptcy Court. With approval, Rdio will wind down its Rdio-branded operations in all markets as Pandora is only acquiring assets and not the Rdio brand.
Discuss this article in our forums

Прочетете повече

Samsung cruises past Apple in white-hot smartphone market

Looks like Samsung and Apple pretty much own the smartphone market, though there are some scrappy contenders starting to make headway. According to International Data Corporation (IDC), handset makers shipped a total of 337.2 million smartphones worldwide in the last…Read more ›

Прочетете повече

Roku CEO Calls Apple TV a ‘Money Loser’, Says Product is ‘Essentially’ an Accessory for iPad

Speaking at the inaugural Code/Media event held by technology website Re/code (via CNET), Roku CEO and founder Anthony Wood called the Apple TV „a money loser“ for Apple, liking the product to an accessory for the iPad and questioning why Apple would want to sell more units of the device. Wood’s remarks come as Apple is said to be preparing a new version of the Apple TV that will integrate with Comcast’s network to enable a streaming TV service for users.

„Apple TV is essentially an accessory for the iPad. They lose money, which is unusual for Apple,“ he said Thursday, speaking at the Recode conference here. „If you’re losing money, why would you want to sell more?“

Wood also commented on Amazon’s upcoming set-top box debuting next month, as well as overall competition in the set-top media box market:

“Every year about this time, the Amazon box comes up that they’re about to launch. And the new Apple TV is about to launch … We’ve been competing with Apple TV for six years now, and every year, we’ve grown,” Wood told Kafka. ”We’re in the TV platform business. Our goal is to be the operating system for TV.”

The CEO also went on to tell the crowd that sales of the Roku doubled after Apple dropped the price of the Apple TV from $249 to $99 two years ago. Wood’s comments are notable given that the Apple TV reportedly generated $1 billion last year, which was revealed by Apple CEO Tim Cook during the company’s 2014 shareholder’s meeting.

Roku refreshed its set-top box line with three new models joining its flagship Roku 3 last September, and also introduced a $50 HDMI streaming-stick to compete directly with Google’s Chromecast and the Apple TV. Despite the Apple TV’s growing popularity, however, a report last August from Parks Associates indicated that the Roku has proven to be more popular than Apple’s set top box, as 14% of U.S. broadband households were said to be using streaming media boxes.

Apple is expected to launch a new Apple TV sometime in the near future, with some rumors pointed to a refined set-top box that may include gaming and cable box-like capabilities in addition to the aforementioned streaming TV integration.

A report from The Information also added details to the forthcoming device, claiming that it will feature a dramatically overhauled interface, which will blend TV listings with apps and video from the web, with Apple asking iOS game developers to make their titles compatible with its new product so that users can play games on their TV using iOS devices as controllers.




Прочетете повече